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Cheryl Bledsoe, @CherylBle DO YOU HEAR WHAT I HEAR?

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Social Media & Listening | Grand Rounds | MESH | Indiana | October 2013

TRANSCRIPT

Page 1: Do You Hear What I Hear?

Cheryl Bledsoe,@CherylBle

DO YOU HEAR WHAT I HEAR?

Page 2: Do You Hear What I Hear?

WHO AM I?

• Emergency Manager

• Wife, Mother to 2 Young Kids

• Community & Church Volunteer

• Half-Marathoner

• Political Candidate

Page 3: Do You Hear What I Hear?

SOCIAL BY NECESSITY

• Balancing Many Roles,

• Evaluate Situations Quickly,

• Perceptions Influenced by Peers & Family

• More Inputs Today than 5 years ago

Page 4: Do You Hear What I Hear?

TODAY’S OBJECTIVES

• Why You Should Care About Social Media• What You Can Learn If You Listen• Proactive Leadership

Page 5: Do You Hear What I Hear?

SOCIAL MEDIA CHANGES COMMUNICATION

• Provides the ability for information to be shared rapidly

• Increases the amount of visual data that is available from people “on the scene”

• Offers Agencies access to a haystack of information

Page 6: Do You Hear What I Hear?

WHY SHOULD YOU CARE?

Breaking News &

Situational InfoBecome

Your News Media

Critical Review of Your PR Strategy

Involving Your Community = Key For Many

Page 7: Do You Hear What I Hear?

MORE IMPORTANTLY?

Relationships Matter

Page 8: Do You Hear What I Hear?

• Partnerships • Funding• Message

Amplification• Fresh Ideas

BENEFITS OF SOCIAL COMMUNICATIONS

Page 9: Do You Hear What I Hear?

• Find the Energy Hubs

• Reputations / Credibility

• Trust

• Interest / Engagement

• Confusion

• Customer Service Concerns

WHAT CAN YOU LEARN IF YOU LISTEN?

Page 10: Do You Hear What I Hear?

HOW TO LISTEN

• Become Familiar with Social Media Capabilities

• Social Networks like Facebook & Twitter

• Photo & Video-Sharing like FlicKr, Instagram, YouTube, Pinterest

• Use Social Media to Gather Your Daily News

• Twitter Advanced Search

• Use Social Aggregators like IceRocket, Topsy or Addictomatic

Page 11: Do You Hear What I Hear?

PROACTIVE LEADERSHIP

Page 12: Do You Hear What I Hear?

PROACTIVE LEADERSHIP

Page 13: Do You Hear What I Hear?

PROACTIVE LEADERSHIP

Page 14: Do You Hear What I Hear?

QUESTIONS & DISCUSSION?

Cheryl [email protected]://www.slideshare.net/cherylble

mailto:[email protected]
http://www.slideshare.net/cherylble

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