D I S C O V E R T H E B E S T B A S E F O R

C R AV E A B L E P O TAT O E S

Mashed Potatoes that Rival Scratch with Quality & Flavor, You’ll be Proud to Serve.

®

T H E P E R F E C T C A N V A S F O R

C R A V E A B L E P O T A T O E SThe flavor and quality of Brilliant Beginnings® Potatoes redefine the perception

of what a convenient product can be.

I T ’ S K E R N - D R I E D™

Inspired by the passion and determination of Kern Cooper who perfected the process using an innovative technique, which delivers the taste and texture of scratch:

slow cooking, ricing and drying fresh potatoes

gentle drying at low temperatures to maintain potato integrity

simple no BHA/BHT/PHO or artificial flavors or colors

T H E K E R N - D R I E D™ P R O C E S S M A K E S

BR ILL I A NT BEG INNIN GS® P OTATOES

+ A U T H E N T I C _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Scratch-made potato quality with a fresh potato flavor and smooth texture

+ E A S Y _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

No washing, handling or boiling required—just 3 steps

+ V E R S AT I L E _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Ready to create your signature mashed or use as a step-saving ingredient base for potato sides

+ E C O N O M I C A L _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Lower food cost and better operational efficiency than other potato forms

+ Consistently delivers smooth, velvety mashed potatoes with no lumps+ A step-saving ingredient base that performs exactly like a riced potato1

1 Riced potatoes is the Culinary Institute of America trained method of peeling, boiling and pressing potatoes through a ricer.

W H Y I S I T

T H E P E R F E C T

C A N V A S ?

For classic mashed potatoes, substitute 2 cups of whole milk for the heavy cream.

P R E P A R A T I O N

GET INSPIRED WITH THESE G RE AT S IG N AT URE S IDES

D I S C OV E R T H E C U L I N A RY P O S S I B I L I T I E S O F

B R I L L I A N T B E G I N N I N G S® P O TAT O E S that save you time without compromising quality. When you begin with the best, you finish with something brilliant.

F O R T H E S E R E C I P E S & M O R E,

V I S I T B A F. C O M / B R I L L I A N T B E G I N N I N G S

P O TAT O R O L L S

I N D U L G E N T R E C I P E 2 cups heavy cream • 1 cup butter

C L A S S I C R E C I P E2 cups milk • 1 cup butter

NU TRIT ION A L INFO

F O R I N D U L G E N T & C L A S S I C

R E C I P E S (based on 4 oz serving using 1 package of Brilliant Beginnings® Potatoes.)

Water OnlyPrep

yield: 30 servings

Unsalted Butter & Heavy Creamyield: 37 servings

Salted Butter & Heavy Creamyield: 37 servings

Unsalted Butter & Whole Milkyield: 37 servings

Salted Butter & Whole Milkyield: 37 servings

C A L O R I E S (g) 90 160 160 120 120

F AT (g) 0 10 10 6 6

S O D I U M (mg) 150 130 170 130 170

FT I P F

C E L E RY R O O T & P O TAT O C H O W D E R

PA R M E S A N H E R B G N O C C H I

S AV O RY P O TAT O T O T S

P O TAT O B A S E P R E PA R AT I O N

1 2 3

I N D U L G E N T M A S H E D P O TAT O R E C I P E

Pour 3 qts boiling water (212˚F). Add potatoes, stir and cover. Let stand for 12 minutes, until combined. Ready to use in your recipe.

Warm 2 cups of heavy cream and 1 cup butter and add to potato base.

Whip to desired consistency. Season to taste.

1 2

B R I L L I A N T B E G I N N I N G S® P O TAT O E S are the perfect start for your signature mashed potatoes and quality potato sides. We’ve washed, peeled, boiled and riced field-fresh potatoes so you can create your signature touch.

I N G R E D I E N T S : P O TAT O, S A LT.(freshness preserved with sodium bisulfite)

Gluten, Dairy and PHO Free Kosher Pareve

Allergen Free Produced in a Peanut-Free Facility

0 g Trans Fat per Serving as Sold

BASIC AMERICAN FOODS is part of Foodservice Rewards. Earn reward points by purchasing eligible Basic American Foods products. It’s free to become a member— just go to: foodservicerewards.com

L O T C O D E I N T E R P R E TAT I O N Codes are printed on all cases and packaging.

1 1 2 0 4 S 1 8 4 2 (ie- Nov. 20 • 2014 • Shelley • 6:42 pm)

Date of Packaging (mo/day)

Date of Packaging (year)

Manufacturing Plant & Line Military Time

Brilliant Beginnings® Whole Raw Potatoes Refrigerated Diced Potatoes

Refrigerated Mashed Potatoes

The Brilliant Beginnings® ADVANTAGE

P A C K / S I Z E 6/ 26 oz 1/ 50 lbs 2/ 10 lbs 24 lbs Better Storage Efficiency

C O S T C O M P A R I S O N 1 $0.76 / lb $0.87 / lb $1.19/ lb $1.27/ lb Lowest Cost

H O L D T I M E Up to 4 hrs Up to 1 hr Up to 1 hr Up to 1 hr Holds 4X longer

Y I E L D % 100% 70% 100% 92% No Waste

P R E PA R E D C A S E Y I E L D S2 46 lbs 35 lbs 20 lbs 22 lbs More Servings per Case

SKU DESCRIPTION GTIN PACK SIZE

CASE WEIGHT OUTSIDE CASE DIMMENSION

SHELF LIFE

SERVING QTY (based on 4 oz water only prep) MIN/

SERVEGross Net pkg case

10630 Brilliant Beginnings® Potatoes 10011140106306 6/26 oz 10.636 lb 9.75 lb 5.875 x 16 x 11.875 6 months 30 180 15

10762 Brilliant Beginnings® Potatoes (CAN) 10011140107627 6/736 g 4.82 kg 4.42 kg 5.875 x 16 x 11.875 6 months 32 192 15

O T H E R P O T A T O F O R M A T S

D O N ’ T C O M P A R E

Basic American Foods™ and Kern-Dried™ are trademarks and Brilliant Beginnings® is a registered trademark of Basic American Foods.

2999 OAK RD., SUITE 800, WALNUT CREEK, CA 94597 BAF.COM™

1952 • 5/17

“It is easy to prepare and it has the natural, real taste we are looking for. The cost is competitive and has boosted the sales of potatoes since we started using them.”

–RESTAURANT & BAR OPERATOR

1 Potato costs based on average pricing from distributors 2 Potato yield study conducted by the National Food Laboratory