distance learning experience: ui design that works in thailand and asean economics community (aec)
DESCRIPTION
Presentation from an invited speaker in a Webinar arranged by Institution of Informatization of Education - Moscow State Humanitarian University: Theme: "Features of the interaction of the teacher and student in distance learning" (PRESENTATION FILE) Topic: "Distance Learning Experience: UI Design that works in Thailand and ASEAN Economics Community (AEC)" By: Asst. Prof. Dr. Jintavee Khlaisang More info: http://ininfo.mggu-sh.ru/news/221-features-of-the-interaction-of-the-teacher-and-student-in-distance-learning-2013TRANSCRIPT
Distance Learning Experience: UI Design that works in Thailand and ASEAN Economics Community (AEC)
Opportunity and New Challenge Jintavee Khlaisang, Ed.D.
Assistant Professor, Department of Educational Technology and Communications, Chulalongkorn University, Bangkok, Thailand
Thailand Cyber University Project, Bangkok, Thailand
ASEAN • Association of Southeast Asian Nations
• The 'ASEAN way’ : Unity in Diversity through the ASEAN Way of Life
• Diversity towards Strengthening
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Three regional cooperation or “three pillars”, including
• ASEAN Economic Community : AEC
• ASEAN Security Community : ASC • ASEAN Socio-Cultural Community :
ASCC
ASEAN Community
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So what would you think of when
we mention about CULTURE?
What about ASEAN Culture?
Distance Learning Experience: UI Design that works in Thailand and ASEAN Economics Community (AEC)
Opportunity and New Challenge
• Introduction
• SIMILARITY as an OPPORTUNITY!
• DIFFERENCE as a CHALLENGE!!
• Proposed of UI Design for AEC
• Summary
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INTRODUCTION The viewpoints shared in this presentation were based on the two research studies titled :
• “Proposed Models of Appropriate Website and Courseware for E-Learning In Higher Education: Research Based Design Models”
• “Analysis of the Cultural Factors Affecting the Proper Design of Website & Electronic Courseware for e-Learning in ASEAN”
which were conducted by the author of this paper in 2010 and 2012 respectively.
Also, the two research studies were funded by Thailand University Project, Office of Higher Education Commission, Ministry of Education.
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SIMILARITY as an OPPORTUNITY!
1. We all (AEC) extensively use of social media.
2. The User interface (UI) Design customized to the same group of learners with similar characteristic of 21st century learners.
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OPPORTUNITY: Extensive use of various types of social media
Commonly presented in two types:
1. Social web application.
2. Social interactive streaming video.
Figure 1: Example of Chulalongkorn University homepage that incorporate
various types of social media
Figure 2: Example of Multimedia University homepage that using various types of social media
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OPPORTUNITY: Extensive use of various types of social media
Figure 4: Sharing photos via Pinterest created by Duke University
(https://pinterest.com/dukeuniversity)
Commonly presented in two types:
1. Social web application.
2. Social interactive streaming video.
Figure 3: Social media on Cambridge University homepage (http://www.cam.ac.uk)
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OPPORTUNITY: Same target group (21st century learners)
• From digital generation and had high networking skills
• The characteristics of this group of learners : – like technology, Internet,
communication and interaction,
– like to do several tasks at the same time
– were creative and good at information searching.
• Such changing has prompted instructors to change their teaching methods. 19/02/56
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Economics Community (AEC) 10
OPPORTUNITY: Same target group (21st century learners)
• From digital generation and had high networking skills
• The characteristics of this group of learners : – like technology, Internet,
communication and interaction,
– like to do several tasks at the same time
– were creative and good at information searching.
• Such changing has prompted instructors to change their teaching methods.
When I asked you to read a book, I didn’t mean
FACEBOOK!!! 19/02/56 Distance Learning Experience: UI Design
that works in Thailand and ASEAN Economics Community (AEC)
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OPPORTUNITY: Same target group (21st century learners)
• From digital generation and had high networking skills
• The characteristics of this group of learners : – like technology, Internet,
communication and interaction,
– like to do several tasks at the same time
– were creative and good at information searching.
• Such changing has prompted instructors to change their teaching methods.
Good job! Must improve speed of text messaging
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OPPORTUNITY: Same target group (21st century learners)
• From digital generation and had high networking skills
• The characteristics of this group of learners : – like technology, Internet,
communication and interaction,
– like to do several tasks at the same time
– were creative and good at information searching.
• Such changing has prompted instructors to change their teaching methods.
There are not any icons to click!!!
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OPPORTUNITY: Same target group (21st century learners)
• From digital generation and had high networking skills
• The characteristics of this group of learners : – like technology, Internet,
communication and interaction,
– like to do several tasks at the same time
– were creative and good at information searching.
