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SC decides in fnality on 'Pepsi 349' case

Updated June 26, 2006 - 12:00a

0 !2 "oo"leplus0 0

#t is al$eady fnal% &e 349 case is closed%

&e Sup$ee Cou$t as $uled tat Pepsi-Cola could no lon"e$ (e copelled to pay

p$i)es to te tousands o* people, +o a$e olde$s o* te cont$oe$sial (ottle caps

+it 349 a$in"s and te lo+e$ cou$ts nation+ide a$e (ound (y tis latest

decision%

Soe o* te cases tat +e$e fled (y te olde$s o* te 349 Pepsi c$o+ns a$e still

pendin" (e*o$e te $e"ional t$ial cou$ts e$e, (ut +it te latest decision o* te

Sup$ee Cou$t, te claiants ay no lon"e$ "et a *ao$a(le $ulin" o* tei$ cases%

&e Cou$t o* .ppeals ea$lie$ o$de$ed te so*td$in copany to pay 349 c$o+n olde$

Jaie /acanilao o* is p$i)e, (ut te $ulin" o* te appellate cou$t +as oe$tu$ned (y

te i" &$i(unal +en te Pepsi-Cola eleated te case to te%

#n a 10-pa"e decision penned (y Justice /eona$do uisu(in" and +as concu$$ed

+it (y1 te e(e$s o* te SC's ti$d diision, it said /acanilao is not a olde$ o*

te +innin" 349 Pepsi c$o+n +it te p$ope$ secu$ity code%

#t +as lea$ned tat it +as al$eady te *ou$t siila$ case tat te i" &$i(unal

decided a"ainst te claiants and Sup$ee Cou$t spoesan #sael an +as also

uoted as sayin" tis sould (e te defnin" decision% &e lo+e$ cou$ts a$e (ound


2/55

(y tis $ulin"%

#n 1992, Pepsi-Cola P$oducts Pilippines launced a p$ootional actiity du((ed as5u(e$ ee$ and o7e$ed p$i)es up to P1 illion *o$ olde$s o* (ottle caps +it

te +innin" nu(e$s%

8en te 349 +as announced on ay 2, 1992, tousands o* people claied te

p$i)es, (ut te copany $e*used to pay all o* te, sayin" te caps did not contain

te p$ope$ secu$ity codes%

Pepsi o;cials claied tat a copute$ "litc piced te nu(e$ (y istae, (ut

tose +o "ot te (ottle caps +it te +innin" nu(e$ co(inations a$"ued tat it

+as not tei$ istae and te so*t d$ins copany sould (e o$de$ed to pay te%


3/55

. Pepsi plant in >aao City +as $ecently attaced (y unidentifed pe$sons, +o

lo((ed a "$enade illin" t$ee pe$sons and causin" te suspension o* te plant's

ope$ation *o$ a +ile%

????????

Pa$t 11% Poo$ Pepsi is t$apped in te nu(e$s "ae @2A

PBPS# C/.'s 5u(e$ ee$ sales p$oo is one o* te ost success*ul in te

isto$y o* Pilippine a$etin", o7e$in" p$i)es *o$ nu(e$ed (ottle caps o$ c$o+ns

$an"in" *$o P100 to P1 illion, on +ic Pepsi +ill soulde$ te 20 pe$cent

+itoldin" ta=% ne +innin" nu(e$ $ep$esentin" a coplete set o* p$i)es, is

$eleased ee$yday in cont$ied yped-up suspense, and announced daily on

teleision and all aDo$ ne+spape$s +ic all (eneft *$o inc$eased ie+e$sip and

$eade$sip% &e p$oo pe$iod coe$in" an o$i"inal 12 +ees +as e=tended to coe$

a pe$iod o* 1! +ees *$o e($ua$y 1! to June 12, 1992%

#t all sta$ted as a EistaeF o* Pepsi-Cola in sendin" out on ay 2, 1992 te

latest daily +innin" nu(e$ in its 5u(e$ ee$: 349% #t +as duly ($oadcast (y

Cannel &+o and posted on a si"n(oa$d at te ue)on City Pepsi plant, ten astily

+itd$a+n as a istae and te alte$nate nu(e$ 134 listed in ne+spape$ ads aste +innin" nu(e$ o* te day% aao, ade a (ee-line *o$ Pepsi plant in ue)on

City, clutcin" tei$ (ottle c$o+ns nu(e$ed 349 and deandin" tei$ p$i)es% &en

all ell ($oe loose, +it a lync o( at (ay and Pepsi itsel* (ein" inesti"ated (y

te >epa$tent o* &$ade and #ndust$y @>A and t$eatened +it onst$ous

la+suits%

Sales p$ootion t$ou" "aes o* cance as al+ays (een an att$action *o$ te

consuin" pu(lic% &e ost coon is clippin" coupons, fllin" te (lans lie #

loe altine (ecause%%%% and sendin" te in +it you$ nae and add$ess% .ll

tese coupons "o into a $otatin" d$u and te +innin" ent$ies a$e d$a+n in pu(licie+%

.note$ sales "iic o7e$ idden a$s unde$ (ottle caps o$ c$o+n, eac

a$ entitled to a p$i)e% Coca-Cola o7e$s cas in aounts stated unde$ te c$o+n

as uc as P2,000 +it ultiplie$s tat ea$n you een t$ice te stated aounts%

Sa$si o7e$s co(inations o* c$o+nsG a a$ o* t+o (icycles plus anote$ a$ o*

one (icycle "ies a p$i)e o* one ountain oto$ (ieG only te$e sees to (e an


4/55

e=t$ee so$ta"e o* one-(icycle c$o+ns%

Coca-Cola and Sa$si o* cou$se old all te aces% &ey can dist$i(ute tose c$o+n

a$s, *o$ instance o$e in te spa$sely populated p$oinces tan in te c$o+ded

cities, o$ liitin" te nu(e$ o* c$ucial c$o+n a$s, tat statistically p$eDudices

any o* tei$ custoe$s in te cities% any o* us $eali)e tis and lose entusias*o$ suc "aes%

