DIVYA BHASKAR

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Gujarat - The Growth Engine of India

Area: 1,96,224 sq. km

Coastline : 1600 Km

Districts: 26

Population: 6.04 cr

Literacy: 78.03%

Capital: Gandhinagar

Source: www.gujaratindia.com Source: census 2011

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Abundant

Natural

Resources

Robust

Infrastructure

Strategic Location

1600 Km Coastline

Business

Friendly

Policies

Quality

Manpower

Fastest Growing

Economy

Contributes

7% to India’s GDP

Gujarat - The Growth Engine of India

Source: www.gujaratindia.com Source: census 2011

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348 Towns and an Urban population of 2.6 Crore

State Districts No of Towns Villages

GUJARAT 26 348 18,225

Population Total (In Cr) Urban Pop % Rural Pop %

Higher skew of urban population in Gujarat, when compared to

national urban population %

INDIA 121.0 37.7 31% 83.3 69%

GUJARAT 6.0 2.6 43% 3.5 57%

Source: Census Of India 2011

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Newspaper Readership Snapshot

Market No. of Gujarati Newspaper Readers

Gujarat State 10402

Ahmedabad 2083

Surat 1363

Vadodara 799

Rajkot 551

Bhavnagar 227

Jamnagar 199

1 Crore

Consumers

Read

Gujarati

newspapers

Source: IRS 2012 Q4, AIR figs in 000’s

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Gujarat 4 29

India 46 497

10 Lac + cities (Population)

1 Lac+ cities (Population)

Divya Bhaskar covers all 10 Lac+ cities of Gujarat

( & leads amongst all Gujarati newspapers

with a readership of 20.33 Lac (79 % of these readers only read Divya Bhaskar)

Ahmedabad, Vadodara, Surat, Rajkot)

across these cities

Newspaper Readership Snapshot

Source: IRS 2012 Q4, AIR figs in 000’s Source: Census Of India 2011 Divya Bhaskar Includes Saurashtra Samachar

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Launched in

Ahmedabad

in 2003

6 EditionsAhmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Bhuj

37.2 Lac

Discerning Readers

Divya Bhaskar

Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar

AHMEDABAD

BHAVNAGAR

SURATSURATSURAT

VADODARA

SURAT

RAJKOT

SURAT

BHUJ

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DIVYA BHASKARThe URBAN NEWSPAPER FOR A URBAN STATE

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Dominant Leader in Ahmedabad

Divya Bhaskar

The only Gujarati Daily with

10 Lac + readers in a city

124

468

848

1097

29%

More

Readers

Times of India Sandesh Gujarat Samachar Divya Bhaskar

Source: IRS 2012 Q4, AIR figs in 000’s

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Sole Readership - Ahmedabad

294

620

877

0

200

400

600

800

1000

Sandesh Gujarat Samachar Divya Bhaskar

Source: IRS 2012 Q4, AIR figs in 000’s

41%

More

Sole Readers

Sole Readership of Divya Bhaskar

is more than the overall

readership of Gujarat Samachar in

Ahmedabad

SOLE READERS : Not reading any other Gujarati newspaper

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GUJARAT Divya Bhaskar

Top 6 Cities 2169

Urban 2793

Rural 927

State 3720

The Power of Divya Bhaskar

58% of Divya Bhaskar

Readers are from top

6 cities of Gujarat

75% of Divya Bhaskar

Readers are urban

Top 6 cities: Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Jamnagar

Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar

Readership Divya Bhaskar Gujarat Samachar Sandesh

Ahmedabad 1097 848 468

Surat 466 573 412

Vadodara 261 341 275

Rajkot 209 244 158

Jamnagar 47 112 49

Bhavnagar 89 140 21

Top 6 Cities 2169 2258 1383

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Divya Bhaskar Edge

Divya Bhaskar at par with it’s nearest competitor & has a 57% lead from it’s follower

Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar

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The Urban Hub Of Gujarat Ahmedabad, Vadordara, Surat & Rajkot (AVSR)

AVSR of Urban Gujarat Accounts for 61% of SEC AB

43% of this TG is in Ahmedabad

SEC A Pop SEC AB Pop

Total 15-24 25+ Total 15-24 25+

Gujarat Urban 100% 100% 100% 100% 100% 100%

AVSR of Urban Guj 72% 77% 72% 61% 64% 61%

Ahmedabad of AVSR 41% 41% 41% 43% 44% 42%

Source: IRS 2012 Q4, AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar

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The Urban Edge- AVSR Dominance

Readership Reader Distribution

Gujarat GujaratDivya Bhaskar Sandesh Divya Bhaskar Sandesh

Samachar Samachar

Gujarat 3,720 4,395 3,201 100% 100% 100%

Urban 2,793 3,279 2,057 75% 75% 64%

AVSR 2,033 2,006 1,313 55% 46% 41%

Ahmedabad 1,097 848 468 29% 19% 15%

Rural 927 1,115 1,144 25% 25% 36%

Divya Bhaskar leads in the AVSR, both in Market readership and reader profile contribution

Source: IRS 2012 Q4 , AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar

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Gujarat U+R 2964 80%

Gujarat Urban 2201 79%

Top 4 Cities 1603 79%

Top 6 Cities 1713 79%

Gujarat SEC AB 957 73%

Ahmedabad 877 80%

Sole Readers

Sole Readers

Source: IRS 2012 Q4 , AIR figs in 000’s Divya Bhaskar Includes Saurashtra Samachar

SOLE READERS : Not reading any other Gujarati newspaper

Divya Bhaskar delivers 30 Lac unique newspaper readers in Gujarat

• 1.97 CRORE READERS

• 13 STATES

• 66 EDITIONS

• 4 LANGUAGES

India’s Largest Newspaper Group

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Jammu

Himachal Pradesh

ChandigarhPunjab

Uttarakhand

Haryana

Delhi

Rajasthan

Gujarat Madhya PradeshJharkhand

Chhattisgarh

Maharashtra