Why Chinese Market?

Why Chinese Market? Largest Asian American group

Source: US Census 2010

Why Chinese Market? Over 1 million Chinese in Los Angeles

Source: OCA and the Asian American Studies Program University of Maryland

San Francisco Bay Area

Greater Los Angeles

Why Chinese Market? Ideal consumer

US Census 2010

Chinese-speaking American Consumer * Index

Population growth 5 times higher 490

Business ownership growth 4 times higher 429

Spending power growth 1.8 times higher 182

Business receipts growth They like to own business 170

College degree/age 18-34 156

College degree/age 25-34 143

Home ownership 138

Income between $50K and $125K 114

Credit card ownership They have good credit 105

Life Insurance ownership 100

* General American Consumer Index = 100

Why Chinese Market? Highest home and car ownership

Source: US Census Data, Mediamark Research Inc. 2004

Why Chinese Market? High buying power gives high ROI

Source: Selig Center for Economic Growth, 2010

• The Chinese American buying power(2009)=$554 billion• The nation's buying power(2009) = $10.7 trillion • Ratio of Buying Power per capita of Chinese American vs. General U.S. Population = 4.3 (Note: Number of Chinese Americans is about 1.2% of the total US population)

Money spent in

marketing to Chinese

Why Chinese Market? Chinese people have cash – tradition of saving

Source: OECD - Organisation for Economic Co-operation and Development

In China:a personal saving rate in China of about 30% of household income- Stephen Roach, chief economist at Morgan Stanley, March 8, 2006

In America:In America, Chinese citizens were saving at a 40% rate. - Wealth Daily, February 2nd, 2009

Why Chinese Market? Prefer advertising in their own language

Source: Gallup/ISA Research

• 65% of Chinese speaking Americans are foreign born

• 81% of people from China ,Taiwan and South East Asia exhibit a preference for in-culture/language communications

Source: Gallup/ISA Research

Why Chinese Market? Easy to reach

Why Epoch Times?

The Epoch Times A true media, as Mr. Pulitzer defines it

“Our Republic and its press will rise or fall together. An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations.”

- Joseph Pulitzer, the founder of Pulitzer Prizes

“我們的共和國與她的新聞媒體興衰與共。一個勝任的、無私的、以公眾精神為基準的媒體，擁有訓練有素的智者，既具慧眼明辨是非，亦有勇氣擇善而行，這樣的媒體能維護政府賴以立身的公眾道德，無此公眾道德，任何政府不過是一個騙局和笑柄。

憤世的、被收買的、蠱惑人心的媒體將 同時造就疑心重重、唯利是圖、被煽動的民” 眾。塑造共和國之未來的力量，就在未來媒體人的手中。

- 新聞業先驅、新聞界最權威最高殊榮普利策獎的創立人 約瑟夫‧普利策

“able, disinterested, public spirited,”“can preserve that public virtue”

The Epoch Times Come into being when Chinese need it

While the other Chinese language media are either controlled or strongly influenced by the Communist regime in China.

The Epoch Times “disinterested” – independent, uncensored

The Epoch Times “Public Spirited”, as written in a banner given to us by a reader from Nanjing, China - “Voice for justice, people’s tongue.”

“For those countries with controlled media, we must listen to the voice of the people there, because this is very important for us to get the truth. We need to know what's going on over there.

“For example, the safety of those Chinese food and toy exported to America is very important to American people. We need to get information from Chinese media and other media. Such information has direct impact on United States.

We need China news urgently; we need to know what is really going on in China. Under the current media ecosystem, truthful China news is even more important.”

— Lee Bollinger, President of Columbia University,

Board director of Washington Post,

Current Board member of Pulitzer Prizes

Source: http://epochtimes.com/b5/10/4/28/n2890482.htm, “In the tide of media newspaper shutdown, truthful China news is the most needed. April 28, 2010

The Epoch Times “Public Spirited”, uncensored China news is not only crucial to Chinese people, but also to the world – the bridge

The Epoch Times can preserve that public virtue - the proud sponsors of the world renowned traditional Chinese cultural show – SHEN YUN

The Epoch Times “able” - No. 1 Chinese & Multi-language newspaper in the world

11 Languages

in Print12 Languages

in Print

The Epoch Times “able” - No. 1 Chinese & Multi-language newspaper in the world

The Epoch Times “able” – No. 1 Chinese news web outside China

Chinese

English

French

Spanish

German

Russian

Ukrainian

Bulgarian

Hebrew

Slovak

Swedish

Japanese

Korean

Vietnamese

Romanian

Indonesian

Czech

Turkish

19 Languages on linewww.epochtimes.com

The Epoch Times “able” – our web ranks the highest among Chinese media outside China

Source: Alexa.com, as of March 21, 2012

2,049

The Epoch Times “able” – YouMaker, Magazine, Radio, … “in the sea, on the land, in the air” synergy.

The Epoch Times “able” - The world media are reading Epoch Times

The Epoch Times “Able” - “A fresh look at our changing world”

The Epoch Times Our readers

Source: Proprietary U.S. – wide survey of 5,046 readers of the Chinese print edition of the Epoch Times. Conducted online May 18 – June 13, 2008. Margin of error +/-1.14%. at 95% confidence level.

The Epoch Times reader profile83% : Immigrated from mainland China.71% : Age ranges from 25 ～ 54, average age 40.79% : Have a college or university degree.Average Household Income : $86,000.

The Epoch Times readers read our paper because we are:unique, “can’t-find-anywhere-else” - 77% independent, truthful reporting, covering universal principles and human rights -76%healthy, non-violent, non-erotic - 40%

• Read Epoch Times

• Have cash

• Shopping luxury goods

• Looking for future home

Chinese tourists Chinese immigrants

• buy house• buy car

“American Dream”

The Epoch Times Our readers: about 80% from China

The Epoch Times Our circulation – No. 1 circulated Chinese newspaper in the USA

• Distributed in over 500 cities and towns in 41 States in USA• Number of branches: 15; Weekly circulation: 328,150 copies

The Epoch Times Our circulation – 100,000 copies weekly

The Epoch Times Our advertisers

The Epoch Times Our loyal readers

The Epoch Times Circulation – The ONLY Chinese newspaper in USA who dares to have its circulation audited

Being Audited by

As of Dec 2009

Besides the clear advantage in the quantity of newspapers being circulated, The Epoch Times covers the areas where the other Chinese newspapers are lacking or rarely seen, especially in the Midwest where there are 50% of the Chinese Americans and car buying is indispensible.

3 National Chinese Newspapers in USA

Newspaper

Show

Magazine, Radio

Synergy: Cross-platform Integrated Marketing

Websites

Television

Asian Americans in LASource: US Census 2010, New York Times