doctor’s review drdoctorsreview.com › media › pdf › dr_2014_enhancedcard.pdf · top 5...
TRANSCRIPT
dr
office home away
doctor’s review
the journal doctors
enjoy most
CA
NA
DIA
N P
UB
LIC
ATI
ON
S M
AIL
SA
LES
PRO
DU
CT
AG
REE
MEN
T N
o. 4
0063
504
VI-0045-Bootlug-134E Build #: E1 Date: Mar 20, 2012
Docket: NOVIX0045 Production Artist(s): RS
Client: NovoNordisk/Victoza Art Director: SB _____________
Type Safety: 2.75” x 0.75” Medical Writer: _____________
Trim Area: 3.5” x 1.25” Prod. Manager: TL _____________
Bleed: 3.75” x 1.5” Account Manager: MP_____________
Colour(s): 4C Studio Manager: GB_____________
NOTE: 3rd TOC BootlugDue: 23 Mar
Assoc. Creative Dir: _____________
Client: _________________
38366 VI-0045-Bootlug-13E.indd 1 12-03-21 4:30 PM
JULY
201
3
M E D I C I N E O N T H E M O V E
NEW YORKNEW YORKHigh fl ying with kids in
a weekend of adventure for four in Golden, BC
WIN
California golf getaways3
summer deals5
foods you never eatfoods you 7
DR_July2013_cover.indd 4 13-06-19 12:35 PM
Reach engaged readers: Doctors read DR because they want to — not because they have to
Reach doctors two ways: The only journal that serves both their personal and professional needs
Reach all physicians: DR appeals equally to GP/FMs and specialists
Reach your targets: DR has more 4 out of 4 issue readers and more cover-to-cover readers*
Reach English and French readers: DR has more French readers than even one of the French journals*
Reach more GP/FMs: 1500+ more physicians *PMB 2013
CA
NA
DIA
N P
UB
LIC
ATI
ON
S M
AIL
SA
LES
PRO
DU
CT
AG
REE
MEN
T N
o. 4
0063
504
Top 5 vacations just for grown-upsWellness retreats
Dominican Republic minus the all-inclusives
Escape without leaving townGhosts and pirates in Florida
Lake Placid’s old-school ski scene
(not your average)
SPRING BREAK
M E D I C I N E O N T H E M O V E
FEB
RU
AR
Y
2
013
(not your average)
M E D I C I N E O N T H E M O V EM E D I C I N E O N T H E M O V E
FEB
RU
AR
Y
2
013
FEB
RU
AR
Y
2
013
WIN fi ve nights
in Jamaica! PAGE 32
VI-0045-Bootlug-134E Build #: E1 Date: Mar 20, 2012
Docket: NOVIX0045 Production Artist(s): RS
Client: NovoNordisk/Victoza Art Director: SB _____________
Type Safety: 2.75” x 0.75” Medical Writer: _____________
Trim Area: 3.5” x 1.25” Prod. Manager: TL _____________
Bleed: 3.75” x 1.5” Account Manager: MP_____________
Colour(s): 4C Studio Manager: GB_____________
NOTE: 3rd TOC BootlugDue: 23 Mar
Assoc. Creative Dir: _____________
Client: _________________
38366 VI-0045-Bootlug-13E.indd 1 12-03-21 4:30 PM
DR_February2013_cover.indd 1 13-01-16 3:54 PM
PRINT Largest most cost effective reach (average page exposures)
WEB Over 2500 medical meeting listings (doctorsreview.com/meetings). When doctors go to meetings, they come here first. GATED IN 2014 (45,000 MDs attend medical meetings annually*)
MOBILE The most engaged doctors use Parkhurst digital mobile apps — iPad, iPhone and Android NEW IN 2014
Five ways to reach this growing audience: 1) Clinical games — MDs compete for prizes 2) e-Detailing — electronic sales calls/samples 3) Continuing Medical Education — accredited 4) Medical conference booking — from your iPad 5) Patient communication
Reach engaged readers: Doctors read DR because they want to — not because they have to
Reach doctors two ways: The only journal that serves both their personal and professional needs
Reach all physicians: DR appeals equally to GP/FMs and specialists
Reach your targets: DR has more 4 out of 4 issue readers and more cover-to-cover readers*
Reach English and French readers: DR has more French readers than even one of the French journals*
Reach more GP/FMs: 1500+ more physicians *PMB 2013 *PMB 2013
Reach doctors in print, on the web and on mobile devices
Downloadable “docs”This is a very much appreciated article [“Pocket diagnosis,” Gadgets]. Would like to see professional medical apps (recommendations) as a regular feature.Dr Eric GableVancouver, BCGP/FP
Heart found in SFI stayed in San Francisco lately and your article is spot on! I too liked the weekend market at the Embarcadero and, of course, Chinatown. Congrats on the good write up. Dr Alexandra T. GreenhillVancouver, BCGP/FP
$19 round of golfJust a short note to thank your staff for some of the excellent travel articles they’ve provided. Your suggestion for golf in Scottsdale at Troon North was incredible; my two sons and I paid US$19 for the three of us with carts and rental clubs included. Without having read your article we would have missed those gems. Dr Sheldon Lewis Windsor, ONCardiologist
Cover-to-coverI have always read your magazine from cover-to-cover because of the diversity and wide range of subjects…. I enjoy the travel articles immensely as they bring back fond memories of places I’ve visited while others bring hope for future visits. Dr Liuyoon GoonEdmonton, ABGP/FM
A piece of paradise[Our trip to] Anguilla more than lived up to the article. Thank you to Doctor’s Review. Dr Paul WaddenSarnia, ONPsychiatrist
what readers say