#t is di7e$ent +it te nu(e$s "ae% &e alost infnite nu(e$ o*

co(inations and pe$utations o* di"its, and te ipe$sonal science o*

ateatics, soeo+ assu$es us tat eac nu(e$ as an eual cance o*

+innin" as anote$, tat pu$e and $ando cance $ules te nu(e$s "ae% &e

5u(e$ ee$ +as pe$ceied as suc a "ae, and it +as a sensation% #t siply

sote$ed te opposition *$o Coe and Sa$si%%% until te nu(e$ 349 cae up%

H Pepsi announced tat nu(e$ 349 is not a +innin" nu(e$ no$ +ill it ee$ (e

(ecause all +innin" nu(e$s +e$e al$eady p$edete$ined (e*o$e te "ae een(e"an, soetin" te consuin" pu(lic +as nee$ told% &is nu(e$s "ae did not

inole pu$e $ando cance at all, only a odifed *o$ lie CoeIs% Soe nu(e$s

+e$e nee$ eant to +in%

H &e soc o* fndin" out tat te "ae did not $eally inole te eleent o*

cance, +as coupled +it te unco*o$ta(le *eelin" tat soeone no+s +at te

+innin" nu(e$s a$e (e*o$e te "ae (e"an% Pepsi *elt copelled in *ai$ness to

$elease all te $est o* te +innin" nu(e$s not yet announced, and *ound tat te

nu(e$ 349 +as a*te$ all included aon" te +innin" nu(e$s% &is sould ae

settled te cont$oe$sy to ee$y(odyIs satis*action%

H


5/55

#n te case o* te Coe and Sa$si p$oo "aes, one no+s upon peelin" o7 te

c$o+n i* one +on o$ lostG te$e is no E(itin,F no *utu$e e=pectation, no sense o*

ain" (een *ooled%

.s lon" as tose t+o code nu(e$s /-260- and /-360- do not $ep$esent

*ae Pepsi c$o+ns, tose oldin" te losin" 349 nu(e$ ay ae a le"itiateclai to a p$i)e% &at is +y la+ye$s adise te to $e*use te P00 "ood+ill (onus

*o$ ee$y c$o+n nu(e$ed 349, and sue te ell out o* Pepsi%

&e$e a$e un(eliea(ly at least si= pe$sons +o clai to ae +on P1 illion

eac *o$ c$o+ns nu(e$ed 349: S"t% Soc$ates Jiene) *$o te .$y pe$ation

Cente$, o$t & anan" St$eet, Pa$ada, Lalen)uelaG

Jose M% de la C$u), Jo$dan Pa$ oes, ai$ie+, CG /ilia Maos *$o >aaoG Josep

#la"an, 41 Sun$ise ills, 5e+ anila, CG /eonie ep$ession

8e all ae ou$ ups and do+ns, (ut +it (ipola$ diso$de$, tese peas and alleys

a$e o$e see$e% &e syptos o* (ipola$ diso$de$ can u$t you$ Do( and scool

pe$*o$ance, daa"e you$ $elationsips, and dis$upt you$ daily li*e% .nd altou"

itIs t$eata(le, any people donIt $eco"ni)e te +a$nin" si"ns and "et te elp tey

need% Since (ipola$ diso$de$ tends to +o$sen +itout t$eatent, itIs ipo$tant to

lea$n +at te syptos loo lie% Meco"ni)in" te p$o(le is te f$st step to


6/55

"ettin" (ette$%

#5 S .MC/B:

8at is (ipola$ diso$de$K

Si"ns and syptos

&$eatent

Sel*-elp

u$in" a

dep$essie episode, te sae pe$son i"t (e too ti$ed to "et out o* (ed, and *ull o*

sel*-loatin" and opelessness oe$ (ein" uneployed and in de(t%

&e causes o* (ipola$ diso$de$ a$enIt copletely unde$stood, (ut it o*ten appea$s to

(e e$edita$y% &e f$st anic o$ dep$essie episode o* (ipola$ diso$de$ usuallyoccu$s in te teena"e yea$s o$ ea$ly adultood% &e syptos can (e su(tle and

con*usin"G any people +it (ipola$ diso$de$ a$e oe$looed o$ isdia"nosed

$esultin" in unnecessa$y su7e$in"%


7/55

yts and acts .(out iso$de$

yt: People +it (ipola$ diso$de$ canIt "et (ette$ o$ lead a no$al li*e%

act: any people +it (ipola$ diso$de$ ae success*ul ca$ee$s, appy *aily lies,

and satis*yin" $elationsips% /iin" +it (ipola$ diso$de$ is callen"in", (ut +it

t$eatent, ealty copin" sills, and a solid suppo$t syste, you can lie *ully +ile

ana"in" you$ syptos%

yt: People +it (ipola$ diso$de$ s+in" (ac and *o$t (et+een ania and

dep$ession%

act: Soe people alte$nate (et+een e=t$ee episodes o* ania and dep$ession,

(ut ost a$e dep$essed o$e o*ten tan tey a$e anic% ania ay also (e so ild

tat it "oes un$eco"ni)ed% People +it (ipola$ diso$de$ can also "o *o$ lon" st$etces

+itout syptos%

yt:


8/55

&e$e a$e *ou$ types o* ood episodes in (ipola$ diso$de$: ania, ypoania,

dep$ession, and i=ed episodes% Bac type o* (ipola$ diso$de$ ood episode as a

uniue set o* syptos%

Si"ns and syptos o* ania

#n te anic pase o* (ipola$ diso$de$, *eelin"s o* ei"tened ene$"y, c$eatiity,

and eupo$ia a$e coon% People e=pe$iencin" a anic episode o*ten tal a ile a

inute, sleep e$y little, and a$e ype$actie% &ey ay also *eel lie teyI$e all-

po+e$*ul, ininci(le, o$ destined *o$ "$eatness%


9/55

i"ly dist$acti(le, una(le to concent$ate

#pai$ed Dud"ent and ipulsieness

.ctin" $eclessly +itout tinin" a(out te conseuences

>elusions and allucinations @in see$e casesA

Si"ns and syptos o* (ipola$ dep$ession

#n te past, (ipola$ dep$ession +as luped in +it $e"ula$ dep$ession, (ut a "$o+in"

(ody o* $esea$c su""ests tat te$e a$e si"nifcant di7e$ences (et+een te t+o,

especially +en it coes to $ecoended t$eatents% ost people +it (ipola$

dep$ession a$e not elped (y antidep$essants% #n *act, te$e is a $is tat

antidep$essants can ae (ipola$ diso$de$ +o$set$i""e$in" ania o$ ypoania,

causin" $apid cyclin" (et+een ood states, o$ inte$*e$in" +it ote$ ood

sta(ili)in" d$u"s%

>espite any siila$ities, ce$tain syptos a$e o$e coon in (ipola$

dep$ession tan in $e"ula$ dep$ession% o$ e=aple, (ipola$ dep$ession is o$e

liely to inole i$$ita(ility, "uilt, unp$edicta(le ood s+in"s, and *eelin"s o*

$estlessness% People +it (ipola$ dep$ession also tend to oe and spea slo+ly,

sleep a lot, and "ain +ei"t% #n addition, tey a$e o$e liely to deelop psycotic

dep$essiona condition in +ic teyIe lost contact +it $ealityand to

e=pe$ience aDo$ disa(ility in +o$ and social *unctionin"%

Coon syptos o* (ipola$ dep$ession include:

eelin" opeless, sad, o$ epty%

#$$ita(ility

#na(ility to e=pe$ience pleasu$e

ati"ue o$ loss o* ene$"y

Pysical and ental slu""isness

.ppetite o$ +ei"t can"es

Sleep p$o(les

Concent$ation and eo$y p$o(les


10/55

eelin"s o* +o$tlessness o$ "uilt

&ou"ts o* deat o$ suicide

Si"ns and syptos o* a i=ed episode

. i=ed episode o* (ipola$ diso$de$ *eatu$es syptos o* (ot ania o$ ypoaniaand dep$ession% Coon si"ns o* a i=ed episode include dep$ession co(ined

