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Dissertation presented at Uppsala University to be publicly examined in Auditorium MinusGustavianum, Akademigatan 3, Uppsala, Friday, 12 December 2014 at 10:15 for the degreeof Doctor of Philosophy. The examination will be conducted in English. Faculty examiner:Professor Kevin Morgan (Cardiff University).

AbstractJoosse, S. 2014. Is it local? A study about the social production of local and regionalfoods and goods. Geographica 5. 69 pp. Uppsala: Kulturgeografiska institutionen.ISBN 978-91-506-2428-1.

Local and regional products are often attributed positive qualities, such as a potential fordeveloping Europe’s rural regions economically and reconnecting producers and consumers inmore sustainable food systems. However, they are broad categories that include many differentunderstandings. What is a local or a regional (food) product? Who gets to define and constructwhat products qualify as regional products and local food’? And most interestingly, what dothese processes of meaning creation look like? This dissertation investigates the processes inwhich meaning and value are attributed to regional and local products. These processes areconceptualised as qualification and include sense-making, curating, positioning and labelling.

Paper I focuses on sense-making and studies consumers’ everyday food choices. The studyshows how these consumers talk similarly about local food but engage in surprisingly differentfood practices. I explain this finding by demonstrating how local food ideas are translated inpractices influenced by identity work, social negotiation and logistics in the everyday. PaperII studies the role of curation for consumers’ ‘quest for good (local) food’. It shows howintermediaries, such as food apps and food boxes, curate, i.e. sort, evaluate and ascribe value(s)to products that, in turn, inform consumers’ food choice. Paper III focuses on positioning andpresents a historical case study of the regional product Zeeland madder. I demonstrate thateven if the link between a regional product and a place is highly unique, the ways in whicha product obtains its regional identity is based on recognisable patterns in qualification. PaperIV focuses on labelling and evaluates theoretical explanations for the uneven distribution oflabelled regional food over Europe through a statistical analysis. The findings highlight the needto differentiate between mechanisms for regional labels and those for regional food.

I argue that the variety of understandings and practices constituting local and regional foodsand goods often lie out of view; the general tendency is to assume that we all intuitively knowwhat local and regional is. In this dissertation I problematise this tendency through an explicitfocus on the processes that socially produce local and regional products.

Sofie Joosse, Department of Social and Economic Geography, Box 513, Uppsala University,SE-75120 Uppsala, Sweden.

© Sofie Joosse 2014

ISSN 0431-2023ISBN 978-91-506-2428-1urn:nbn:se:uu:diva-234568 (http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-234568)

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