division of enrollment management university of wisconsin-madison kauffman seminar february 29, 2008
TRANSCRIPT
Division of Enrollment Management
University of Wisconsin-Madison
Kauffman SeminarFebruary 29, 2008
What is enrollment management?
• Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)
• Integrating decision making and support services to realize campus ideals for a strong and efficient pipeline
Key divisional goals for 2008• Upgrade ISIS software v9.0• Launch a collaborative development effort to
improve access (fund-raising!)• Implement a relationship building website• Broaden outreach efforts with schools and colleges• Build an e-scholarship application • Develop an on-line Course Guide• Launch a curricular data “hub”• Collaborate with others on campus to implement an
enterprise imaging system
Challengesand how we’re responding
• Admissions (increasing applications, expectations and market demands)
• Defining “need”• Resources* to get the work done• Convincing people that we all need to work
differently (from transfer admissions to common scholarships and course information)
* time, people and money
Access and College Admissions:Who Gets In… and Why?
Office of Admissions
• Characteristics/Trends - Freshman Class
• Admission Criteria, Policies, and Tips
• Future Demographics
Plan for Today
Office of Admissions
• Academic Qualifications
• Non-Academic Qualifications
• Gender & Residency
• Race/Ethnicity
Characteristics & Trends
Office of Admissions
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Ap
plic
atio
ns
Appls Fresh Class
Freshman Applications and Enrollment
Office of Admissions
2007 Fresh Class
• Rank in Class 89.4%
• Acad. Grade Point Avg. 3.68
• ACT Composite 28.0
• SAT Total 1886
Office of Admissions
Freshman Class Averages
Office of Admissions
Academic Qualifications
8786
87
88
89 89
8989
8990
84
85
86
87
88
89
90
91C
las
s R
an
k
21
22
23
24
25
26
27
28
AC
T C
om
po
sit
e
Class Rank ACT Comp
Office of Admissions
Academic Qualifications
ACT Composite SAT Total
United States 21.2 1511
State of Wisconsin 22.3 1750
UW-Madison 28.0 1886
Accomplishments
• 70% worked a part-time job
• 63% earned a varsity letter
• 52% received a leadership award
• 22% performed in a professional music group
• 22% won a community service award
Office of Admissions
Gender
Office of Admissions
Gender
% Women
50%
52%
54%
56%
58%
60%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Office of Admissions
Residency
0
1,000
2,000
3,000
4,000
5,000
6,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Wisc Non-Res Minn
Office of Admissions
Wisconsin Resident Access
5.00%
5.25%
5.50%
5.75%
6.00%
6.25%
6.50%
1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007
Freshman Class Year
% o
f W
I H
igh
Sch
oo
l G
rad
uat
es E
nro
llin
g
as F
resh
men
at
UW
-Mad
iso
n
• Madison Memorial 68• Arrowhead 61• Middleton 53• New Trier (IL) 47• Madison West 46• Brookfield Central 46• Shorewood 45• Verona Area 43• Homestead 43• Nicolet (Glendale) 41
Office of Admissions
Feeder High Schools
• Dane 508
• Waukesha 459
• Milwaukee 440
• Cook (IL) 282
• Hennepin (MN) 253
• Brown 171
• Dakota (MN) 143
• Outagamie 135
• Lake (IL) 127
• Ozaukee 110
Office of Admissions
Feeder Counties
• Wisconsin 3,508
• Minnesota 721
• Illinois 587
• New York 211
• California 132
• New Jersey 90
• Massachusetts 59
• Maryland 44
• Pennsylvania 43
• Michigan 39
Office of Admissions
Feeder States
• Korea, Republic of 126
• China 85
• Taiwan, Republic of China 25
• Hong Kong 22
• Singapore 13
• India 12
• Malaysia 12
• Canada 10
• Indonesia 7
• Kuwait 6
Office of Admissions
International StudentsHome Countries
Office of Admissions
Feeder Schools- Transfers
Non-UW System InstitutionsMadison Area Technical College 267Univ. of Minnesota – Twin Cities 62Marquette University 23Edgewood College 18
UW System InstitutionsUW Milwaukee 148UW Eau Claire 74UW La Crosse 71UW Whitewater 53
Office of Admissions
Ethnic and Racial Diversity
0
100
200
300
400
500
600
700
800
900
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Afr Amer Latino Nat Amer Asian
Office of Admissions
Admission Criteria, Policies, and Tips
Admissions Procedures
• Rolling admission - apply early
• Most applicants are admitted
• Holistic review
• Apply electronically
Office of Admissions
• Curriculum (honors, AP, trend)
• Rank in class and grades
• Test scores
• Personal statement and recommendations
• Other factors
Office of Admissions
Guidelines for Admission
• Special characteristics
• Extracurricular activities
• Significant UW ties
Office of Admissions
Other Factors
Preparing for College - Tips
• Attend a great high school
• Take the best courses
• Do well (all A’s)
• Write well
• Meaningful work and volunteer
• Pre-college summer programs
Office of Admissions
Office of Admissions
Future Demographics
Office of Admissions
U.S. High School Graduates
0
350,000
700,000
1,050,000
1,400,000
1,750,000
2,100,000
2,450,000
2,800,000
3,150,000
3,500,000
94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
White Black Asian Hispanic American Indian Non-Public
Office of Admissions
Wisconsin High School Graduates
0
14,400
28,800
43,200
57,600
72,000
93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
White Black Asian Hispanic Hispanic American Indian Non-Public
Student Financial Services Our Mission...
