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Page 1: portfolio_book_April25

PORTFOLIOof Anna Bazarnaya

PRISM

Page 2: portfolio_book_April25
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Copyright ©2011 All rights reserved. No part of this publication may be

reproduced, stored in a retrieval system or transmitted in any form or

by any means without express permission from Anna Bazarnaya.

Anna Bazarnaya

Phone: 415 250 4727

E-mail: [email protected]

Web: anna_bazarnaya.com

Academy of Art University

79 New Montgomery, San Francisco, CA

Executive Director of Graphic Design: Mary Scott

Coarse: Senior Portfolio

Instructor: Mary Scott

Title of the book: Prism

Typefaces: Din, Adobe Garamond Pro

Software: Adobe Creative Suit CS5

Printer:

Camera: Canon 30D, Nikon

Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography

Cover stock:

Text stock:

Printer:

Bindary:

Page 5: portfolio_book_April25

Table of contents:

01 | Sustainable company promotion

02 | Sustainable company promotion

03 | Sustainable company promotion

04 | Sustainable company promotion

05 | Sustainable company promotion

06 | Sustainable company promotion

07 | Sustainable company promotion

08 | Sustainable company promotion

09 | Sustainable company promotion

10 | Sustainable company promotion

Page 6: portfolio_book_April25

PRISMPRISM Anna Bazarnaya | Portfolio002

Page 7: portfolio_book_April25

A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory

of Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us

to eat and others are non-optimal. The optimal foods are those that we as

homo sapiens have been eating for most of our time on Earth before switch-

ing to agriculture about 10,000 years ago.

003

Page 8: portfolio_book_April25

Until we stop harming all other living beings, we are still savages. – Thomas A. Edison

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Brochure

b) Poster

c) Postcards

d) Retail labels

P rO J E C T >

Wildlife Works

C AT E G O rY >

Identity & Print

P H OTO G r A P H Y >

Anna Barzarnaya

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003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

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003

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PRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

Page 13: portfolio_book_April25

003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

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003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

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003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

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003

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Anna Bazarnaya | Visual Design PortfolioPRISM001 Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

Page 21: portfolio_book_April25

02 | Sustainable company promotion 001

wildlife worksCONSUMER POWERED CONSERVATIONTM

003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

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003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

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003

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What is food to one, is to others bitter poison. – Lucretius

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

C O M P O N E N T S >

a) Booklet

b) Poster

c) Swatch cards

P rO J E C T >

Die Naturlichën

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya

Anna Bazarnaya | PortfolioPRISM002

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003

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C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën

Anna Bazarnaya | PortfolioPRISM002

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003

Page 30: portfolio_book_April25

C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën

Anna Bazarnaya | PortfolioPRISM002

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003

Page 32: portfolio_book_April25

C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën

Anna Bazarnaya | PortfolioPRISM002

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003

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C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën

Anna Bazarnaya | PortfolioPRISM002

Page 35: portfolio_book_April25

003

Page 36: portfolio_book_April25

C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën

Anna Bazarnaya | PortfolioPRISM002

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003

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Anna Bazarnaya | PortfolioPRISM002

Page 39: portfolio_book_April25

A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

C O M P O N E N T S >

a) Logotype

b) Package design

P rO J E C T >

Pet Meds

C AT E G O rY >

Packaging

I L L U S T r AT I O N S >

Anna Barzarnaya

003

Page 40: portfolio_book_April25

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

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003

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C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

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003

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C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

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003

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C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

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003

Page 48: portfolio_book_April25

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

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003

Page 50: portfolio_book_April25

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

Page 51: portfolio_book_April25

This package solution designed for the cost-effective and convenient disposal

of used insulon syringes which is a bio hazardous waste. The cylinder shaped

box has 12 individual sealed slots with syringes. After the syringe is used it

can be placed back into the slot. When all the syringes were used, the con-

tainer can be closed and securily sealed to be send using Disposal By Mail

System.

003

Page 52: portfolio_book_April25

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds

Anna Bazarnaya | PortfolioPRISM002

Page 53: portfolio_book_April25

003

Page 54: portfolio_book_April25

The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Yiddish proverb

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

P rO J E C T >

The Horse

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya

Anna Bazarnaya | PortfolioPRISM002

Page 55: portfolio_book_April25

003

Page 56: portfolio_book_April25

The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Yiddish proverb

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

P rO J E C T >

The Horse

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya

Anna Bazarnaya | PortfolioPRISM002

Page 57: portfolio_book_April25

003

Page 58: portfolio_book_April25

The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Yiddish proverb

C O M P O N E N T S >

a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

Anna Bazarnaya | PortfolioPRISM002

Page 59: portfolio_book_April25

003

Page 60: portfolio_book_April25

The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Yiddish proverb

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

P rO J E C T >

The Horse

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya

Anna Bazarnaya | PortfolioPRISM002

Page 61: portfolio_book_April25

003

Page 62: portfolio_book_April25

The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Yiddish proverb

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

P rO J E C T >

The Horse

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya

Anna Bazarnaya | PortfolioPRISM002

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003

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Anna Bazarnaya | PortfolioPRISM002

