donor retention through donor relations lynne m. wester @donorguru february 6, 2014 naydo webinar...
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Donor Retention through Donor Relations
Lynne M. Wester @donorguru
February 6, 2014NAYDO Webinar sponsored by
Lighthouse Counsel
![Page 2: Donor Retention through Donor Relations Lynne M. Wester @donorguru February 6, 2014 NAYDO Webinar sponsored by Lighthouse Counsel](https://reader035.vdocuments.site/reader035/viewer/2022062806/5697bf781a28abf838c82102/html5/thumbnails/2.jpg)
©2014 DonorRelationsGuru
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3
Donor Recognition and Stewardship
• Is there a better way to do this?• What are some ways that we can better
serve our donors?• What is someone else doing that we’re
not?• Is there an app for that?• Making Innovation a Priority
©2014 DonorRelationsGuru
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Who are we talking about?
• High Level Annual Donors• People Falling through the Cracks
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The Facts, Just the Facts
What is your retention rate? • At YU we went from 48% to 72% in three years
of concentrated donor relations efforts• What would a 10% increase in retention mean
to your organization?
©2014 DonorRelationsGuru
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The “Blanket” Approach
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Data Analysis and Leveling
• A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million
• B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus
• TPF= Total Philanthropic Funds=Cash+Pledges
• A.734 constituents• B.186 constituents
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Other Groups Added
• Loyalty Donors• First Time Donors• Anyone who needs extra touch and care
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What drives your camp donors?
• Belonging, feeling connected• Nostalgia, memories from when young• Staying connected, even if out of town• Personal help• Incentive to visit
©2013 DonorRelationsGuru
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Calendar Approach
• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast
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Impact Piece
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Postcards
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©2014 DonorRelationsGuru
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Emails
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44% open Rate!
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Thank a Donor Week
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Building Updates
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Video
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Thank a Thon
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Website
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Questions? Comments
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• Lynne Wester• [email protected]• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru