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MEDIA RELEASE

23 April 2012

PH voted among top three dive destinations at Tokyos international diving event

The Philippines made waves in the Marine Diving Fair 2012, one of the largest diving

and beach resort exhibitions in Asia attracting over 50,000 visitors annually. This year, the

event showcased 200 exhibitors from 50 different countries.

Inspired by the Department of Tourisms (DOT) Its More Fun in the Philippines

campaign logo, the colorful Philippine booth was a crowd drawer. With five aquariums placedstrategically inside the booth and the paintings of marine life on the wall, fair visitors were

drawn to the booth to discover what makes diving more fun in the Philippines.

DOTs participation was aimed at maintaining the high profile of the Philippines as a

premier and competitive dive destination among Japanese overseas divers. Since our

participation in year 2000, the Philippines has been continuously selected as one of the top

five dive destinations.

This year, the Philippines is the only ASEAN country that ranked among the top three

dive destinations together with Maldives and Palau. Since 2006, the country has been

consecutively included in the top five Best Overseas Destinations, and consistently awarded

as one of the top 10 Dream Destinations. Selection for these awards is done through voting

by subscribers ofMarine Diving Magazine, one of the most prestigious dive publications in

Japan.

Blue Coral bagged the top award as the favorite dive operator for 2012, winning the

same award for five consecutive years. Another dive operator, the Good Dive Shop also

made it to the top 10 for the same category.

DOT Secretary Ramon R. Jimenez, Jr. was pleased to note that once again, the

country affirmed its status as a must-see dive destination by raking in top placements in all

four major award categories. Our partnership with the private sector dive tour operators has

paid off nicely. We encourage more suppliers to keep raising the bar for service excellence to

grow this market segment, the tourism chief said.

DOT Media Release April 2012 Page 1

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The participation of the DOT is also in consonance with its overall marketing strategy to

attract Japanese divers, which along with the independent ladies and the active seniors serve

as priority segments of the department. Japan remains to be among the top three sources of

foreign tourist arrivals visiting the country in 2011.

Joining the Philippine booth were representatives of Philippine Airlines, Club Paradise,

El Rio Y Mar, Alegre Beach Resort, Talisay Beach Resort, Emerald Green Diving Center,

Anemone Resort, Blue Coral Diving Shop, Donsol Ecotour Inc. El Nido Resorts, Kasai Village

Resort, Pacific Cebu Resorts International, Villa Tropara Dive Resort and Philippine Banca

Dive Safari.

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DOT Media Release April 2012 Page 2

This years participants to the Marine Diving Fair 2012, Tokyo, Japan

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DOT Media Release April 2012 Page 3

Awards received by the Philippines during the Marine Diving Fair 2012

Contact: Evelyn A. Macayayong

Office of Marketing Communications

525-1805