• To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner
• To inform and educate students and their families about financial options
• To continually improve our services so students may take the best advantage of their educational opportunities
OSFS SERVES ENTIRE UW-MADISON STUDENT BODY
• Applicantsundergrad, grad and professional
• Continuing studentsundergrad, grad and professional
• Borrowers in RepaymentPerkins and institutional loans
• EmployersFederal Student Work Study ProgramStudent Job Center for other employment opportunities
AID AWARDED IN 2006-07
• $285,633,441 to
22,546 recipients
17,091 undergraduates
5455 grads/professional
WHAT IS FINANCIAL AID?
• Grants, Scholarships, Loans and Work
• Financial resources to assist students with educational expenses
• An access tool
NEED BASED AID
Need based aid requires a “needs” test for eligibility– WHEG, Federal Pell Grant, Federal Perkins Loan,
Federal Work Study– Generally uses Federal (Congressional) Methodology
for determining aid eligibility
MERIT BASED AID
Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need
Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships
NEED/MERIT BASED HYBRID
• Some scholarships have a need component – Gates Millennium Scholarship– Some National Merit Scholarships– Lawton Grant
- Misc. service club scholarships
WHAT IS FINANCIAL NEED?• Cost of Attendance
– EFC= Need
• UW-Madison example (cost of education for 2007-08, resident)
• $18,188• - 2,500 EFC
=$15,688 Need
UNMET FINANCIAL NEED
• That portion of demonstrated financial need that is not filled with financial aid
• Amount of unmet need is increasing every year
University of Wisconsin-MadisonTypes of Aid 2006-07
59%26%
10%4% 1%
OtherWork StudyGrants
ScholarshipsLoans
Loans - 169, 445, 744
Scholarships - 73, 657, 133
Grants - 29, 593, 332
Work Study - 11, 250, 072Student Financial Services
November, 2007
University of Wisconsin-MadisonSources of Undergraduate Aid 2006-07
61%19%
7%
13%
FederalInstitutional
State
Other
Student Financial Services
November, 2007
Federal - 100, 451, 799
I nst itut ional - 31, 042, 693
State - 10, 996, 122
Other - 20, 629, 613
University of Wisconsin-MadisonTypes of Undergraduate Aid 2006-07
56%
21%
17%
5% 1%
Loans
Scholarships
Grants
Work Study Other
Student Financial Services
November, 2007
Loans - 90, 682, 674
Scholarships - 34, 857, 303
Grants - 27, 494, 773
Work Study - 8, 784, 271
Other - 1, 301, 206
Undergraduate Scholarships 2005-06
Chancel lor 's Offi ce
$3,715,514
12% Athletic
$5,892,079
19%Federal
$1,357,752
4%
UW Alumni Clubs
$515,039
2%
State
$4,463,465
14%
Student Financial Services Administered
$4,068,131
13% Depar tmental
$4,204,313
13%
Pr ivate/ External
$7,413,563
23%
Total = $31,629,859Prepared by J ohn Dreger -- OSFS 11.06.06
Current Challenges in Financial Aid
• Reauthorization of HEA• Funding issues—federal and state• Declining buying power of grants• Congressional scrutiny--ethics• Student debt load• Complexity of system• Constant changing of regulations and rules• Increase in alternative loan borrowing
Federal Financial Aid: Increasing Grant/Loan Imbalance
Source: College Board
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%71
73
75
77
79
81
83
85
87
89
91
93
95
97
99
01
03
05
Academic Year
% F
ed
eral F
inan
cia
l A
id D
ollars
Grants/WorkStudy
Loans
Financial Aid issues at UW-Madison
Insufficient grant funds
Less socio-economically diverse student body
Perceived lack of access by Wisconsin residents
Reductions in federal campus based aid
Limited operational resources
The mission of theOffice of the Registrar is to:
• Support and enhance the Wisconsin Experience*
• Link students, faculty and staff with information and services
• Ensure the integrity of curricular and student records
Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.
Wisconsin Experience
“We expect that what we do matters, and together we can solve any problems.”
www.provost.wisc.edu/content/NewWiscoExp.pdf
Office of the Registrar Some challenges…
• Establishing our role on campus• Resources to support campus (and System)
expectations and ideals – Co-curricular record, differential tuition, course management
systems, curricular changes, early intervention, classroom space
– Legislature, private vendors, social technologies– Requests for data – providing information
• Privacy, Security and building Trust relationships• Defining “student record”• Identity Management
The Course Guide projectDo you remember?
The Course Guide: A new way to access UW-Madison course information
Official, formal and informal content
www.registrar.wisc.edu