Page 65: portfolio_book_April25

C O M P O N E N T S >

a) Logotypes

b) Package

C O U r S E >

Packaging 4

I N S T r U C TO r >

Michael Osborne

P rO J E C T >

Costco

C AT E G O rY >

Packaging

Branding

T E A M M E M B E r S >

Anna Bazarnaya

Woorim Choi

Kris Leigh

003

Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

Page 66: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 67: portfolio_book_April25

003

Page 68: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

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003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 71: portfolio_book_April25

003

Page 72: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 73: portfolio_book_April25

003

Page 74: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 75: portfolio_book_April25

003

Page 76: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 77: portfolio_book_April25

003

Page 78: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 79: portfolio_book_April25

003

Page 80: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 81: portfolio_book_April25

003

Page 82: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 83: portfolio_book_April25

003

Page 84: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 85: portfolio_book_April25

003

Page 86: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 87: portfolio_book_April25

003

Page 88: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 89: portfolio_book_April25

003

Page 90: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 91: portfolio_book_April25

003

Page 92: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 93: portfolio_book_April25

003

Page 94: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 95: portfolio_book_April25

003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 97: portfolio_book_April25

003

Page 98: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 99: portfolio_book_April25

003

Page 100: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 101: portfolio_book_April25

003

Page 102: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

Page 103: portfolio_book_April25

003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 105: portfolio_book_April25

003

Page 106: portfolio_book_April25

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 107: portfolio_book_April25

003

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

Page 109: portfolio_book_April25

003

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

C O M P O N E N T S >

a) Logotype

b) Brand Book

c) Stationery

d) Logo Applications

P rO J E C T >

City Bird Cab

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Bazarnaya

Anna Bazarnaya | PortfolioPRISM002

The first thing that strikes a visitor to Paris is a taxi.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Fred Allen

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

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Page 118: portfolio_book_April25

C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

x x

x

x

x

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

0 826 100 100

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

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003

0 82

6 10

0 10

0

vapor distilled water + electrolytes

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C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

Anna Bazarnaya | PortfolioPRISM002

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Anna Bazarnaya | PortfolioPRISM002

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003

C O U r S E >

Packaging 3

I N S T r U C TO r >

Tom McNulty

C O M P O N E N T S >

a) Lamp

b) Package

P rO J E C T >

Burton Lamp

C AT E G O rY >

Packaging

I L L U S T r AT I O N S >

Charlie Ma

Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

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C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

Anna Bazarnaya | PortfolioPRISM002

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

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003

10.6”10.6”

0.25”

80O

3.8”

3.8”

3.8”

4.35”

4.35”

20”20”

3.8”

3.8”

3.8”

2”

light bulb holder light bulb holder

One of four panels (side view) One of four panels (front view)

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

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C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

Anna Bazarnaya | PortfolioPRISM002

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

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Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

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C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

C O M P O N E N T S >

a) Logotype

b) Brand Book

c) Stationery

d) Logo Applications

e) Website

f) Posters

g) Postcards

P rO J E C T >

Campeche

C AT E G O rY >

Print

P H OTO G r A P H Y >

Anna Bazarnaya

Anna Bazarnaya | PortfolioPRISM002

A house may draw visitors, but it is the possessor alone that can detain them.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– Charles Caleb Colton

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Page 148: portfolio_book_April25

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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2xx

7x

7x

4x

7x

8x

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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Page 158: portfolio_book_April25

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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Page 160: portfolio_book_April25

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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003

THE HEART OF YUCATAN THE HEART OF YUCATAN

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C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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3.50pesosMéxico

3.50pesosMéxico

Fold here

© 2009 MXPSCMYK

3.50pesos México

3.50pesos México

3.50pesos 3.50pesosMéxico México

3.50pesosMéxico 3.50pesos México

003

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C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche

Anna Bazarnaya | PortfolioPRISM002

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Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Various

I N S T r U C TO r >

Various

C O M P O N E N T S >

Various

P rO J E C T >

Fun twist

C AT E G O rY >

Packaging

Print

I L L U S T r AT I O N S >

Various

Just play. Have fun. Enjoy the game. – Michael Jordan

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

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C O U r S E >

Various

I N S T rU C TO r >

Various

C O M P O N E N T S >

Logotypes

P rO J E C T >

Logotypes

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Bazarnaya

Anna Bazarnaya | PortfolioPRISM002

God has given you one face and you make yourselves another.

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

– William Shakespeare

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C O U r S E >

Various

I N S T rU C TO r >

Various

P rO J E C T >

Logotypes

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Various

I N S T rU C TO r >

Various

P rO J E C T >

Logotypes

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Various

I N S T rU C TO r >

Various

P rO J E C T >

Logotypes

Anna Bazarnaya | PortfolioPRISM002

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C O U r S E >

Various

I N S T rU C TO r >

Various

P rO J E C T >

Logotypes

Anna Bazarnaya | PortfolioPRISM002

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Anna Bazarnaya | PortfolioPRISM002

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Special thanks to:

003

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

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