Year : 2011-2012

Principles of Management

The SPB College Of Business Administration

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Topic: DIVYA BHASKAR

SUBMITTED BY :

Submitted to : Dr. Daisy Sheby Thekkanal

Sr. No. Name Roll. No.

1 Pranav Raval 141

2 Raj Sah 142

3 Govind Singh 155

4 Chintan Tank 165

5 Piyush Verma 181

6 Sudhir Yadav 182

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INDEXSr. No. Topic Slide No.

1 Introduction 4

2 Organizational Structure 5

3 Marketing Management 9

4 Production Management 16

5 Human Resource management 20

6 Financial management 27

7 Bibliography 30

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INTRODUCTION

Divya Bhaskar, our Gujarati daily, is the largest Gujarati language newspaper in terms of circulation (Source: ABC July -Dec 2010).

7 editions and 20 sub-editions in 2 states, 3.6 mn Readers, 1.05 mn Copies, Divya Bhaskar has a dedicated editorial team consisting of 273 members.

Divya Bhaskar was launched in June 2003 from Ahmedabad, where it was competing primarily against a publication that was, at the time, nearly 8 decades old.

Divya Bhaskar is a Guajarati daily newspaper by the Dainik Bhaskar group to cater needs to the Local people.

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ORGANIZATIONAL STRUCTURE

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Mr. Ramesh Chandra Agrawal(Chairman)

Mr. Sudhir Agrawal(Managing Director)

Mr. Girish Agrawal(Director)

Mr. Pawan Agrawal(Director)

Dr. Bharat Agrawal(Director)

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“DIVYA BHASKAR”A VISION COMPANY

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Divya Bhaskar is committed to being at the frontier of the media business embracing all new media and the technology necessary for category leadership.

The group aspires for the status of the country’s largest and powerful media house.

AMBITION & OBJECTIVE8

MARKETING DEPARTMENT

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Marketing department is just like blood for each and every organisation. In the News media, marketing plays an important role.

Marketing Management has four important P’s.

They are :

1) Product2) Price3) Place4) Promotion

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PRODUCTThe quality of the newspaper used is of good quality and the information given is to the best of their knowledge.

1) 8-color pages are used2) Magazines or supplements are given every week3) Good commission granted to ad agencies 4) Extra editions in the Sunday outlets.5) Good pictures and papers are used.

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PRICEDivya Bhaskar has priced its newspaper at a constant rate of 2 per paper on all days unlike other dailies which charge higher for the Sunday edition.

Days Divya Bhaskar(in Rs.)

Gujarat Samachar(in Rs.)

Sandesh(in Rs.)

Gujarat mitra(in Rs.)

Monday 2.00 3.00 3.00 2.50

Tuesday 2.00 2.00 2.00 2.00

Wednesday 2.00 2.00 2.00 2.00

Thursday 2.00 3.00 3.00 2.00

Friday 2.00 2.00 2.00 2.00

Saturday 2.00 3.00 3.00 2.00

Sunday 2.00 2.00 2.00 2.00

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PLACE“Divya Bhaskar” publishes and circulates its newspaper in the whole of South Gujarat.Circulation copies of “DIVYA BHASKAR” are approximately 3,25,000 a day.

Places where Divya Bhaskar is circulated are:1) Surat City2) Valsad3) Vapi4) Navsari5) Bilimora6) Pardi7) Atul8) Songadh9) Kosamba10) Vyara11) Olpad

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PROMOTIONPromotion is an important marketing management aspect and decides the future course of the organization.

Various activities are carried out to promote the renowned Daily.1) Sports events2) Music and Stage performances3) Fairs and festivals4) Social welfare5) Event Marketing6) Trade Shows and exhibition

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Also, advertisements are important aspects of marketing department.

In DIVYA BHASKAR, advertising gives ample amount of revenue to carry out its processes. It is through the advertisements that most of its revenue is generated.

Type of advertisement

1) Local adds2) Corporate Adds3) Local corporate Adds4) Central government Adds5) Satellite adds6) Government Corporation Adds

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PRODUCTION DEPARTMENT

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PLANT LOCATIONDivya Bhaskar press is located in the Udhna region of Surat City.

