discovery phase revew
TRANSCRIPT
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
Company
PORTABLE OUTDOOR LIGHTING
Business + Product DesignDiscovery Phase Review
Anthony Chang Benjamin Walsh
Rene Woo-Ram Lee
OBSERVATIONS + OPPORTUNITIES
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
OVERVIEW
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
OVERVIEW
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SPORTS OUTDOORS TECHNOLOGY
ANTHONY BEN RENE
WHAT WE CARE ABOUT
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO ARE WE ?
OVERVIEW
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
ERGONOMICS
VERSATILITY
+
-
+
ERGONOMIC+VERSATILE
-
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
PORTABILITY
BATTERY LIFE
+
-
+
-
PORTABILE+LONG LASTING
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SUSTAINABILITY
RELIABILITY
SUSTAINBLE+RELIABLE
+
-
+
-
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
OVERVIEW
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
SURVEY FINDINGS
Outdoor Lighting Need
77% Have need
Half of those peopledidn’t have lighting
device with them.
33% Have no need
Popular Lighting Products
1. Flashlight
2. Bicycle Light
3. Lanterns.
Indoor Lighting Usage
80% of our users have used their outdoor / portable lighting equip-
ments in indoor environment.
Most of these uses are for emer-gency use in case of black out or
burned out lamps.
80%
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CUSTOMERS
Needs exist in:
having it when needed
freeing up your hands
emergency outdoor use
emergency indoor use
alternative power source
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHO IS OUR CUSTOMER ?
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
OVERVIEW
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CLEVER LITTLE BAG / PUMA
RECLAIM / SAMSUNG
TRASH TALK / NIKE
98 PEN / DBA
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
98 PEN / DBA SYSTEMIC APPROACH TO SUSTAINABILITY.
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CUSTOMERS
Needs exist in:
having it when needed
freeing up your hands
emergency outdoor use
emergency indoor use
alternative power source
CONTEXT
Best Env. Practices:
systemic approach
lifecycle consideration
recyclable / recycled
clean energy
end of life consideration
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO IS OUR CUSTOMER ?
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
OVERVIEW
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
CUSTOMERS
Needs exist in:
having it when needed
freeing up your hands
emergency outdoor use
emergency indoor use
alternative power source
CONTEXT
Best Env. Practices:
systemic approach
lifecycle consideration
recyclable / recycled
clean energy
end of life consideration
COMPETITION
Opportunities exist in:
Ergonomics + Versatility
Portability + Battery Life
Sustainability + Reliability
TAKE AWAYS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
PERSONAS
JOSH
21 Years OldCollege Student
Biker
Moderate User
BRAD
28 Years OldYoung Professional
Camper
Power User
STUART
35 Years OldDog Walker
Dog Walker
Casual User
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years OldCollege Student
Biker
Moderate User
PERSONAS
BRAD
28 Years OldYoung Professional
Camper
Power User
STUART
35 Years OldDog Walker
Dog Walker
Casual User
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years OldCollege Student
Biker
Moderate User
BRAD
28 Years OldYoung Professional
Camper
Power User
STUART
35 Years OldDog Walker
Dog Walker
Casual User
PERSONAS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years OldCollege Student
Biker
Moderate User
BRAD
28 Years OldYoung Professional
Camper
Power User
STUART
35 Years OldDog Walker
Dog Walker
Casual User
PERSONAS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
JOSH
21 Years OldCollege Student
Biker
Moderate User
BRAD
28 Years OldYoung Professional
Camper
Power User
STUART
35 Years OldDog Walker
Dog Walker
Casual User
PERSONAS
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
WHAT IS OUR CONTEXT ?
WHAT HAVE WE LEARNED?
WHO IS OUR CUSTOMER ?
WHO ARE WE ?
WHAT IS OUR COMPETITION ?
OVERVIEW
P R I Z M G R O U PBUSINESS + PRODUCT DESIGN 10.26.2010
COMPANY
COMPETITION
CUSTOMER
CONTEXT
COLLABORATORS
COLLABORATION