division of enrollment management

Division of Enrollment Management


University of Wisconsin-Madison

Kauffman SeminarFebruary 27, 2009


The Division of Enrollment Management

• Office of Admissions (new breadth, new director)– Visitor and Information Programs– Parent Program

• Office of Student Financial Aid (new name)• Office of the Registrar• Integrated Student Information Services (ISIS)

(added an “s”)


What is enrollment management?

• Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)

• Collaborating with our campus partners to ensure student success


Key divisional priorities for 2009

• Increase access for low and middle income students (recruitment and need-based aid)

• Implement a relationship building website• Implement a Common Scholarship Application • Launch an on-line Course Guide• Collaborate with others on campus to implement

an enterprise imaging system• Broaden outreach efforts


Challenges (and how we’re responding)

• Admissions and access (public perceptions, need-based aid, campus expectations)

• Clarifying what enrollment management means on a decentralized campus

• Managing increased expectations for services (or responding to creative forces beyond our control)

• The economy– Finding resources to get the work done

• Convincing people that we all need to work differently (from transfer admissions to common scholarships and course information)


Visitor & Information Programs (VIP) mission

To provide accurate and timely information pertaining to the University of Wisconsin-Madison and surrounding community for students, faculty, staff, departments, prospective students, parents, alumni and visitors. Position and promote UW-Madison as an educational visitor destination.


VIP Programs and Services

• Information and Referral• Campus Visits• Campus Area Housing Listing Service• Campus and Community Publications• Outreach Programs• Parent Program

Last fiscal year, VIP assisted with nearly 2.1 million inquiries (phone, walk-in, e-mail, visits, Web site visits)


Campus Visit Program

• Prospective Student tours– 19,000 visitors (326 tours given)

• Walk in tours– 8,097 visitors (329 tours given)

• Customized Educational Visits/Field trips– 19,391 visitors (470 tours given)

Note: Data from fiscal year 2007-08


Access and College Admissions:Who Gets In… and Why?



• Why UW-Madison

• Characteristics/Trends - Freshman Class

• Admission Criteria, Policies

• Future Demographics

Plan for Today


Excellence

• 7th among public US universities (35th of all US - of 3,400) (US News & World Report, 2008)

• #17 of world’s best universities in 2008(Shanghai Jiao Tong University, August 2008)

• Produce most CEOs of Fortune 500 (tied w/ Harvard last year) (Wall Street Journal)

• #2 producer of Peace Corps volunteers

• Hottest Big State School (Kaplan/Newsweek)


Excellence (continued)

• 14th best value in public higher education(Kiplinger’s, 2008)

• Best game-day atmosphere(Sports Illustrated on Campus)

• 70 of our programs are ranked in the top 10(Fiske Guide to Colleges)

• Student body – 60% in top 10% of HS class


1. Harvard America

2. Stanford America

3. UC-Berkeley America

4. Univ. of Cambridge Britain

5. MIT America

6. Calif. Inst. of Tech. America

7. Columbia America

8. Princeton America

9. Univ. of Chicago America

10. Univ. of Oxford Britain

11. Yale America

12. Cornell America

13. UCLA America

14. UC-San Diego America

15. Univ. of Penn. America

16. Univ. of Washington America

17. UW-Madison America

18. UC-San Francisco America

19. Tokyo Univ. Japan

20. Johns Hopkins America

World’s Best Universities

(Shanghai Jiao Tong University, August 2008)


1. Ohio State University (Columbus campus) 53,715

2. Arizona State University (Tempe campus) 52,734

3. University of Florida 51,413

4. University of Minnesota (Twin Cities campus) 51,141

5. University of Central Florida 50,254

6. University of Texas at Austin 50,006

7. Texas A&M University (College Station campus) 48,029

8. Michigan State University 46,648

9. University of South Florida 46,174

10. Pennsylvania State U (University Park campus) 44,406

11. University of Washington 42,113

12. University of Wisconsin at Madison 42,041

Largest U.S. Universities (2008)


What’s Unique?

