domitilla ferrari - social media take away
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Domitilla Ferrari-Social Media Take AwayTRANSCRIPT
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Domitilla Ferrari – Modena, 8 ottobre 2011
SOCIAL MEDIA
ditelo a quelli del marketing e della comunicazione
TAKE AWAY
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Domitilla Ferrari – Modena 8 ottobre 2011
giornalista
laureata in psicologia
social media strategist
CHI SONO
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Domitilla Ferrari – Modena 8 ottobre 2011
Internet questo sconosciuto
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Domitilla Ferrari – Modena 8 ottobre 2011
leggo
scrivofaccio di conto
Cosa sto facendo?
cit. Alessandra Farabegoli @alebegoli
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Domitilla Ferrari – Modena 8 ottobre 2011
Fonte: Cohn & Wolfe, AstraRicerche, Laboratorio di Ricerca Economica e Manageriale dell’Università di Udine
Chi fa il mio lavoro?
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la notizia
va scritta
va scritta beneva raccontata bene
Gente di lettere
Domitilla Ferrari – Modena 8 ottobre 2011
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l’offerta
va scritta
va scritta beneva raccontata bene
… o di marketing?
Domitilla Ferrari – Modena 8 ottobre 2011
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Domitilla Ferrari – Modena 8 ottobre 2011
L’embargo (ai tempi del web)
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Domitilla Ferrari – Modena 8 ottobre 2011
Le aziende devono esserci?
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Domitilla Ferrari – Modena 8 ottobre 2011
cc Domitilla Ferrari
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Domitilla Ferrari – Modena 8 ottobre 2011
O ci sono già?
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Domitilla Ferrari – Modena 8 ottobre 2011
Le aziende devono parlarci?
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Domitilla Ferrari – Modena 8 ottobre 2011
cc Domitilla Ferrari
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Domitilla Ferrari – Modena 8 ottobre 2011
Il discorso interiore (o interno)
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Domitilla Ferrari – Modena 8 ottobre 2011
Imparare un mestiere
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Domitilla Ferrari – Modena 8 ottobre 2011
cc Anthony Kelly
Quella volta che ho scoperto
che facevo un lavoro
bellissimo, ma che era meglio
farlo gratis
VI AGGI O NELLE COMMUNI TY
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Domitilla Ferrari – Modena 8 ottobre 2011
Da dove si inizia?
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Domitilla Ferrari – Modena 8 ottobre 2011
Chi mi dice come si fa?
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cc Domitilla Ferrari
1. presentarsi (bene)
2. coltivare relazioni
3. condividere interessi
4. creare contenuti
5. (far) rispettare una policy
Domitilla Ferrari – Modena 8 ottobre 2011
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Modena 8 ottobre 2011
Domitilla Ferrari
giornalista, social player, guru dell'ovvio
domitillaferrari.com/semerssuaq
Grazie
@semerssuaq