+it a"itation, i$$ita(ility, an=iety, insonia, dist$acti(ility, and $acin" tou"ts% &is

co(ination o* i" ene$"y and lo+ ood aes *o$ a pa$ticula$ly i" $is o*

suicide%

&e di7e$ent *aces o* (ipola$ diso$de$

iso$de$ @ania o$ a i=ed episodeA R &is is te classic anic-dep$essie

*o$ o* te illness, ca$acte$i)ed (y at least one anic episode o$ i=ed episode%Usually(ut not al+aysiso$de$ also inoles at least one episode o*

dep$ession%

iso$de$ @ypoania and dep$essionA R #n ia"nosin" te

p$o(le as ea$ly as possi(le and "ettin" into t$eatent can elp p$eent tese

coplications%

#* youI$e $eluctant to see t$eatent (ecause you lie te +ay you *eel +en youI$eanic, $ee(e$ tat te ene$"y and eupo$ia coe +it a p$ice% ania and

ypoania o*ten tu$n dest$uctie, u$tin" you and te people a$ound you%


11/55

$elapsin" illness, itIs ipo$tant to continue t$eatent een +en youI$e *eelin"

(ette$% ost people +it (ipola$ diso$de$ need edication to p$eent ne+ episodes

and stay sypto-*$ee%

&e$e is o$e to t$eatent tan edication% edication alone is usually not enou"

to *ully cont$ol te syptos o* (ipola$ diso$de$% &e ost e7ectie t$eatentst$ate"y *o$ (ipola$ diso$de$ inoles a co(ination o* edication, te$apy, li*estyle

can"es, and social suppo$t%

#tIs (est to +o$ +it an e=pe$ienced psyciat$ist% ia"nosis can (e t$icy and t$eatent is o*ten di;cult% o$ sa*ety

$easons, edication sould (e closely onito$ed% . psyciat$ist +o is silled in

(ipola$ diso$de$ t$eatent can elp you nai"ate tese t+ists and tu$ns%

Sel*-elp *o$ (ipola$ diso$de$

8ile dealin" +it (ipola$ diso$de$ isnIt al+ays easy, it doesnIt ae to $un you$ li*e%


12/55

&e $is o* suicide is een i"e$ in people +it (ipola$ diso$de$ +o ae *$euent

dep$essie episodes, i=ed episodes, a isto$y o* alcool o$ d$u" a(use, a *aily

isto$y o* suicide, o$ an ea$ly onset o* te disease%

&e +a$nin" si"ns o* suicide include:

&alin" a(out deat, sel*-a$, o$ suicide

eelin" opeless o$ elpless

eelin" +o$tless o$ lie a (u$den to ote$s

.ctin" $eclessly, as i* one as a Edeat +isF

Puttin" a7ai$s in o$de$ o$ sayin" "ood(ye

Seein" out +eapons o$ pills tat could (e used to coit suicide

#po$tant

#tIs e$y ipo$tant to tae any tou"ts o$ tal o* suicide se$iously% #* you o$

soeone you ca$e a(out is suicidal, call te 5ational Suicide P$eention /i*eline in

te U%S% at 1-T00-2!3-&./ o$ isit #.SP o$ Suicide%o$" to fnd a elpline in you$

count$y%


13/55

St$ess R St$ess*ul li*e eents can t$i""e$ (ipola$ diso$de$ in soeone +it a "enetic

ulne$a(ility% &ese eents tend to inole d$astic o$ sudden can"eseite$ "ood

o$ (adsuc as "ettin" a$$ied, "oin" a+ay to colle"e, losin" a loed one, "ettin"

f$ed, o$ oin"%

Su(stance .(use R 8ile su(stance a(use doesnIt cause (ipola$ diso$de$, it can($in" on an episode and +o$sen te cou$se o* te disease% >$u"s suc as cocaine,

ecstasy, and apetaines can t$i""e$ ania, +ile alcool and t$anuili)e$s can

t$i""e$ dep$ession%

edication R Ce$tain edications, ost nota(ly antidep$essant d$u"s, can t$i""e$

ania% te$ d$u"s tat can cause ania include oe$-te-counte$ cold edicine,

appetite supp$essants, ca7eine, co$ticoste$oids, and ty$oid edication%

Seasonal Can"es R Bpisodes o* ania and dep$ession o*ten *ollo+ a seasonal

patte$n% anic episodes a$e o$e coon du$in" te sue$, and dep$essie

episodes o$e coon du$in" te *all, +inte$, and sp$in"%Sleep >ep$iation R /oss o* sleepeen as little as sippin" a *e+ ou$s o* $estcan

t$i""e$ an episode o* ania%

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8e cli(ed up te (ell to+e$ o* +at as (een noted as te la$"est (asilica in te

Pilippines% 8at +e tou"t to (e an endless cli( t$ou" Qi"ts o* stai$s and

claust$opo(ic ca(e$s +e$e $e+a$ded (y a ($eattain" landscape o* a ca$in"

