DoCoMo`s Gateway ServiceDoCoMo`s Gateway Service

NTT Mobile Communication Network,IncGateway Business Department

DoCoMo`s Gateway ServiceDoCoMo`s Gateway ServiceOutlineOutline

ＩＳＰPrivate-LAN

DoCoMo`GatewayServer

personal PC-user2million

(Dial up user)

DoCoMo`s user17million(as of today)

Internet

InformationProvider

InformationProvider

※8million including LAN(business) users

DoCoMo`s Gateway ServiceDoCoMo`s Gateway Service“The development strategy” of“The development strategy” of

the consumer's mobile communication market the consumer's mobile communication market

Business user markets Advanced user market・ e-mail・ groupware

Consumer market・ Utilities for life・ Entertaiments

“Gateway Approach”

“Internet Approach”

“Gateway Approach”-Think most how to arouse critical mass users.-Seek for the best way to deliver/ show information content.-Carefully select content with expert “editor in chief”.

DoCoMo`s Gateway ServiceDoCoMo`s Gateway ServiceNew Information InfrastructureNew Information Infrastructure

①①Cheap to use;Cheap to use;Telecomunication charge based on Telecomunication charge based on packetpacket,not on time,not on time

②②Latest Tech;Latest Tech;`Push``Push`type information providing is enabledtype information providing is enabled

③③New Cash Flow;New Cash Flow;NTT DoCoMo provides NTT DoCoMo provides financial settlementfinancial settlement for IP (D for IP (DoCoMo collects information charge from users to IP)oCoMo collects information charge from users to IP)

④④Customized by DB;Customized by DB;Information distribution tailored for individual useInformation distribution tailored for individual user needsr needs

⑤⑤Advantage of Internet;Advantage of Internet;Real-time data revision on IP`s serverReal-time data revision on IP`s server

⑥⑥Low Entry Barrier;Low Entry Barrier;based on WWW technology such as HTML and sbased on WWW technology such as HTML and servers ervers

DoCoMo`s Gateway ServiceDoCoMo`s Gateway ServiceBusiness ConceptBusiness Concept

Cellular-phone

call mail

User Profile Data Base

DoCoMo`s Gateway ServiceDoCoMo`s Gateway ServiceDoCoMo`s Gateway ServiceDoCoMo`s Gateway Service

Billing and collection function of information fees

Bankingcheck bank balanceAccount transfers

Payment

SaleMail-order

Books

Ticket reservation

Movies・ ReviewsAir・ Travel

AdvertisementsDirect mail

Questionnaire

GameNetwork gameFortune-telling

Data basesEnterprise information

Restaurant guides

informationWeather forecastDirectory assistance

Flight scheduleTrain schedule

NewsflashStock prices

DoCoMo` Gateway ServiceDoCoMo` Gateway ServiceService structureService structure

InformationProvider

DoCoMoDoCoMo user

17billionCellular phone network

Information fees

Information

・ IP makes HP at the fixed format. ↓・ IP possible to provide information using the internet.

Proxy charges

Information fees