“does your company know what it knows?” welcome to terry weaver
TRANSCRIPT
“Does Your CompanyKnow What It Knows?”
Welcome to
Terry Weaver
“The World Is Flat”
Thomas L. Friedman – Best-Selling Author
Global Competition -- Textiles
US Strategy– Low-cost Labor– Low-cost Machinery
• 50 year life• Rebuilt 3-4 times
– Quality “Inspected In”
China’s Strategy– Ultra Low-cost Labor– Best Available Machinery
• Italian, German, Japanese• State-of-the-Art• Digitally Controlled• 10x Quality• 1/10 Scrap
– World-class Quality Systems– Government Funded
“If HP knew what HP knows, we would be 3 times as profitable”
Lew Platt -- CEO Hewlett Packard
Types of Information
Structured– Numerical– Financial– Operations
• Orders• Shipments• Billings/Receivables
Unstructured– Sales/Marketing
• Customer/prospect contact• Competitive intelligence• Product Data • Presentations
– Product Development & Production• Drawings (ACad, Pro-E)• Photos • Code (CAD/CAM/CIM, Source)• Manufacturing Instructions
– Policies/Procedures– Document Management– Investor Relations
Transitory– Phone– E-mail– Fax
COMPETITOR
THEFT
?
Observations
• Today’s challenge is in the collection, organization, and retrieval of UNSTRUCTURED and TRANSITORY information (Enterprise-wide Knowledge)
• Most systems investments have been focused on STRUCTURED (numerical/quantitative) information.
Unstructured Information Company’s core competencies, collective know-
how, and strategic advantage
Rarely supported by systems to manage unstructured information or to support the workflows that require it
Primary owners, contributors, and users are Knowledge Workers
Therefore,Best-in-class organizations are building Systems to collect, organize, and make available Enterprise-wide Knowledge
to those who need it most
. . to drive Revenues and Profits
Management Dimensions
Quality
CostTime
(better)
(faste
r)
(Cheaper)
Assembling an Enterprise-wide Knowledge Base
An Enterprise-Wide Knowledge BaseWhat is it?
Key Characteristics– Available to all authorized users
• Desktop• Mobile -- anytime, anyplace
– Transparent -- consistent for all users– Secure
"WYNIWYG" (What You Need Is What You Get)
Knowledge Management
Digital Asset Management
“DAM”
• An average of $8,200 per person per year is spent on file management activities which include searching, verification, organization, back-up and security
• Creative professionals spend an average of 1 out of every 10 hours of their time on file management
• Searches alone account for a full third of that time!
Digital Asset Management
for Smaller Companies
File Management Strategies– Central File Server – ALL the Company’s Digital Files
• Shared Folders & Personal Folders• Training• Inspection• Reminders
– Local (PC) File Synchronization – “Take it with you”• Built into Windows 2000 and XP• Anytime, Anyplace
• It’s free• It doesn’t require an
IT pro to do• It eradicates all the
“excuses” for saving files locally vs. centrally
“Right-now” Options
CAUTION!!• Do not abdicate this project to an IT professional!
• You’ll get far better results with a person who • Understands your administrative processes• Understands your operations workflows• Is a proficient MS-Windows user
• The technology is not the issue or the challenge
“Right-now” Options
File Management Strategies– Central File Server – ALL the Company’s Digital Files
• Shared Folders & Personal Folders• Training• Inspection• Reminders
– Local (PC) File Synchronization – “Take it with you”• Built into Windows 2000 and XP• Anytime, Anyplace
– Collaborative Workspaces• IBM Domino (Lotus Notes) – Still “best in class”• SharePoint (MS) – Comes with MS Small Business Server 2003
– Ray Ozzie (Notes, Groove)– Online collaboration– Check-in/Check out for Anytime, Anyplace
“Right-now” Options
File Management Strategies– Central File Server – ALL the Company’s Digital Files
• Shared Folders & Personal Folders• Training• Inspection• Reminders
– Local (PC) File Synchronization – “Take it with you”• Built into Windows 2000 and XP• Anytime, Anyplace
– Collaborative Workspaces• IBM Domino (Lotus Notes) – Still “best in class”• Share Point (MS) – Comes with MS Small Business Server 2003
– Ray Ozzie (Notes, Groove)– Online collaboration– Check-in/Check out for Anytime, Anyplace
• Saves the file to the SharePoint server, just like a local or network drive
• Others can see your work and add theirs
• “Rollback” option allows retrieval of past versions, if necessary
More “Right-now” Options E-mail/Calendar/Schedule + Collaboration Strategy
– IBM Domino (Lotus Notes)• Email centralization + SHARED ADDRESS BOOK• Contact Management (3rd party)• Shared Calendar/Scheduling• Collaborative Workspaces• Portals – Customer/Supplier/Employee Access• Replication – “Anytime, Anyplace” for mobile users
– Microsoft Exchange (comes with MS Small Business Server 2003) • Email centralization + SHARED ADDRESS BOOK• Contact Management (3rd party or Outlook Contact Manager)• Shared Calendar/Scheduling• SharePoint
– Collaborative Workspaces– Portals – Customer/Supplier/Employee Access
• Synchronization – weak, but workable
• Either available as a 3rd party Shared Service (Web-based)
• Both Synch with PDA’s, Blackberry, etc.
More “Right-now” Options
Fax/Phone Strategy
– Fax• Fax Server – send and receive faxes electronically• Outbound – works like Email• DID Fax – everyone has a personal fax number• Delivered by Email (Anytime, Anyplace)
– Phone• Voice over Internet Protocol (VOIP) • Company becomes a single phone system
– Multi-Location– Remote/Work-at-Home Employees
23
PBXPBX
Router/GW Router/GW
Call ControlCluster
Toll BypassToll Bypass
Router/GW Router/GW
IP WAN
IP Telephony
VoIP Solution Sets:Toll Bypass and IP Telephony
Router/GW
IP WAN
Seamless IP TelephonySeamless IP Telephony
More “Right-now” Options
Backup Strategy – Critical to every DAM strategy– Tape
• Oldest and worst
– Storage Area Network (SAN)• Usually higher first cost• Usually lower total cost of ownership (TCO)
– 3rd-party, Web Based • Right now • Zero first cost• OFFSITE
Disaster Recovery –Also critical to every DAM strategy– Consider Fire, Water (flood or domestic), Hurricane, Tornado,
Earthquake, Chemical Spill – what WOULD you do?
Types of Information
Structured– Numerical– Financial– Operations
• Orders• Shipments• Billings/Receivables
Unstructured– Sales/Marketing
• Customer/prospect contact• Competitive intelligence• Product Data • Presentations
– Product Development & Production• Drawings (ACad, Pro-E)• Photos • Code (CAD/CAM/CIM, Source)• Manufacturing Instructions
– Policies/Procedures– Document Management– Investor Relations
Transitory– Phone– E-mail– Fax
. . to drive Revenues and Profits
Management Dimensions
Quality
(better)
Cost
(Cheaper)
Time
(faste
r)
“Does Your CompanyKnow What It Knows?”