to+n st$ai"t out *$o Spanis &aal +it (lue


14/55

. leisu$ely +al t$ou" tis (ucolic to+n is tain" a t$ip (ac to 19t centu$y

Pilippines% &is +as te co7ee-(oo e$a +en &aal (ecae te p$eie$ econoic

cente$ o* te p$oince o*


15/55

. siple (ut u"e st$uctu$e nea$ te (asilicaIs ain ent$ance is te Bscuela Pia%

&is isto$ic (uildin" se$e as a $einde$ o* te educational syste ($ou"t to us

(y Spain%

&aal is aa)in" (ecause it is one o* te *e+ places in te count$y +e$e a "ood

nu(e$ o* +ell-p$ese$ed ancest$al ouses called (aay-na-(ato a$e still in use% 8e

a$e *o$tunate tat soe o+ne$s o* tese antiue ouses tu$ned tei$ p$iate spaces

into liin" useus, so+casin" te isto$ical and cultu$al le"acy o* tei$

ancesto$s%

&e a$cela ."oncillo ouse is one o* te oldest in &aal% 5o+ a useu, it is a

isto$ical landa$ dedicated to te ain" o* te Pilippine Qa"% #t +as oe to

te f$st ilipino diploat elipe ."oncillo and +i*e a$cela a$io ."oncillo,

seast$ess o* te Pilippine Qa"%

/ie ost ouses (uilt du$in" Spanis colonial pe$iod, te ain liin" ua$te$s o*

te ."oncillo ouse +as on te second Qoo$% 8e lea$ned tat te ain $oos o* te

ouse still ae te o$i"inal +ooden Qoo$(oa$ds +e$e an a$$an"eent o* antiue

*u$nitu$e style no+n as /uis uince and Ca$los &$ese, a$e i=ed +it Liennese


16/55

(ent+ood pieces%

. *e+ +als *$o te ."oncillo ouse is te .$t >eco ouse o* >on /eon .paci(le%

&is isto$ic ouseIs "uests list +ould include Jose Mi)al, a$iano Ponce and ote$

ilipinos +o $eceied education in Bu$ope% /eon .paci(le (ecae ene$al

."uinaldoIs fnance o;ce$% e +as also one o* te dele"ates to te alolos

Con"$ess $ep$esentin" /epanto%

8at is pa$ticula$ly inte$estin" in tis ouse is te a$t-deco desi"n ca$ed into te

Qoo$s and inlaid into doo$s% atcin" te antiue inte$io$ a$e *u$nitu$e, paintin"s,

and ei$loo o(Dects $eealin" te aVuent li*estyle o* te .paci(les%

.c$oss te .paci(le ouse is te #la"an-


17/55

Just lie te #la"an-on Bulalio Lillaicencio and >oa lice$ia a$ella de

Lillaicencio ae (een p$ese$ed and $esto$ed as landa$s o* ou$ a$citectu$al

e$ita"e and as e$ita(le s$ines o* ($ae$y and pat$iotis% &e olde$ one is a p$e-

1T0 (aay-na-(ato $e*e$$ed to as Casa Lillaicencio%

Casa Lillaicencio (elon"s to te sae lea"ue o* te ancest$al ouses in &aal +e$e

its o$i"inal o+ne$s too an actie $ole in te $eolution a"ainst te Spanis $ule and

as a place +e$e ipo$tant actiities +e$e eld $e"a$din" te $eolution%

.dDacent to Casa Lillaicencio is te ouse no+n as te Lillaicencio 8eddin" i*t

ouse% &e ouse $eceied tis so($iuet (ecause te ouse +as (uilt as a lais

+eddin" p$esent o* >on Bulalio to is +i*e lice$ia on tei$ nuptials%


18/55

.ltou" te +eddin" "i*t ouse as te sae a$citectu$al eleents o* ouses

(uilt du$in" tat pe$iod, +e fnd its loo and *eel to (e o$e cee$*ul and *einine

tan te adDacent ancest$al ouse%

.t te co$ne$ o* Casa Lillaicencio is a st$eet leadin" to San /o$en)o steps% &e 12

steps in tis pat +e$e ade o* tic solid "$anite called pied$a cina% 8e too tis

pat on ou$ +ay to te Caysasay Cu$c%


19/55

Cli(in" up te 12 steps, +e +aled (ac to te na$$o+ st$eet on ou$ +ay to te

palen"e% &e +alin" tou$ ade us un"$y% Pe$aps tis is te $eason +y +e

oe$spent in (uyin" ilos o* special tapa and lon""anisa% &at supply o* &aal

specialties lasted *o$ a +ee in ou$ ($ea*ast ta(le%

&is is y ent$y *o$ te Pinoy &$ael oa

lice$ia *$o >on Bulalio on tei$ nuptials%


20/55

Casa Lillaicencio is one o* te oldest ancest$al ouses in te count$y tat still as

its o$i"inal deco$ations% .s +e cli(ed up te +ooden stai$s to ie+ te liin"

ua$te$s on te second Qoo$, +e iediately noticed te o$i"inal tin ceilin" and a$t

noueau u$als in te antesala% #n te olden days, etal seets +it e(ossed

desi"ns coe$in" te ceilin" (ecae *asiona(le%

#t is pe$aps in te antesala +e$e atipune$os +o dis"uised teseles as

sa(un"e$os o$ as e$cants con*e$$ed +it te ouse at$ia$c R>oa lice$ia o$

as se +as *ondly called, .lin" B$ian"%

Casa Lillaicencio (elon"s to te sae lea"ue o* te ancest$al ouses in &aal +e$e

its o$i"inal o+ne$s too an actie $ole in te $eolution a"ainst te Spanis $ule andas a place +e$e ipo$tant actiities +e$e eld $e"a$din" te $eolution%

8ile >on Bulalio +as no+n to ae donated su(stantial aount o* oney to

fnance te p$intin" o* Jose Mi)alIs noels and (y-la+s o* te /a /i"a ilipina, >oa

lice$ia p$oided fnancial aid to te atipunan% Po$t$aits o* te pat$iotic couple (y

Juan /una an" on te ain sala%

ound all oe$ te sala a$e (ent+ood cai$s and ta(les $e*e$$ed in te olden days as


21/55

Lienna (ecause tey +e$e ipo$ted *$o .ust$ia% &e ele"ance o* (ent+ood

*u$nitu$e atces te sinuousness o* te a$t noueau Qo+e$s and (oa$de$s on te

+alls att$i(uted to a$tist Bilio .le$o%

#n one co$ne$ o* te sala, a pai$ o* du$un"a+an o$ i" cai$s a$e set (y te u"e

+indo+% &is spot i"t ae "ien .lin" B$ian" a coandin" ie+ o* e$ sips

anco$ed in


22/55

&e dinin" $oo as an e=t$a-lon" dinin" ta(le and an in*o$al coedo$ *o$

ee$yday dinin"% #n a sec$et $oo (elo+ te dinin" $oo, $eolutiona$y leade$s lie

.nd$es ay 2012

PU #5: &../ BM#&.B &85 5 .UUS& 2!, 2012 .& 4:4 P

CB5&S @2A

&.S: C.S. L#//.L#CB5C#, BU/./# L#//.L#CB5C#, /#CBM#. .MB//. >B

L#//.L#CB5C#, P#/#PP#5B .5CBS&M./ USBS, &../


23/55

&: 8at "ot you sta$ted in collectin" inta"e cae$asK >esc$i(e te f$st cae$a

you ad *o$ you$ collectionK

anny: # +anted to no+ o+ te cae$a +o$s so # sta$ted tine$in" +it old

cae$as% # (ou"t old non +o$in" cae$as and sta$ted tine$in" +it it and ain"

