do – then tell
DESCRIPTION
Med utgangspunkt i eksempler fra inn- og utland ser vi på mulighetene for å skape mer originale, troverdige og effektive løsninger gjennom aktivitetsdrevne ideer.TRANSCRIPT
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McCann Worldgroup 1
STEIN SIMONSEN
Do, then tell
Kundeseminar
September 2011
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McCann Worldgroup 2
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McCann Worldgroup 3
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McCann Worldgroup 4
For å få noe originalt å si,
så gjør noe originalt først.
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McCann Worldgroup 6
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McCann Worldgroup 7
Kravene til god kommunikasjon gjelder
fortsatt:
Må være både relevant og engasjerende
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McCann Worldgroup
Trover
• Originalitet
• Troverdighet
• Dialog
• PR
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McCann Worldgroup 9
Eksempler
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McCann Worldgroup 10
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McCann Worldgroup 11
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McCann Worldgroup
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McCann Worldgroup
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McCann Worldgroup
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McCann Worldgroup 15
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McCann Worldgroup 16
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McCann Worldgroup 17
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McCann Worldgroup
FREQUENTLY ASKED QUESTIONS:
• Når blir det en suksess?
• Feil avdeling?
• Hvilken kompetanse kreves?
• Er det mer jobb?
• Må vi?
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