dot media release: dot ties up with smart & perceptions for domestic tourism campaign

8/7/2019 DOT MEDIA RELEASE: DOT ties up with Smart & Perceptions for domestic tourism campaign

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MEDIA RELEASE

March 2011

DOT ties up with Smart & Perceptions for domestic tourism

campaign

The Department of Tourism (DOT) recently formalized its partnership with

SMART Communications, Inc., and Perceptions, Inc., to execute the DOTs

domestic tourism advocacy program with a tagline Pilipinas, Tara Na! A

sequel of the local tourism campaign dubbed as Tara Na, Biyahe Tayo

that was launched several years ago, the new one will focus on historico-

cultural, adventure, ecotourism, and nature destinations.

(Third from left) DOT Secretary Alberto A. Lim and SMART Wireless ChiefAdvisor Orlando B. Vea present the mock-up of a customized SIM for theDepartment of Tourism in a ceremony formalizing their partnership for thedomestic tourism advocacy campaign Pilipinas, Tara Na! With them are(from left) DOT Undersecretary Daniel G. Corpuz, DOT Domestic TourismPromotions Director Cynthia C. Lazo, Perceptions, Inc. CEO Renato E. Nievaand SMART Wireless Consumer Division Head Danilo J. Mojica).


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The idea is to bring tourism to various destinations in the country and

substantially contribute to their local economies, conveyed Secretary

Alberto A. Lim.

With this domestic tourism advocacy program, we hope to exceed 2009s

record of 23 million domestic travellers1 and equitably distribute the

benefits of tourism to the provinces, said Tourism Undersecretary for

Planning and Promotions Daniel G. Corpuz.

SMART will sponsor the production of a TV commercial with the

corresponding airtime and an MTV. The 30-seconder TV commercial that

will be produced, presents a renowned talent, with a melange of

destinations unravelling on screen. The music video, a remake of Biyahe

Tayo MTV, including new destinations, is being conceptualized and

developed by Perceptions, Inc. (PI) with the production cost to be

shouldered by SMART. As of press time, 41 popular performers have

pledged support to donate their time and talent for the new campaign.

Smart will also provide an information technology system called the

Infoboard. Tourists can benefit from information delivered right into their

mobile phones. The set-up is even strengthened with customized DOT

SIMs. The DOT Infoboard is a web-based solution that offers various SMS

facilities with different functions and capabilities catering to the needs of

DOT community. Tourists including domestic travellers can receive SMSannouncement and advisories. On the other hand, DOT accredited

partners can benefit by getting compliance and guideline information

through the handsets. Not only this, the solution presents customized

features specially created for DOT700 DOT (368). Through this online

facility, the DOT can also conduct polls and surveys and obtain real-time

results.

1 2009 Household Survey on Domestic Visitors conducted by the DOT and the National

Statistics Office


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On the other hand, Perceptions, Inc., in addition to the updated music

video, will conduct PR and marketing promotions, launch advertorials

featuring celebrities as endorsers in major publications, and amplify the

campaign through online activities in Facebook, Twitter, and YouTube also

at no cost to the DOT.

The Department continues to seek private institutions willing to join its

advocacy program in support of domestic tourism and at the same time,

provide support to its regional offices and local government units in

enhancing its festivals and tourism-related special events for the coming

summer.

***

Contact:EVELYN A. MACAYAYONGOffice of Tourism Information525-18-05

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dot media release: dot ties up with smart & perceptions for domestic tourism campaign

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