it +o$ a"ain% # "ot *ascinated +it te cae$as as # (ou"t o$e and o$e old

cae$as% # sta$ted +it old 5ion and Canon cae$as% Soon # ad a collection%

&: Mecently you t$aeled to $ance *o$ te 5ion isto$ical Conention in Pa$is%

8at +e$e te i"li"ts o* you$ t$ip to te count$y no+n as te (i$tplace o*

poto"$apyK

anny: eetin" *o$ te f$st tie te 5ion isto$ical Society e(e$s +as a "$eat

e=pe$ience *o$ e% # tin # +as te f$st ilipino to Doin tei$ "$oup% # et


24/55

collecti(les% Please desc$i(e you$ Etuition *ee%F 8at is te p$ice to possess suc

inta"e piecesK >id it coe to a point +en you oe$spent *o$ a pa$ticula$ iteK

anny: . collection is not ade oe$ni"t, especially a inta"e cae$a collection% #t

taes yea$s and soeties a li*etie% Oou cannot (e an ipulsie (uye$ ote$+ise

you i"t "et (u$n% Oou "o t$u a p$ocess o* lea$nin" lie +e$e to (uy, +at to

(uy, +ic cae$as a$e i"ly collecti(les +ic a$e not, +at is te $i"t o$ ideal

p$ice *o$ a ce$tain piece and so on% Oou ae to (e e$y ca$e*ul not to "o oe$ you$

(ud"et% Oou ae to "et in*o$ation o* te +o$ld a$et p$ices *o$ inta"e

cae$as%


25/55

te p$ices o* tese antiue cae$a a$e "ettin" i"e$ t$u te yea$s% So no+ it as

(ecoe an inestent and ay(e a (usiness entu$e in te *utu$e%

&: &o date, o+ e=tensie is you$ collectionK 8at is you$ ost *ao$ite pieceK

anny: # ae in y lo" (oo a(out 1!0 cae$as% y *ao$ite is te TW10 Centu$y

Studio Cae$a @c1900A +ic is te cente$ piece and te (i""est cae$a in tecollection at alle$ia &aal%

&: 8it oe$ a und$ed ites on display at alle$ia &aal, +at else do you +ant to

aeK #s te collection fnisedK >o you tin collectin" inta"e cae$a as an

addiction *o$ youK 8en do you tin you +ill stop collectin"K

anny: 8en # f$st tou"t a(out ain" a cae$a useu, # tou"t a(out

ain" it in anila in a all o$ in a isto$ic place lie #nt$au$os%


26/55

&: .s a ete$an collecto$, +at is te ost ipo$tant lesson youIe lea$nedK 8at

tips can you sa$e to tose +o a$e sta$tin" tei$ o+n collection, not necessa$ily

inta"e cae$as (ut (ecoin" a collecto$ o* tan"i(le tin"s, in "ene$alK

anny: o$ e, a collection, to (e eanin"*ul, sould (e sa$ed to ote$ people% #*

you eep it to you$sel* ten you dep$ie you$sel* te $espect you can "ain *$o you$

passion and te no+led"e ote$ people could acui$e *$o you$ collections%

&: #* youI$e not collectin" inta"e cae$as, +at a$e you collectin"K

anny: 8en # +as a youn" (oy # collected staps and old coins% # still ae tose

collections% # lie old tin"s lie inta"e $adios and pono"$aps (ut # donIt ae a

collection o* tose yet% # $eally cannot say i* # +ill sta$t anote$ collection%

&: 8at ade you decide to open you$ inta"e cae$a collection to te pu(licK

anny: # f$st opened y cae$a collection to te pu(lic +en # (ecae te

cai$an o* Poto+o$ld .sia, a t$ade e=i(ition in lo$ietta, in Janua$y 2010% #

+anted soetin" ne+ and di7e$ent in te e=i(itions aside *$o te no$al

poto e=i(its tat a$e displayed du$in" te eent% #t (ecae a it du$in" te one+ee e=i(ition +it any isito$s seein" te collection% .*te$ tat # tou"t a(out

displayin" it pe$anently in a useu%


27/55

anny: &is +as pu$ely y o+n initiatie (ut # "ot a lot o* elp *$o poto collecto$s

+o allo+ed e to use tei$ collection o* antiua$ian potos to (e displayed lie

Jon Sila, Jon &e$$ell, and Sonny Caa$illo%

&: &e inta"e cae$a and poto"$apy useu is oused in te #la"an-


28/55

o$ o$e tan a yea$, y ($ote$ and # +ould "o alost ee$y +ee to &aal to

supe$ised te $esto$ation until ou$ liited $esou$ces $an out%


29/55

oa a$cela to se+ te Qa" e desi"ned% 8it te elp *$o e$ dau"te$ /o$en)a

and >elfna e$(osa de 5atiidad, niece o* >$% Jose Mi)al, te Qa" +as fnised in

fe days and +as and ca$$ied (y ."uinaldo on is $etu$n to te Pilippines%

/ie ost ouses (uilt du$in" Spanis colonial pe$iod, te ain liin" ua$te$s o*

te ."oncillo ouse +as on te second Qoo$% &e "$ound Qoo$ space +as usually


30/55

intended as pa$in" a$ea *o$ te ca$$uaDe and sto$a"e *o$ supplies and "$ains%

#n te olden days, tenant-*a$e$s +e$e only allo+ed in te lo+e$ leels o* te ouse

+e$e tey +e$e usually seen seated on te capiya +ile +aitin" inst$uctions *$o

tei$ landlo$d +o eld o;ce at te despaco in te ent$esuelo%

#n te ."oncillo ouse, te ent$esuelo is an eleated $oo (eside te ain

stai$case% #t no+ contains te li($a$y +e$e antiue (oos a$e displayed% #p$essie

+e$e te colo$*ul stained "lass used on te +indo+ sutte$s instead o* te usual

capi) panels% &e o$nate "$ill-+o$ also p$oides a sense o* nostal"ia +en ie+in"te st$eet +ile sittin" (y te +indo+sill%

8e lea$ned tat te ain $oos o* te ouse still ae te o$i"inal +ooden

Qoo$(oa$ds +e$e an a$$an"eent o* antiue *u$nitu$e style no+n as /uis uince

and Ca$los &$ese, a$e i=ed +it Liennese (ent+ood pieces%

lanin" te u"e *$aed-i$$o$ in te sala a$e dou(le-doo$s leadin" to te t+o

adDoinin" (ed$oos% ne as (een cone$ted into an o$ato$io o$ p$aye$ $oo% &e

ain (ed$oo as a *ou$-poste$ .-&ay (ed, +ic +as conside$ed a status sy(ol

du$in" tat tie%


31/55

&e dinin" $oo can (e accessed t$ou" a sall doo$ (y te p$aye$ $oo%

o+ee$, it can also (e ie+ed *$o a +indo+ openin" *$o te te ante-sala% &o

te le*t o* te ante-sala is a $oo leadin" to te itcen +e$e asso$ted itcen+a$e

a$e displayed%

Lisito$s e=it (ac to te ain ent$ance and a$e encou$a"ed (y useu sta7 to "o

to te "a$den located at te side o* te ouse +e$e a ($on)e statue (y lo$ante

Caedo depictin" a e$oic a$cela oldin" up te Qa" se as ade in tie *o$ te

decla$ation o* Pilippine #ndependence on June 12, 1T9T%

????????

