dos and don'ts on facebook
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![Page 1: DOs and DON'Ts on Facebook](https://reader033.vdocuments.site/reader033/viewer/2022061615/553bb78f4a7959d77b8b4718/html5/thumbnails/1.jpg)
…cu Mihai Naghi
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= Totalitatea eforturilor de a transforma
comunicare din mediul online in dialoguri interactive intre organizatii, comunitati si
indivizi.
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Facebook Stats
• Facebook in lume: 900 milioane conturi (peste 12% din populatia globului este pe Facebook)
• Facebook in Romania: aprox. 5 milioane conturi (peste 25% din populatia tarii)
• Din peste 195 de state in lume, Romania ocupa locul 31 d.p.d.v. al nr. de conturi pe Facebook
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Facebook Stats
• Utilizatorii Facebook d.p.d.v. al sexului in lume: 57% sex feminin, 43% sex masculin
• Utilizatorii Facebook d.p.d.v. al sexului in Romania: 50%-50%
• Utilizatorii Facebook d.p.d.v. al varstei in Romania: 60% cu varste intre 18-34
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Publicul tinta!?
• Question: Cine e publicul tinta?
D.p.d.v. al varstei, publicul tinta pentru SSJ pe Facebook: 60% din 5 milioane de utilizatori din Romania = 3 milioane de oameni
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Important de STIUT…
Cum ar trebui sa arate un profil personal de facebook?
Cum ar trebui sa arate un profil de facebook care administreaza o pagina?
Cand postam?
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Important de STIUT…
La ce sunt bune Like-urile?
Cum cuantificam activitatea pe pagina si cum ne calibram la public?
Grupuri de discutii pe Facebook
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DO’s on Facebookfor profiles
Timelin
e Postari constante
Postari scurte si concise
Poze relevante/ “neutre”Continut relevant
Poza de profil reprezentativa
Cover
reprezentativCheck in la
evenimente
Notes
Share
UPDATE laWork & Education
Angrenare in conversatii
Subscribe la
persoane
interesante
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DON’Ts on Facebookfor profiles
Nu te lua la cearta
Nu posta de pa 9gag
Nu da invite la jocuri
Nu umple profilul dejoculete si horoscop
Nu te lasa pacalit de
concursuri FALSENu posta
noaptea
NU-ti daLike la propriile postari
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DO’s on Facebookfor pages
Sigla si cover reprezentativ
Postari constante
Folosirea
diacriticelor
Postari relevante
Poze, poze, tag-uri
Reply la commenturiUrmareste interactiunea NU Like-urile
Adauga Plus valoare postarilor
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DON’Ts on Facebookfor pages
Nu postam lucruri
controversate
Nu ne luam la cearta
Nu folosim
emoticon-uri
(exceptie “:)”)
NU postam Noaptea
Nu postam doar de dragul de a
posta
Like la propriile postari
No NO NO
Nu ignoram parerile
clientilor/consumatorilor/fanilor
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If no further questions…