Factors affecting plant’s location1) Nearness to market2) Products supplied3) Supply of raw materials4) Transport facility5) Power facility

Seeing all the factors, UDHNA proves to be a perfect location for the setup of the plant in this area.

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MATERIAL HANDLINGIn DIVYA BHASKAR, different kinds and types of material handling equipments are used. Some are :

1) Conveyer Belt2) Reel Shaft3) Rubber Roller Trolley4) Ink container 5) Waste folding Machine6) Four Clip machine7) Rewinding Machine

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QUALITY CONTROL

Checking raw materials on daily Basis1) Cleaning of Cooling Plate with dry cloth2) Vibration quality which controls Quality due to Slippage3) Yarn path checking4) Speed checking of input feed roller.

Checking Machinery On Daily Basis5) Cleaning Machine Parts6) Oiling Machine parts

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HUMAN RESOURCEMANAGEMENT

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MEANING AND DEFINITION:

Human resource management is a management function that helps manages recruit select train and develops members for an organisation. HRM is concerned with the people’s dimension in organisation.

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RecruitmentIt is the process of searching for and obtaining application for job among whom the right people can be selected.

Divya Bhaskar is also consisting of 6 stages model for its recruitment process. They are:1) Pre- recruitment process2) Recruitment planning3) Strategy Development4) Searching5) Screening6) Evolution and Control

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SELECTIONA process of picking an individual with requisite qualifications and competence to full jobs in the organisation. It’s a process to differ people according to their abilities.

Divya Bhaskar’s steps for selecting employees are:

Preliminary Interview

Employment Interview

Reference & background

Checking

Selection decision Job Offer

Contract and Employment

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TRAINING AND DEVELOPMENT

Training and development are the life long assets of an organisation.Training consist of planned programs undertaken to improve employee knowledge, skills, attitudes and social behavior.

It is then with the help of the training provided that the employees excel their department and show whelming results.

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APPRAISALThe main purpose of appraisal is :1) To provide adequate feedback to each individual2) To help in improving on changing behavior towards some effective habits.3) It provides platform for future job assignments.

Following factors are taken in account before evaluating:4) Attendance5) Knowledge6) Sincerity7) Responsibility8) Communication Skills9) Transparency10) Obedience

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STAFF WELFARE

Welfare means the efforts that makes worm living for workmen. These welfare activities are essential part of employee’s welfare & that of Social Welfare.

Some welfare activities provided are:1) Medical facility2) Canteen Facility3) Rest Room4) Loan Facility

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FINANCIAL DEPARTMENT

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Particulars 2005-06 2006-07 2007-08 2008-09

Revenue 5330 6,754 8627 9610

Operating Profit (EBIDTA) 777 946 1829 1473

Interest 183 206 281 402

Depreciation & Amortization 85 120 220 290

Provision for Taxation 140 80 630 423

PAT from ordinary activities 370 541 698 358

Profit for the year (After Minority Interest) 370 542 751 476

Dividend (Including Tax) 2 2 99 99

Four Year Overview Indian GAAP

PROFIT & LOSS DATA (Rs. in Millions)

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BALANCE SHEETParticulars 2005-06 2006-07 2007-08 2008-09

Share Capital 21 21 1688 1688

Reserves &Surplus 1116 1655 510 889

Secured Loans 3399 3591 3228 5412

Unsecured Loans 182 186 208 219

Deferred Tax Liabilities 247 277 346 393

Minority Interest - 2 242 124

Total 4966 5733 6222 8724

Fixed Assets 1363 2764 3623 6471

Investments 701 0 68 238

Net Current Assets 2881 2958 2498 1799

Miscellaneous Expenditure 21 11 33 217

Total 4966 5733 6222 8724

(Rs. in Millions)

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BIBLIOGRAPHY Members of DIVYA BHASKAR GROUP

www.DainikBhaskarGroup.com

www.Wikipedia.com

www.DivyaBhaskar.co.in

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