ost Mecent &in"s to >o in &aal

.ll

isto$ical @1A

Moad &$ip @9A

Meli"ious &$ael @TA

.$citectu$e @TA

.$ts N Cultu$e @A


32/55

8$ite a Meie+

oninaYc's P$ofle Poto

Lisit te


33/55


Lisit te Lillaicencio Mesidence

(y oninaYc Updated Jul 2, 2013

>inin" Moo

&is is a US& SBB in te e$ita"e to+n o* &aal,


34/55

8as tis $eie+ elp*ulK

1

2

3

4


/iin" la ida local ci$ca Spanis B$a

(y oninaYc 8$itten a$ 12, 2013

e in t$ee

Lisitin" Lilla &o$tu"a is a t$eat *o$ isto$y (u7s% 5ot only do tey ae pe$iod pieces

"alo$e (ut tey also ae a studio +e$e you can slip into pe$iod costues and (e

poto"$aped +it a (acd$op Dust lie you see in antiue po$t$aits%

Bnt$ance to te e$ita"e ouse is P0Zpa=% i* you a$e "oin" to don costues ten

add P200Zpa= to te (asic *ee%

"et a sepia soueni$

*oto to $ee(e$ te e=pe$ience (y% :A

Melated to:


35/55

4

sca$let*'s P$ofle Poto

Lisit te (i""est Catolic C$uc in .sia

(y sca$let* 8$itten .p$ 12, 2012

/oo at te top o* te cu$c4 o$e ia"es

&is is a place tat you soudn't iss%


36/55

Melated to:


37/55

(y la(ayPinas Updated Jan 31, 2010

3% out o* sta$selp*ulness

&e (el*$y at te Cu$c o* u$ /ady o* Caysasay4 o$e ia"es

&e Cu$c o* u$ /ady o* Caysasay is one o* &aalIs distinct cultu$al st$uctu$es

ousin" soe p$iceless $elics datin" (ac *$o te Spanis colonial pe$iod%

Caysasay ens$ines te 400-yea$-old 2!-centiete$ ia"e o* te Li$"in fsed out

(y a $esident *$o te Pansipit Mie$ in 1603% /e"end as it tat te ia"e

ent$oned in &aal Cu$c used to +ande$ t$ou" te illa"e, pe$*o$in" i$acles% #t

as (ecoe an o(Dect o* annual pil"$ia"e, att$actin" le"ions o* Moan Catolic

deotees *$o a$ious pa$ts o* te count$y%

#t +as in 1619, a*te$ a +oan +itnessed and $epo$ted a a$ian appa$ition on te

$ocy illside o* te illa"e o* Caysasay, tat te ia"e +as said to ae sta$ted to

pe$*o$ i$acles%

/ocated in Sitio /a(ac, te cu$c as (een $enoated, (ut any inte$estin" details

o* pe$iod a$t can still (e app$eciated% te$ a$ti*acts include te .u"ustinian

e(les en"$aed in te counion $ails, te o$nately ca$ed oly +ate$$eceptacle, and te *e+ $eainin"


38/55

a$cela a$io de ."oncillo isto$ical /anda$

(y la(ayPinas 8$itten Jan 30, 2010


a$cela a$i o de ."oncillo, &aal,


39/55

>o+n eo$y /ane in &aal

(y cyndyc 8$itten e( T, 2009


.ncest$al oe o* e$oine lice$ia Lillaicencio4 o$e ia"es

ne o* te (asic conside$ations in decla$in" &aal a U5BSC e$ita"e Site is te

e=istence o* +ell p$ese$ed ancest$al oes% 8e didn't "et to see all te ancest$al

oes, (ut +e ana"ed to see soe on te +ay to Caysasay%

#t is aa)in" o+ suc ancest$al oes can "ie us a "ood tie-+a$p *eelin" o*

&aal's "lo$ious past, not to ention a deepe$ app$eciation o* te a$citectu$al details

o* te ouse o* te $ic and *aous%

Melated to: isto$ical &$ael .$citectu$e Moad &$ip


1

2

3

4

cyndyc's P$ofle Poto

a"dan-a"dan .s a Sac$ifce



Students Pass &$ou" a"dan-a"dan >aily1 o$e ia"e

Since you a$e on a pil"$ia"e any+ay, conside$ it a sac$ifce to use te a"dan-

a"dan $oute to u$ /ady o* Caysasay S$ine% #t is soe 12 steps do+n *$o te

$oad, and tat +ould (e =2 includin" you$ "oin" up% &e$e a$e leel a$eas (et+een


40/55

Qi"ts +e$e te *aint o* ea$t can pause *o$ $est%

# su""est tat pil"$is p$ay te $osa$y o$ entally cant $eli"ious son"s +ile

t$ae$sin" te steps so it +ill (e a eanin"*ul sac$ifce%

Melated to: Meli"ious &$ael Moad &$ip


1

2

3

4


Pil"$ia"e to u$ /ady o* Caysasay S$ine

(y cyndyc Updated e( T, 2009


Uniue eatu$e o* Cu$c Ceilin"4 o$e ia"es

8ile in &aal, isit te S$ine o* u$ /ady o* Caysasay, and li*t up you$ pe$sonal

p$aye$ intentions to e$%

u$ /ady o* Caysasay as an inte$estin" sto$y tat een te youn" o$ old &aaleno

+ould (e appy to $elate to pil"$is% /ocal *ols still $ee(e$ o+ in 1603, a

fse$an naed Juan anin"cad *ound a sall ia"e, a(out 6 inces tall @+ic+as late$ identifed (y te pa$is p$iest as te #aculate ConceptionA in te

