farah al yahya cv 2016
TRANSCRIPT
As of July 14, 2016
Farah Y. Al Yahya +962 796490015 | [email protected]
PROFESSIONAL EXPERIENCE
Jordan Ahli Bank, Amman, Jordan June 2012 - Present
With an asset base of over JOD1.5 billion, Jordan Ahli Bank has a significant local, regional, and international presence
and a banking experience of over 60 years with a rich national heritage and identity.
Marketing Officer Jan. 2013 - Present
Roles & responsibilities
Marketing strategy development
Assisting the marketing team in defining the marketing plan across the bank’s products and services.
Setting marketing campaign objectives, channels, target audience, and methods.
Execution: 360 campaigns and promotional events
Developing 360 campaigns to attract customers, increase awareness, drive customer interaction and customer loyalty.
Creating holistic promotions for key products and services to drive demand.
Execution: Third-party oversight
Reviewing and approving the marketing deliverables, artwork and content, while adhering to the bank’s guidelines.
Coordinating the branding of all of the bank’s branches and ATMs to strengthen the bank’s identity.
Execution: Promotional events
Providing photographers with the guidelines to shoot videos of grand prize winners.
Assisting with promotions and sponsorship events, including design of giveaways.
Representing the bank at events and workshops.
Process improvement and special projects
Analysing research on brand awareness and customer behaviour to strengthen the bank’s marketing efforts.
Supporting the bank’s efforts to empower female entrepreneurs through a range of workshops.
Creating SLAs to improve the workflow of marketing requests.
Achievements
85+ marketing campaigns for new and existing products and services.
39% increase in inbound calls and visits at the bank’s call centre and branches over the last three years.
The bank’s “top of mind” score increased from 9% to 12.9% over the last three years. Source: Ipsos.
The bank’s “Best Bank in Jordan” score more than doubled between 2010 and 2016. Source: Ipsos Bank Scape 2016
Merits Officer June 2012 - Jan. 2013
Recruited into Jordan Ahli Bank’s Merits Program, a unique rotation program designed for high honour students.
Collaborated with fellow trainees and worked as a team to accomplish the given tasks.
EDUCATION
University of Jordan - Bachelor of Arts in Business Administration, GPA of 3.8 Jan. 2009 - Jan. 2012
New English School - IGCSE Sept. 2004 - Sept. 2008
PROFESSIONAL DEVELOPMENT
Talal Abu Ghazaleh: Planning and Implementation of Advertising Campaigns
Jordan Academy for Quality Management: Six Sigma Green Belt
Better Business Training Centre: Communication skills, Business Ethics, Business Etiquette
Winners Consultancy & Training: Emotional Intelligence, Change Management
PERSONAL
Jordanian national.
Fluent in Arabic and English (written and spoken), French (conversational).
REFERENCES
Available upon request.