• Wisconsin is the perfect blend of Academic Excellence and Personal Joy

• Excellent Value


• Numbers

• Academic Qualifications

• Non-Academic Qualifications

Characteristics & Trends


2008 Fall Freshman Class

• Applicants 25,478

• Admits 13,438 (53%)

• Enrolling 5,774 (43%)

• Applied Electronically 23,800 (93%)

• 1st Generation 1,170 (20%)


Freshman Applications and Enrollment

0

4,000

8,000

12,000

16,000

20,000

24,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Appls Fresh Class


Residency

0

1,000

2,000

3,000

4,000

5,000

6,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Wisc Non-Res Minn


Gender

% Women

50%

52%

54%

56%

58%

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008


Ethnic and Racial Diversity

0

100

200

300

400

500

600

700

800

900

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Afr Amer Latino Nat Amer Asian


2008 Fresh Class

• Rank in Class 88.8%

• Acad. Grade Point Avg. 3.69

• ACT Composite 28.1

• SAT Total 1897

Freshman Class Averages


Academic Qualifications

8687

88

89 89

8989

89 8989

85

86

87

88

89

90

91

92C

las

s R

an

k

22

23

24

25

26

27

28

29

AC

T C

om

po

sit

e

Class Rank ACT Comp


Academic Qualifications

ACT Composite SAT Total

United States 21.1 1511

State of Wisconsin 22.3 1768

UW-Madison 28.1 1897


Accomplishments

• 70% worked a part-time job

• 66% earned a varsity letter

• 56% received a leadership award

• 50% performed in a school music group

• 32% worked as a volunteer aid


• Madison West 77• Madison Memorial 77• Arrowhead 61• Middleton 59• Wayzata (MN) 58• Nicolet (Glendale) 53• Homestead 52• La Follette 43• Edina (MN) 42• Brookfield East 42

Feeder High Schools


• Dane 544

• Milwaukee 474

• Waukesha 446

• Hennepin (MN) 333

• Cook (IL) 231

• Brown 191

• Outagamie 154

• Dakota (MN) 135

• Lake (IL) 127

• Ozaukee 123

Feeder Counties


• Wisconsin 3,508

• Minnesota 721

• Illinois 587

• New York 211

• California 132

• New Jersey 90

• Massachusetts 59

• Maryland 44

• Pennsylvania 43

• Michigan 39

Feeder States


Feeder Schools- Transfers

Non-UW System Institutions

Madison Area Technical College 240

Univ. of Minnesota – Twin Cities 59

Edgewood College 21

University of Iowa 21

UW System Institutions

UW Milwaukee 171

UW La Crosse 77

UW Eau Claire 63

UW Whitewater

Total Credits Transferred 83,238 (average = 50)

41


Admission Criteria & Policies


Admissions Procedures

• Rolling admission - apply early

• More than half of all applicants are admitted

• Holistic review

• Apply electronically


Important Dates

Application Deadline

Decision Made By

Early Notification Period November 15 January 15

Regular Notification Period February 1 March 15

• Sept. 15 - Seniors submit applications

• May 1st - enrollment deposit due


• Curriculum (honors, AP, trend)

• Rank in class and grades

• Test scores

• Personal statement and recommendations

• Other factors

Guidelines for Admission


Best Courses (top down)

• International Baccalaureate

• Advanced Placement

• College prep

• General (e.g., Business)

• Non-academic


• Special characteristics

• Extracurricular activities

• Significant UW ties

Other Factors


Future Demographics


U.S. High School Graduates

0

350,000

700,000

1,050,000

1,400,000

1,750,000

2,100,000

2,450,000

2,800,000

3,150,000

3,500,000

94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

White Black Asian Hispanic American Indian Non-Public


Wisconsin High School Graduates

0

14,400

28,800

43,200

57,600

72,000

93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

White Black Asian Hispanic Hispanic American Indian Non-Public


Minnesota High School Graduates

0

14,000

28,000

42,000

56,000

70,000

91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18



Illinois High School Graduates

0

30,000

60,000

90,000

120,000

150,000

91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18



California High School Graduates (the future?)