Pansipit Mie$ in


41/55

so +en tey sa+ te ia"e o* u$ /ady leae te u$n, ten $etu$n late$% Upon

ea$in" a(out it,te pa$is p$iest adised te people to li"t candles and *ollo+ te

ia"e% Soon, tey discoe$ed tat it +ent to te site @CaysasayA +e$e it +as

o$i"inally *ound% &e pa$is p$iest decided to t$ans*e$ te ia"e *$o te +ido+'s

ouse to te to+n @&aalA cu$c%%%(ut te sae tin" appened, until one day, it Dust

disappea$ed%

#n 1611, it +as $ediscoe$ed on top o* a tall sapa"uita (us (y t+o +oen +o

+e$e su$p$ised to see its ia"e on te +ate$ o* te Pansipit Mie$% 8en te pa$is

p$iest ea$d a(out it, e and te people a"$eed tat it +as u$ /ady's +is to stay

in Caysasay% Soon, tey (uilt a capel on te sae site +e$e te ia"e +as *ound%

&e f$st i$acle o* u$ /ady occu$$ed on tat spot, +en an alost (lind "i$l, Juana

&an"ui, sa+ e$ in a ision and e$ eyes +e$e cu$ed% &is i$acle +as $eco$ded in

te Cu$c $dina$io, and is conside$ed te f$st $eco$ded appa$ition in te

Pilippines and .sia% .n a$c +as (uilt on te site o* appa$ition, and te place +ascalled .n" u$in" te ost iolent e$uption o* &aal Lolcano tat lasted *o$ ei"t onts, laa

alost closed te Pansipit Mie$, causin" Qoods to te to+ns o* &aal, &anauan, /ipa,

ec%T,194

Melated to: Meli"ious &$ael isto$ical &$ael .$citectu$e



42/55

1

2

3

4


et Soe ealin" 8ate$ $o i$aculous 8ell



.$c o* 4 o$e ia"es

y ost un*o$"eta(le e=pe$ience in &aal +as +en +e +ent to te o$i"inal site o*

te f$st i$acle o* u$ /ady o* Caysasay% &o tis day, te $eains o* te a$c still

stands, and (elo+ it a$e 2 +ells *$o +ic pil"$is ay "et i$aculous, ealin"

+ate$% /ocal *ols say tat one +ell is *o$ ealin" (ody ailents, and te ote$ is

specially *o$ ailents in te ead a$ea% o+ tey +e$e a(le to distin"uis tis is

unclea$ to e, tou"% So i* you +ant soe o* it, (e su$e to ($in" epty (ottles o*

ine$al +ate$% Soe ente$p$isin" locals sell epty (ottles :A

&e youn" (oy *$o +o # (ou"t candles oluntee$ed to "uide us in "oin" to u$

/ady o* Caysasay S$ine, ila"$oson"


43/55

# +as o7e$ed soe +ate$ to splas on y ead and +atee$ pa$ts o* te (ody #

i"t +ant to (e ealed% u$ /ady alleiated y (ody aces and i"$aine a*te$ #

+et y ead, nape, a$s and le"s% CoincidenceK # (eliee in i$acles

Melated to: Moad &$ip isto$ical &$ael Meli"ious &$ael


1

2

3

4


Pil"$ia"e to te


44/55

cu$c in Souteast .sia% &e


45/55

Melated to:


46/55

al$eady +$itten% e +$ote o$e capte$s in Pa$is and ad$id, and fnised te

anusc$ipt in


47/55

+el*a$e o* te count$y +ic nu$tu$ed us *$o ou$ c$adlesK &ell e tatF

espuDol, te Count o* Caspe, +o announced to te ilipino people a fne p$o"$ao* "oe$nent%

#n te (elie* tat o% >espuDol +as since$e in is (eauti*ul p$oises o* a (ette$

"oe$nent, Mi)al +$ote to i t+ice o7e$in" is coope$ation, (ut te "oe$no$ did

not een "ie i te Ecou$tesy o* a $eplyF% #nstead, te "oe$no$ notifed te

Spanis consul "ene$al in on" on" to tell Mi)al tat e could not app$oe te

ilipino ii"$ation to ecision to Metu$n to anila% Mi)al lied in on" on" *$o 5oe(e$, 19T1 to

June, 1T92% n is 31st (i$tday @June 19, 1T92A +it te pe$ission o* is pa$ents,Mi)al ade a pain*ul and pat$iotic decision to $etu$n to anila to continue is $e*o$

+o$% e +ould see te oe$no$ ene$al a(out is 5o$t espuDol +o

a"$eed to pa$don is *ate$ (ut not te $est o* is *aily% e told Mi)al to $etu$n on8ednesday @June 29A% .*te$ is ($ie* inte$ie+ +it te "oe$no$ "ene$al, Mi)al

isited is siste$s in te city, ten is *$iends in Cent$al /u)on, *$o alolos,

o$oteo n"Dunco in #laya St$eet, &ondo% &e o;ce$s +e$e: .($osioSalado$, p$esidentG ."ustin de la Mosa, fscalG eodato .$ellano, sec$eta$y% P$oinent aon" te e(e$s +e$e i)on%

.on" te ost ipo$tant +$itin" ade (y Mi)al +ile in on" on" +as te

Constitution o* te /a /i"a ilipina +ic +as p$inted in on" on"% &o deceie te


48/55

Spanis auto$ities, te p$inted copies ca$$ied te *alse in*o$ation tat te p$intin"

+as done (y te /ondon P$intin" P$ess, 5o% 2, ulu" St$eet, /ondon% &e

association, +ic +as coposed o* pat$iotic ilipinos united *o$ ciic pu$poses, +as

te o$i"inal idea o* Jose a%


49/55

past t$ee onts # ae not $eceied a sin"le centao, so # ae pa+ned all tat #

ae in o$de$ to pu(lis tis (oo% # +ill continue pu(lisin" it as lon" as # canG and

+en te$e is notin" to pa+n # +ill stop and $etu$n to (e at you$ side%

#neita(ly, Mi)alIs ne=t lette$ to on Jacinto ]ao$a @3 yea$s oldA% B=ecuted in te


50/55

.nd +ile +e a+ait e=pectantly upon Spain soe day to $esto$e you$ "ood nae

and cease to (e ans+e$a(le *o$ you$ deat, let tese pa"es se$e as a ta$dy +$eat

o* d$ied leaes oe$ one +o +itout clea$ p$oo*s attacs you$ eo$y stains is

ands in you$ (lood%

Mi)alIs eo$y seeed to ae *ailed i, tou", *o$ ate$ oe) +as ten !3

not T, ate$


51/55

u$ copany, S, as any o* you ay al$eady no+, cae *$o te a$d +o$ o*y dad, en$y Sy, S$% #t is a $a"s to $ices sto$y tat een ysel* did not $eali)e

until # +ent to t$ace is $oots in Cina%

is Dou$ney *$o te tatced ut # sa+ te$e to te soppin" cente$s e as today

is soetin" tat aa)es een ysel*%

is dete$ination, is discipline and is t$i*tiness ae p$oduced an astute and

st$eet sa$t (usinessan +o as inQuenced a lot o* people% #ncludin" us, is

cild$en%

y *ate$Is pe$see$ance du$in" te di7e$ent c$ises ou$ count$y as "one t$ou"

as ade ou$ actie (usiness pu$suits possi(le *o$ a al* centu$y% &$ue, e +as

disappointed +it te econoy any ties, (ut e nee$ sa+ te $eason to uit

and instead pu$sued is "oals $elentlessly%

e ad any o(stacles R (ot e=te$nal and inte$nal R in is (usiness, and te$e

+e$e ties e could not unde$stand +y tin"s ad to (e so coplicated *o$ i to

pu$sue is (usiness o(Decties%

#t as (een +$itten R and # can attest tat it is t$ue R tat en$y Sy sta$ted *$o te

