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DMS Entertainment Planning Brief

Project Name: Behind Closed Doors

Length: 5 minutesDeadline: January 2013

Group Members & Roles

Group Member Role

Margaret Ansu Cinematographer

Sunraj Bolina Director

Daniel DaCosta Brewster Editor

Brief Overview of Content

For our project we are creating a 5 minute short film. Genre wise our film can be categorized into

the Drama sector, as we believe it follows the general codes and conventions of a typical drama

film which are stated within our genre research. To state briefly, our films story line is the

unravelling of a fathers grieving process for his recently deceased wife. The father is revealed as an

emotionally and psychologically unstable person throughout the duration of the film, as different

aspects of his character are gradually revealed to the audience. The second character is his

daughter; shes shown to be a happy and jolly child. However, due to turn of events her character is

later shown to also be emotionally unstable and damaged as a result ofher mothers death.

Target Audience (Age Grouping, Socio Economic Grouping, Gender & Lifestyle Profiling

Our film can be watched by anyone who has an interest in it we wouldnt say its really restricted to

just one sort of audience; however we do believe that people of certain ages and lifestyles would be

able to identify more with our film and understand the key concept more.

Target Audience Reasoning

Age Grouping 15 years and above

From the concept of our film we believe its not suitable for

those under the ages of 15 to watch as the content is very

sensitive and inappropriate for those below this age limit.

Furthermore, audiences from the age 15 will be able tounderstand what were truly trying to convey within our

product as we believe theyll be old enough to understand the

meaning behind the storyline not just what is portrayed upon

the screen.

In addition weve also taken into consideration that those aged

55 year and above may not enjoy our product as they may fail

to understand what were trying to convey and just take the

literal content.

Socio Economic Grouping Groups E-C1 As our film is aimed at people ranging from the ages of 15 - 55,most of those who will probably have time to watch it will be at

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the bottom of the working ladder and probably dependent on

state income as theyre most likely to be students.

Furthermore, as our chosen age range also falls within the

adults & middle aged group we decided to extend our socio-

economic groups from E C1 as around the ages of 44-55

people would have a better income and a solid job such asteaching. Therefore, they can identify the task of balancing

work life and being professional with home life.

Gender No specific gender Our film has no specific gender its aimed at males and females.

Lifestyle Profiling

Comparable Researched Projects

Rationale behind Text & Incorporated Overt Message

The basis behind Behind Closed Doors is to cause the audience to take a minute to ponder upon

how as human beings we can be so deceitful in the way we display our emotional and mental status

to those who surround us. Hopefully the storyline would cause the audiences to realise that

someone may look okay and as if theyve got it all together but really and truly theyre slowly

crumbling and can snap at any moment.

We also hope to convey the idea that, as humans when in turmoil we are capable of doing things

that can be far out of our character, making rash decisions and doing things that we would later

regret after. This message would be received by all our audience as everyone at some point of their

lives goes through times that are seen as tough and of utter disorder however we hope to convey

that just because those times can be extremely testing it doesnt justify all your actions so think

before you act upon impulse when in a difficult situation.

Testing Whether Product Is a Success

Once our product is completed we aim to test whether it is a success in terms of what we wanted to

do, by using a post-questionnaires and open discussions. We aim to reach those who fall under our

target audience to see whether we aimed it at the right people and if they lived up to our

expectations of how they will receive our film. Furthermore, by using these methods we will be able

to gather rich in-depth qualitative data that can help us know for future references how we couldveimproved the film and if the film met the Directors vision of the film.

Identifying any Resource Constraints (time, money, equipment, human resources) that might affect

your production and your hopes for our product

Time Management: Time is an important aspect of the whole filming process. From Planning and

Research to Post Production , we must be time cautious as slipping up a little bit on time

management, would lead to a lot of stress due to disorganisation. Therefore time is a restraint and

we have put in place certain measures to make sure it doesnt have a great effect on our product,

such as:

Weekly Updates

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Meeting Minutes Time to be taken for a task Who will carry out the task Deadline at which task must be completed and uploaded onto blog

Money: Money can become a resource constraint but I dont think itll be much of a problem as our

product is quite simple in the terms of what we need for it to be produced to a good standard.

Another reason why were not that worried about money is that most of our props and costumes

can be easily accessed from other means such as our own resources.

Equipment: As we dont have access to a camera outside of school we are restricted to film within

school term dates. Therefore we shall be filming within September which could be problematic as

the daylight time is much less than that of the summer months.

Human Resources: We as a team are reliability to one another; if one person fails to complete a task

or perform to a high standard it affects all of us and our final product. Furthermore our actors are a

constraint, reason being that if theyre late to filming they would delay filming, if theyre being

uncooperative.