dash_partners_highlights
TRANSCRIPT
The only digital auction platform builtspecifically for professional sports teams
and their fans.Mission:
To connect sports fans with the most hardcore, authentic, team memorabilia and experiences directly from their favorite sports teams.
Founded: July 2015
Houston Dynamo
Major League Soccer
From Paper to Digital Auctions & Cross Promotion with Sponsors
Previous to using DASH, Major League Soccer’s Houston Dynamo, utilized a table/chair/pen/paper auction at their games. These auctions would yield ~$500. Today, the Dynamo host auctions on DASH. The Dynamo auctions typically yield $4,500. Not only are the Dynamo selling higher priced items, but also activating with sponsors such as BBVA Compass through their auctions. Both the Dynamo and BBVA Compass love the
digital platform because DASH measures fan engagement numbers.
Valerie Holland, Dynamo Charities Executive Director, [email protected]; 713-276-7533
Lone Star Brahmas
North American Hockey League
DASH Auction as a 365 Day Promotional Vehicle
The Lone Star Brahmas are utilizing DASH to engage their fan base 365 days of the year. The Brahmas utilize social media platforms such as YouTube, Facebook and Twitter to direct fans to their DASH Auctions.
During games, the Brahmas utilize small card handouts, PA announcements, and their jumbo-tron to promote their auctions.
Chad Siewert, VP of the Lone Star Brahmas, [email protected], 817-520-3327
YouTube Facebook Twitter
The Charlotte Checkers
American Hockey League
Team Experiences – Turning Casual Fans into Super Fans and Brand Ambassadors
The AHL’s Charlotte Checkers are using DASH to offer in-game experiences to their fan base. Their Zamboni rides typically sell for $50. In their first DASH Auction, the experience sold for $85.
The Checkers use social media to promote their auctions. When the season begins, the team will utilize in game PA system and videoboard opportunities.
This is the first season the Checkers have gone digital with their auctions.
Kelsey Young, Checkers Charitable Foundation Director, [email protected]; 704-444-1889
FC Dallas
Major League Soccer
In-The-Moment Items and Fan Impressions
During their playoff game against the Seattle Sounders, FC Dallas offered their Goalies’ gloves after a big save in the game. This wasn’t the only big save of the night. The game went to two overtimes and a shootout where FC Dallas’ goalie made the only two saves to win the game. 20,000 fans were chanting the goalies name.
The Cauble family (pictured above) won the gloves on DASH Auction and took the gloves home, one of the the most significant, FC Dallas pieces of team memorabilia and history. How exciting!
These are the moments teams can connect with their fans and make them fans for life!!
In their most recent jersey auction, FC Dallas reached 181 fans and 5,800 fan impressions in two hours. This is an average of 32 impressions per fan.
Melissa Reddick, FC Dallas Foundation Executive Director, [email protected]; 469-365-0000
DASH Auction Takeaways:
The only digital auction platform built for professional sports teams
DASH is a Mobile Experience and Engagement Platform
Easy for teams to use and reach a larg audience
Platform for Sponsorship Activation and co-marketing
DASH Measures fan analytic: who, where, how many, contact information, captures phone ID
Convenient for fans
To download DASH Auction, visit www.dashapp.io or search “DASH Auction” in your App Store
Jonathan HufnagelFounder