d.mindsets

Your Design Challenge:

How might we increase the number of blood

donations made by students and

employees?

define: how?

We met…

We were amazed to realize…

Our user needs a way to…

three selection criteria

“most likely to succeed”

“most breakthrough if …”

“most likely to delight”

share: how?

We met…

We were amazed to realize…

We created…

It’s really about…