DORCHESTER COLLECTION

Widget showing all the social networks used by the chain

FACEBOOK

• 585 fans• Possibility to follow them on facebook• Pretty active on this network since they are

posting a lot of comments regarding the new offers, the coming openings, pictures…

• Not a lot of interactivity with the fans no reviews.

FACEBOOK

TWITTER

TWITTER

• Only 210 followers.• Posts are made every 2 weeks so no real

updates.• Only 32 tweets since 2009.• RSS feeds available.• No personalisation.

LINKEDIN

LINKEDIN

• List of their hotels.• The page is not attractive and we think they

are not communicating on it since there are only 18 employees that are linked to them.

• No page personalisation.• Possibility to view the key figures of the

company (average age of the employees, repartition according the gender…)

YOUTUBE

YOUTUBE

• They have a channel on Youtube that the clients can follow.

• The channel is more focusing on the barmen of the brand.

• We think they can use this network to attract new customers by posting fun videos.

RECOMMANDATIONS

• Organised a photo contest way to gather the info concerning the clients.

• Creation of a blog.• Post different comments on the different social

networks according to the clientele they want to reach.

• Respond to the bad comments on tripadvisor.• Creation of a mobile application showing

recommandations around the hotels.