disney final presentation
DESCRIPTION
Final presentation project for Disney for ADV 420TRANSCRIPT
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Erin Betman
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Company Background
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The Problem
Disney is
huge!
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Target Audience
Young married couples
expecting their first child
See Disney as family
friendly and trendy
Live in the United States, Canada and
Eastern Europe
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The big idea
• Children who grow up as Disney fans, tend to stay Disney fans
• They then pass Disney to their children, and so on
• You never outgrow Disney
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Campaign
• Create social media groups and email lists for new parents to share information about their babies and Disney products
• Opt-in advertising• Mickey’s Moms and
Donald’s Dads
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Tools and Tactics
• Facebook• Twitter• Email• Instagram• Tumblr• Pinterest• YouTube• Don’t want it to seem
like advertising
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Key Performance Indicators
• Facebook Analytics• Amount of New
Followers/Subscribers• Sales of Children’s
Merchandise
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Marketing Goals
• Gain 500,000 subscribers to voluntary email lists in the first year
• Gain 750,000 members into new parent Facebook pages in the first year
• Increase sales of baby products by 25% in the first two years
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budget