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ENERGY SAVINGSHOME APPLIANCEHOME ENTERTAINMENT PRODUCTS

LG ELECTRONICS PHILS.

(6 : 00 PM)


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Page 2

MAR 20, 2013 (THURS)

RIZAL BALLROOM

MAKATI SHANGRILA

7:00PM

TOTAL CONSUMER

ELECTRONICS

PRODUCT LAUNCH

PROGRAM FLOW

6:007:00PM Registration

7:008:00PM Dinner / Entertainment

Exhibit Area Tour

8:008:10PM Opening Number

8:108:15PM Opening Remarks

8:158:30PM Opening Speakers

8:308:40PM AVP

8:409:00PM Product Presentation

9:009:15PM Product Demo

9:159:30PM Movie clip - Influencers

9:309:40PM Entertainment

9:409:45 Raffle

9:459:50

Closing Remarks / LG Toast


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Page 3

APPENDIX


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Background

Product

Category

Supporting

Models

Easy

Installation

10 Yr

Warranty

LGE

Master

brand

Inverter Design

Inverter Linear

and Health+Technology

AC REF WM

DD &

6Motion 10Yr Warranty

Energy Efficient Home Appliances

Preferred and Reliable Brand

Reason

To Believe

(Current)

45%69%Energy

Saving 41%


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To Target Filipino Consumers Mind & Heart with effective marketing communication for our HA

products

MY SMART ECO HOME

Bringing the Good Life Closer to your Family

Health+ Campaign

Evolvement Background & Objective

2008

Platfo

rm

Prepa

ration

Brand

Platfo

rm

2009 2010 2011

Brand

Prefer

ence

Creat

or

Evolv

e to a

Gree

n

Platfo

rmCampaign

Launching

Campaign

Upgrade

Green

Campaign

1. To improve our brand identity while

weak, Health+ integrated marketing

communication was launched to

strengthen the brand image.

2. Health and energy are the essential

elements needed to cater to the

AFTA (incl. PH) consumers. Health

was the key leading focus while

energy was weak.

3. The battlefield to fight for Energy

has begun with our competitors. LG

has launched energy focused

appliance products from 2011.

4. Health+ was combined with Energyto appropriately expand into the new

Green Health+ Campaign.

5. Focus on Energy Savings for

PH Market for 12

ECO SMART

KITCHEN

ECO SMART REF

INVERTER TECHNOLOGY

ECO SMART

LAUNDRY

ECO SMART

WASHER

SMART & INNOVATIVE TECHNOLOGY

Pre-Event(PR, Ad)

Event(Coverage, SN

Updates,Promo)

Post-Event(Ad, PR,

TVCF, OOH)

NPI Launch

ECO SMART

COOLING

ECO SMART SRAC

20132012


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Promotion at Store LevelsPress Release /

Advertisements

CREDIBILE &

AWARENESS BUILDING

ON IMPORTANCE OF

ENERGY EFFICIENCY

GIVEN THE DWINDLINGENERGY SOURCES &

INCREASING ENERGY

COSTS

INVERTER

TECHNOLOGY

TECHNOLOGY

ENERGY

EFFICIENCY

= SAVINGS

= Key Buying

Factor

Background

Background

Key

Messaging

Action Steps

Electricity Costs in PH is considered

as one of highest in Asia (USD0.181

per KWH vs. Japans USD0.179)*

*Independent Energy Consultants - http://www.mb.com.ph/node/305841/philippine

Energy Efficiency 41%

Energy Saving up 45%

Energy Saving up 69%

LG INVERTER TECHNLOGY

6 MOTION DD

INVERTER LINEAR

COMPRESSOR

INVERTER V

New Product LaunchMakati

ShangMar 20


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Event : 2012 Green Health+ Energy Savings Campaign

Press Conference & Dealer Launch

Venue : Grand Ballroom, Marriott Hotel (Floor Area: 24.7 x 37.1 m/Seating Capacity: 250 pax )

Event Review

2012

Event Venue & Display

Event Pictures Display Racks

doe for lgeph npi launch 2013

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