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MINASA FESTIVAL 2012

DISCOVERBUSTOSVIDEOAD CONTEST

MECHANICS Entries should be commercial video advertisements featuring Bustos as a

major tourist destination. Each entry should be no less than one (1) minuteand no more than two minutes and thirty seconds (2:30) and must be

appropriate for all audiences (G rated), and should contain the wordsDiscover Bustos.

Participation is open to all Filipinos. Each entrant may submit a maximum of three (3) entries. Relatives to the second degree of consanguinity of the members of the

Committee on Artists and Cultural Workers Welfare of the Bustos Councilfor Tourism, Culture and the Arts are disqualified from joining.

SUBMISSION1. Deadline of submission is on 17 January 2012, 5:00 pm at the

Secretariat of the Bustos Council for Tourism, Culture and the Arts.2. Entries should be submitted on a DVD-R, in MPEG and AVI formats,

together with the duly accomplished Entry Form. To ensure originalauthorship of the video, entrant shall submit, together therewith, in aseparate DVD-R, copies of the raw images and videos of the commercial

video ad prior to editing. All DVD-Rs must be labeled with thecommercial ads title and length of the video.

3. All videos and photos incorporated in the commercial video ad should beoriginal, and should have not been previewed or screened in anycompetition, or posted in any website. All entries must be the original

work of the entrant and must not infringe the rights of any other party.The entrants must be the sole owner of copyright in all videos andphotographs included in the entry and must have obtained permission ofany people featured in the entries or their parents/guardians if children

under 16 are featured. Further, entrants must not have breached anylaws when taking their videos or photographs.4. By entering the competition all entrants grant to the Municipal

Government of Bustos the right to screen and exhibit their videos/ Nofees will be payable for any of the above uses. While the MunicipalGovernment of Bustos will make every effort to credit the filmmakers,the Municipal Government of Bustos cannot guarantee that every

broadcast use of the photographs will include the filmmakers names.

JUDGING1. All entries submitted will be initially screened by the Committee on

Artists and Cultural Workers Welfare of the Bustos Council for Tourism,

Culture and the Arts on 18

January 2012, and they shall select at leastten (10) finalists for final judging and premiering. Final judging will befrom 19 to 20 January 2012. The criteria for judging is as follows:

a. Videography skills includes camera techniques and effectiveuse of locations. (10%)

b. Audio (music and sound) levels should be consistentthroughout the video, sound mixing should complement visual

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cues. Entrant should seek the permission of owners ofcopyrighted music if such music will be used. (20%)

c. Creative visual and audio elements (special effects) visual and audio effects are used appropriately and judiciously.These effects should enhance value, enhance the content, and becreatively and aesthetically pleasing to the viewer. The use of the

Minasa Festival Theme Song is encouraged. (20%) d. Editing skills all edits should be clean, consistent and

seamless. Continuity should be observed. Graphic elements, textsand titles are used effectively, add value and are readable. (20%)

e. Communication effectiveness the video should be acohesive advertisement that clearly carries the message of Bustosas a major tourist destination. It should effectively make anindelible imprint on viewers and addressed to the target market:domestic and foreign tourists. (30%)

2. The panel of judges will select the top five (5) finalists, and their entrieswill be premiered during the Konsyerto sa Parke on 21 January 2012.

3. The awards are as follows:a. First place: PhP5,000.00 and plaqueb. Second place: PhP3,000.00 and plaquec. Third place: PhP 2,000.00 and plaque