0

90,000

180,000

270,000

360,000

450,000

92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18



Student Financial Aid our mission

• To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner

• To inform and educate students and their families about financial options

• To continually improve our services so students may take the best advantage of their educational opportunities


OSFA Serves the entire student body

• Applicantsundergrad, grad and professional

• Continuing studentsundergrad, grad and professional

• Borrowers in RepaymentPerkins and institutional loans

• EmployersFederal Student Work Study ProgramStudent Job Center for other employment opportunities


AdvocateFor

Students

Good StewardOf

Funds


WHAT IS FINANCIAL AID?

• Grants, Scholarships, Loans and Work

• Financial resources to assist students with educational expenses

• An access tool


NEED BASED AID

Need based aid requires a “needs” test for eligibility– WHEG, Federal Pell Grant, Federal Perkins

Loan, Federal Work Study– Generally uses Federal (Congressional)

Methodology for determining aid eligibility


MERIT BASED AID

Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need

Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships


NEED/MERIT BASED HYBRID

Some scholarships have a need component – Gates Millennium Scholarship– Some National Merit Scholarships– Lawton Grant- Misc. service club scholarships- FFWS


Process Driver for Aid

• Congress through the U.S. Dept of Education

• Connected to Higher Education Act of 1965 and subsequent reauthorizations

• Backbone of Aid Process nation-wide

• Process and eligibility Formula, data base matches, deadlines


What is financial need?

Cost of Attendance – EFC= Need

UW-Madison example (cost of education for 2009-10, resident)

$19,990 -2,500 EFC= $17,490 Need


Unmet Financial Need

• That portion of demonstrated financial need that is not filled with financial aid

• Amount of unmet need is increasing every year


Aid Awarded in 2008-09 (so far)

$304,470,255.06 Total Aid

• 22,890 Recipients• 17,701 Undergraduates• 5,017 Grad/Prof• 195 Other (Special and Non-Standard)


University of Wisconsin-MadisonTypes of Aid 2007-08

59%25%

11%4% 1%

Other

Loans

Work Study

Grants

Scholarships

Loans - $174,373,340Scholarships - $74,987,407

Grants - $32,640,275Work Study - $10,403,157

Other - $1,808,883Total - $294,213,063

Office of Student Financial AidFebruary, 2009


University of Wisconsin-MadisonTypes of Undergraduate Aid 2007-08

53%

23%

18%

5% 1%

OtherWork Study

Grants

Scholarships

Loans

Loans - $93,413,364Shcolarships - $38,894,732

Grants - $30,615,190Work Study - $8,577,836

Other - $1,315,217Total - $172,816,340



University of Wisconsin-MadisonSources of Undergraduate Aid 2007-08

59%20%

7%

14%

Other

State

Institutional Federal

Federal - $102,163,195Institutional - $34,568,694

State - $12,436,532Other - $23,647,920Total - $172,816,340



University of Wisconsin-Madison 2007-08Undergraduate Scholarships by Source

21%

10%

4%1%

13%18%

12%

21%

Athletic Private/External

Departmental

OSFA Administered State of WI

UW Alumni Clubs

Federal

Chancellor's Office


Athletic - $8,165,140Private/External - $8,048,082

OSFA Administered - $6,866,835State of WI - $5,057,646

Departmental - $4,510,221Chancellor's Office - $3,991,689

Federal - $1,449,692UW Alumni Clubs - $576,177

Total - $38,665,482

2008-09 Financial Aid Awards for Resident Undergraduates at UW-Madison

EFC $2,500

EFC $8,000

Pell Grant $4,281

Pell Grant $2,281

Vilas Grant $400 Vilas Grant $400

WHEG $2,730WHEG $1,730

SEOG $1,000

Work Study $2,400

Work Study $2,400

Work Study $2,400

Perkins Loan, $2,200



Subsidized Stafford Loan$3,500



EFC $500

Vilas Grant $400

SEOG $600

Unsubsidized Stafford Loan$2,000



Unmet Need $17 Unmet Need $1,417 Unmet Need $528

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

$18,000

$20,000

EFC = $500 EFC = $2,500 EFC = $8,000

EFC = $500 EFC = $2,500 EFC = $8,000

EFC = $500 EFC = $2,500 EFC = $8,000

EFC = $500 EFC = $2,500 EFC = $8,000

Prepared by John Dreger -- Office of Student Financial Services 01.15.09


Current National Challenges in Financial Aid

• Implementation of Reauthorized HEOA• Funding issues—federal and state• Declining buying power of grants• Congressional scrutiny—ethics &