• Such changing has prompted instructors to change their teaching methods.
You forgot to load my apps!
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• 21st century skills for Learning (Schrumand Levin, 2009) consisting of 4 outcomes:
– Core Subjects
– Life and Career Skills
– Learning and Innovation Skills
– Information, Media and Technology Skills
OPPORTUNITY: Same target group (21st century learners)
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Forthcoming OPPORTUNITY: commonly promise towards the Open Education
Figure 5: International Creative Common on http://creativecommons.org
Figure 6: Thailand’s Creative Common on http://creativecommons.org/licenses/by/3.0/th
Figure 7: 2012 Paris OER Declaration by UNESCO (http://www.unescobkk.org) and was translated into
Thai Language by Office of Online Education, Sripatum University, Thailand
Concept of public knowledge which users were allowed to use
contents and, sometimes, adapted contents to their own context. 19/02/56
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Forthcoming OPPORTUNITY: commonly promise towards the Open Education
Figure 8: MIT OpenCourseware (http://ocw.mit.edu/index.htm)
Figure 9: Creative Common License of MIT
OpenCourseware, meaning anyone can create a new version of this work and you mist license
the new work under a Non-Commercial Share Alike license
Figure 10: MERLOT Open Educational Resource: OER (http://www.merlot.org)
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SIMILARITY as an OPPORTUNITY!
1. UI is extensively used of various types of social media
2. The UI customized to the same group of learners with similar characteristic of 21st century learners
3. The contents share the commonly promise towards the concept of open education (Forthcoming)
• Diversity and difference in culture in ASEAN learning community cannot be ignored.
• The different features focusing particularly on the influenced cultural factors : (1) Ethnicity & local wisdoms, (2) Aesthetics & Art, and (3) languages
DIFFERENCE as a CHALLENGE!!
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The proper design model of website should include the following 9 cultural factors which comprised of 6 direct factors
and 3 indirect factors totaled of 56 variables.
Detail is provided in the 10 pages article (attached PDF)
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Proposed of UI for
ASEAN Open Education
• DF 1 = Ethnicity and local wisdoms (direct factor) 8 variables
• DF 2 = Aesthetics and Art (direct factor) 3 variables
• DF 3 = Language (direct factor) 1 variables
• DF 4 = Religion (direct factor) 4 variables
• DF 5 = Politics direct factor) 2 variables
• DF 6 = Law (direct factor) 3 variables
• IF 1 = Screen and multimedia design (indirect factor) 23 variables
• IF 2 = Content design (indirect factor) 3 variables
• IF 3 = Characteristics of new media (indirect factor) 9 variables Figure 11: Proper design of UI for e-Learning in
ASEAN and the cultural factors affecting the design of UI
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Proposed of UI for
ASEAN Open Education
Figure 11: Proper design of UI for e-Learning in ASEAN and the cultural factors affecting
the design of UI
• DF 1 = Ethnicity and local wisdoms • DF 2 = Aesthetics and Art • DF 5 = Politics
Emphasize should be on multi-cultural
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Proposed of UI for
ASEAN Open Education • DF 1 = Ethnicity and local wisdoms • DF 2 = Aesthetics and Art • DF 3 = Language • DF 4 = Religion • DF 5 = Politics • DF 6 = Law
• IF 1 = Screen and multimedia design • IF 2 = Content design • IF 3 = Characteristics of new media
Social Network & Semantic web technology • Community Influencer • Semantic Technology • Location
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Proposed of UI for
ASEAN Open Education • DF 1 = Ethnicity and local wisdoms • DF 2 = Aesthetics and Art • DF 3 = Language • DF 4 = Religion • DF 5 = Politics • DF 6 = Law
• IF 1 = Screen and multimedia design • IF 2 = Content design • IF 3 = Characteristics of new media
Personalized Learning Environment
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SUMMARY : Proposed of UI for ASEAN Open Education
• ASEAN UI with the compliment of social media and web 3.0
technologies, i.e. ASEAN wiki, ASEAN
virtual lab, and ASEAN virtual learning environment
• Motivation and collaboration in this UI through activity-based learning with meaningful cultural contents reflecting ASEAN identity.
• Various types of e-Learning tools towards policy making, the frameworks, and the contents, i.e. Portal Web for ASEAN OCW, ASEAN OER.
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Distance Learning Experience: UI Design that works in Thailand and ASEAN Economics Community (AEC)
Opportunity and New Challenge Jintavee Khlaisang, Ed.D.
Assistant Professor, Department of Educational Technology and Communications, Chulalongkorn University, Bangkok, Thailand
Thailand Cyber University Project, Bangkok, Thailand