don't slay the dragon
DESCRIPTION
Who needs epic branded storytelling, when editorial branded content does the trick? DON'T SLAY THE DRAGON is featuring 7 shortcuts to effective editorial branded content.TRANSCRIPT
DON’T SLAY
THE DRAGON Who Needs Epic Storytelling When Editorial Branded Content Is More Cost-Effective?
@FrankDelmelle
Not so long ago, content marketing was a cunning ...
Content marketer
To make things worse: publishers have practically shoved brands out of customers’ social feeds
Fortunately...
Storytellers have a solution:
http://www.fastcompany.com/3019721/how-to-be-a-success-at-everything/slaying-the-dragon-and-other-ways-to-create-killer-content
See e.g. @brandtherapy’s recent plea: http://bit.ly/1app1I9
“Slay a dragon,” storytellers argue. “Epic brand narratives wrap up even the most unwilling audience.”
Unfortunately, however...
Image: Charlton Heston, scene from El Cid
‘Epic’ doesn’t alliterate with Effective, nor with Economical.
It does alliterate, doesn’t it? Anyway...
Image from: http://www.pinterest.com/pin/315885361334877510/
Effective? Economical? We’d say: Editorial!
7 Shortcuts To EFFECTIVE EDITORIAL CONTENT
INFORMATION
Dragon alert Beeld: google maps met draakjes dragon stocks warning?? App?
There’s more than 7 things content marketers can do with a dragon, by the way... - “Get on with it!” - “OK!”
Image: Teri crews design, http://www.pinterest.com/pin/470626229781585203/
#1 BRANDED ACTIVATION
WHO’LL KEEP YOU WARM ALL WINTER? #YourDragonDIYidea
“HOW TO FEED AN ENTIRE FAMILY ON A SINGLE DRAGON?” #EverydayDragonDelicacy
#2 BRANDED EDUCATION
“MOM, I WANT A TATTOO” #DragonDo’s&DragonDon’ts
#3 BRANDED INFORMATION
Discounts&Coupons
&Goodies
#DragonDeals “SIGN UP FOR MORE DRAGON THAN YOU CAN HANDLE!”
#4 BRANDED CONGRATS
“I SAY STEAM, YOU SAY FRY. WHY, MY BROTHER? WHY?” #GreatDragonDebate
#5 BRANDED CONVERSATION
INSPIRATION
Fun things to do with dragons Dragon ideas ...
“MAKE-UP IDEA, ANYONE?” #DragonSmile ...
#6 BRANDED CO-CREATION
“I’VE ALWAYS WANTED TO BE A DRAGON SLAYER” #DragonDreams #DressForSuccess ...
#7 BRANDED ASPIRATION
Entertaining?
Yes.
More cost-effective than epic?
Have a second guess.
DON’T SLAY
THE DRAGON Who Needs Epic Storytelling When Editorial Branded Content Is More Cost-Effective?
@FrankDelmelle