accountability• Student debt load• Complexity of system• Constant changing of regulations and

rules• Alternative loan borrowing


Federal Financial Aid: Increasing Grant/Loan Imbalance

Source: College Board

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

80%71

73

75

77

79

81

83

85

87

89

91

93

95

97

99

01

03

05

Academic Year

% F

ed

eral F

inan

cia

l A

id D

ollars

Grants/WorkStudy

Loans


% of Total Seniors at UW-Madison Graduating with Debt

40.0%

41.0%

42.0%

43.0%

44.0%

45.0%

46.0%

47.0%

48.0%

49.0%

50.0%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008Prepared by John Dreger OSFA

02.13.09


DEBT DISTRIBUTION FOR SENIORS

Distribution of Total Student Loan Debt for Graduating Seniors at UW-Madison for 2007-08

139

6379

113

187

315

417

522513

438

257

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

Total $ Borrowed in Student Loan Debt

% o

f G

rad

ua

tin

g S

tud

en

ts §

§ 51.1% (3,183) of Graduating Seniors Graduate with $0 in Student Loan Debt


Alternative Student Loans 2008-09UW-Madison (as of 11/20/2008)

806 218 258

0

100

200

300

400

500

600

700

800

900

Resident Minnesota Non-Resident

Borrower Residency Status


Alternative Loans in 2008-09by residency (as of 11/20/2008)

Alt-Only Residency Status

67%6%

27%

Resident

Minnesota

Non-Resident


Average Alternative Loan in 2008-09 as of 11/23/2008

• Resident: $8,060• Minnesota: $8,057• Non-resident: $15,840


Student Debt

• Bachelor Degree Average debt for graduating seniors in 2008: $20,747

• UW-Madison FFEL Default Rate: 0.3% • National FFEL Default Rate: 5.2%• UW-Madison Federal Perkins Loan Default

Rate: 1.44% • National Federal Perkins Loan Default Rate:

7.8%


UW-Madison …some general issues

• Insufficient grant funds• Less socio-economically diverse student body• Perceived lack of access by Wisconsin residents• Reductions in federal campus based aid• Limited operational resources


2009-2010 UW-Madison Challenges

• Less Perkins loan to award• Increased demand for aid anticipated• Reductions in Trust and gift aid• New Department of Education--?• Fewer jobs available for student workers


Reasons for Optimism

• Great People Campaign-Foundation• Governor’s Budget proposals• Federal Stimulus Bill• Fund for Wisconsin Scholars• Wisconsin Covenant• Chancellor’s focus on access


The mission of theOffice of the Registrar is to:

• Ensure the integrity of curricular and student records

• Link students, faculty and staff with information and services

• Support and enhance the Wisconsin Experience


Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.


Wisconsin Experience

“…the idea that, together, we create and apply learning inside and outside the classroom to make the world a better place.”


Office of the Registrar some challenges…

• Budget and resources to support campus (and System) expectations and ideals

• Privacy, security and building trust relationships• Keeping up with student expectations• Keeping informed about new initiatives that

impact our work (e.g., moodle, room scheduling, imaging, etc)

• Identity Management


2009 Priorities

• The Course Guide: A new way to access UW-Madison course informationProvides a trustworthy spectrum of course information, displayed in a consistent format and accessible from MyUWwww.registrar.wisc.edu/courseguide/

• Class Roster Information Services (and Curricular Hub)

• Review role in supporting advisers on campus(adviser listening sessions in March)

• Complying with new HEOA (e.g., FERPA and textbooks)


What’s next for all of us?

Aligning our priorities with the campus strategic framework:– Improving access by significantly increasing

need-based financial aid

– Building vibrant and mutually beneficial relationships with government officials, and community and state business leaders

– Recruiting and retaining underrepresented students

division of enrollment management

Documents