(otto%

e cae to te Pilippines at te youn" a"e o* 12, and +o$ed in is *ate$Is sallsa$i-sa$i sto$e o$e tan 12 ou$s ee$yday to elp i% #t +as located on Bca"ue

St%, +ic is no+ Ca$los Palanca S$% St% in uiapo, anila% &e$e, e deised +ays to

inc$ease is incoe (y deelopin" sall po$tions o* p$oducts R uc lie te

sacets +e see today in te supe$a$ets%


52/55

e +as a(le to ae ultiple sales in o$de$ to ae e=t$a incoe, spendin" so

uc tie in te sto$e tat e ad no tie to "o out and play +it *$iends in te

nei"(o$ood% #t did not tae a lon" tie *o$ i to $eali)e, o+ee$, tat e can

only do so uc in a sa$i-sa$i sto$e eni$onent%

88## cae and te sa$i-sa$i sto$e +as looted and (u$ned% e did a lot o* (uyin" and

sellin" o* odd tin"s du$in" te +a$ to ena(le te *aily to su$ie%

&is ust ae p$oided i te ands-on t$ainin" *o$ is staina in (usiness% .t

one tie, e +as it (y s$apnel +ile sellin", and uite *o$tunately +as ($ou"t to

te ospital (y is "ood *$iend in a a$iton%

8itout tat *$iend, e could ae (led to deat% e t$easu$ed tat *$iendsip and

late$ e=p$essed is "$atitude a*te$ te +a$ (y ain" tat *$iend is pa$tne$ in a

soe sto$e% &e pa$tne$sip lasted *o$ o$e tan 40 yea$s until te soe sto$e ad

to "ie a+ay to te (uildin" $enoations o* te lesso$%

.*te$ te +a$ ended in 194, e entu$ed into sellin" .e$ican soes ipo$ted (y

ente$p$isin" is%

e late$ sa+ te oppo$tunities o* openin" a soe sto$e, and not lon" a*te$ e +as

ana"in" t$ee soe sto$e in pa$tne$sip +it *$iends%

8it te pleasu$e o* a "$o+in" *aily +ile at te sae tie pu$suin" studies at

BU in te ea$ly 0s, e sou"t o$e +ays to au"ent is incoe%

e studied te a$et and decided to (e di7e$ent% 8ile ote$ youn" en +ent to

te US to pu$sue a i"e$ education, e +ent on a lon" (usiness t$ip to te BastCoast, and cae oe +it a lot o* e$candisin" ideas%

o$ a tie, e +as sellin" a lot o* soes, accesso$ies, and leate$ "oods, opin" to

can"e te +ay soe anu*actu$e$s loo at te indust$y%


53/55

Sensin" a lot o* oppo$tunities, e decided to open SB .M& R ESF R te f$st ai$-

conditioned soe sto$e tat e$candised soes in a e$y initin" and classy

*o$at% 8it te success o* tat sto$e, e +ent on to open o$e soe sto$es, (ut e

could not "et enou" supplie$s%

any soe anu*actu$e$s at tat tie could not unde$stand +y tey ad to listen

to tis soe $etaile$ +o ad e$y defnite ideas on +at e +anted to sell% &ey did

not coope$ate (y p$oidin" i +it te olue e needed, and (ecause o* tat

liitation, e "$adually si*ted to appa$el R and te$ea*te$ ote$ e$candise R +it

te elp o* y ote$%

e +as continuously lea$nin" *$o is custoe$s, supplie$s, and eployees% &ison-te-Do( $esea$c "ae i enou" confdence to e=pand to a depa$tent sto$e

cain% any tin"s in li*e "$o+ out o* needs, and to eet te needs, you (ecoe

dete$ined% 8it dete$ination you +ill tae e=t$a callen"es and do tin"s

di7e$ently R +ic +ill ost liely ($in" success%

8e opened ou$ f$st depa$tent sto$e in 19!2, t+o onts a*te$ a$tial /a+ +as

decla$ed% &e (usiness ad a slo+ sta$t, (ut p$o"$essed steadily% >u$in" te a$tial

/a+ yea$s, e continued to open o$e depa$tent sto$es, $eacin" a point +e$ein

e could not "et space e needed in te e=istin" soppin" cente$s du$in" tat tie%e ten decided tin lon" te$, and inest in p$ope$ties *o$ alls, +ic +e$e

patte$ned a*te$ su(u$(an soppin" cente$s, +ic e ad (een studyin" *o$ soe

tie%

8en +e sta$ted te const$uction o* ou$ f$st all in 19T3, te Pilippines +as in

te idst o* a de(t o$ato$iu and e=pe$ienced ype$ inQation% &e econoy

decline +as *u$te$ a""$aated (y te assassination o* 5inoy .uino% any (ane$s

p$edicted ou$ deise (ecause y dad cae *$o no+e$e R e ay ad a *e+

depa$tent sto$es and soe sto$es at tat tie, (ut e +as not one o* te fnancialeay-+ei"ts at tat tie%

Una7ected (y c$iticis, and a$ed +it see$ dete$ination and optiis, e

pe$sisted and opened in 19T +it ou$ depa$tent sto$e and supe$a$et and a

*e+ tenants% any potential lessees +e$e sayin" no to lease o7e$s%


54/55

.t a(out te sae tie, "ien te social un$est o* te ties, ou$ o+n Soea$t

aati +as *aced +it u"ly st$ies% e alost "ae up, (ut t$ou" te

encou$a"eent o* is eployees and custoe$s, e continued% .t tat tie, e

decided eotionally d$ainin" distu$(ances sould not oe$po+e$ i o$ det$act i*$o is "oals% Since tat tie, e as not *alte$ed in is confdence, and (ecae

een o$e dete$ined to continue te (usiness% e also coninced ee$yone o* us

in te o$"ani)ation to *ollo+ is optiis%

/ate$, +e e=panded, slo+ly (uildin" alls at tat tie to "et ou$ *o$ula $i"t% &e

e=pansion +as not +itout di;culties% 8en const$uctin" Sta% esa and e"aall,

+e +e$e *aced +it delays in const$uction due to ceent so$ta"es and te 19T9

coups%

8en te 199! .sian c$isis cae, +e +e$e plannin" ou$ all e=pansion, includin"

te all o* .sia, +ic +as ten enisioned to (e te (i""est all in te $e"ion%


55/55

ade *e+ acuisitions (ecause o* te o$ato$iu on (anin"% #t acui$ed te >ao

en" Pilippines ($anc, te i$st e

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