do you hear what i hear?
TRANSCRIPT
![Page 1: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/1.jpg)
Cheryl Bledsoe,@CherylBle
DO YOU HEAR WHAT I HEAR?
![Page 2: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/2.jpg)
WHO AM I?
• Emergency Manager
• Wife, Mother to 2 Young Kids
• Community & Church Volunteer
• Half-Marathoner
• Political Candidate
![Page 3: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/3.jpg)
SOCIAL BY NECESSITY
• Balancing Many Roles,
• Evaluate Situations Quickly,
• Perceptions Influenced by Peers & Family
• More Inputs Today than 5 years ago
![Page 4: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/4.jpg)
TODAY’S OBJECTIVES
• Why You Should Care About Social Media• What You Can Learn If You Listen• Proactive Leadership
![Page 5: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/5.jpg)
SOCIAL MEDIA CHANGES COMMUNICATION
• Provides the ability for information to be shared rapidly
• Increases the amount of visual data that is available from people “on the scene”
• Offers Agencies access to a haystack of information
![Page 6: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/6.jpg)
WHY SHOULD YOU CARE?
Breaking News &
Situational InfoBecome
Your News Media
Critical Review of Your PR Strategy
Involving Your Community = Key For Many
![Page 7: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/7.jpg)
MORE IMPORTANTLY?
Relationships Matter
![Page 8: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/8.jpg)
• Partnerships • Funding• Message
Amplification• Fresh Ideas
BENEFITS OF SOCIAL COMMUNICATIONS
![Page 9: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/9.jpg)
• Find the Energy Hubs
• Reputations / Credibility
• Trust
• Interest / Engagement
• Confusion
• Customer Service Concerns
WHAT CAN YOU LEARN IF YOU LISTEN?
![Page 10: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/10.jpg)
HOW TO LISTEN
• Become Familiar with Social Media Capabilities
• Social Networks like Facebook & Twitter
• Photo & Video-Sharing like FlicKr, Instagram, YouTube, Pinterest
• Use Social Media to Gather Your Daily News
• Twitter Advanced Search
• Use Social Aggregators like IceRocket, Topsy or Addictomatic
![Page 11: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/11.jpg)
PROACTIVE LEADERSHIP
![Page 12: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/12.jpg)
PROACTIVE LEADERSHIP
![Page 13: Do You Hear What I Hear?](https://reader035.vdocuments.site/reader035/viewer/2022062319/55819697d8b42a417f8b4ea0/html5/thumbnails/13.jpg)
PROACTIVE LEADERSHIP