RESUME PSYCHOLOGY™

GET THE OFFER NOT THE INTERVIEW© BY DIRK SPENCER @DIRKINDALLAS SOCIAL MEDIA TRAINER & RECRUITER ALL RIGHTS RESERVED

WHY RESUME PSYCHOLOGY

Offers instead of interviews

Fact-based instead of opinion-based

Repeatable processes not traditions

RESUME PSYCHOLOGY SOURCES

Peer reviewed material exclusively

Science journals

Human behavior journals

101, 201, 301, 401 college text

RESUME PSYCHOLOGY SOURCES

Empirical Data

Human resources best practices

Talent acquisition strategies

Job board data bases

Applicant tracking software

RESUME PSYCHOLOGY SOURCES

Source Interviews with HR professionals

2 years of direct conversations with

HR managers, directors and VPs

RESUME PSYCHOLOGY SOURCES

Tested under real-world conditions

Job board databases

Aggregate databases

Boolean search technology

RESUME PSYCHOLOGY SOURCES

Leverages the best practices of :

Behavioral Science

Linguistics

Eye-Accessing Cues

THE RESUME TRIAD

RESUME PSYCHOLOGY

CONSIDERATIONS

Changes in job board software

Cheap ATS products

RESUME PSYCHOLOGY RULES

The L.C.D.

Lowest

Common

Denominator

THE LCD COMPENSATES FOR

The Resume Triad

Company risk tolerance

Government compliance

HR policies

FORMAT RECOMMENDATIONS

Reverse Chronological is King

Generally Accepted

Technology Mandated

Client Expected

Functional is…

Limit Usage to Personal Hand-offs

Generally Less Accepted

Difficult to Load into Software

Creates Questions

Hybrid

Combines the Best of Each Format

LAYOUT RECOMMENDATIONS

Limit Paragraphs to 3 Lines Max

Use Conventional Bullets

1 Inch Margins All Sides

Left Justify (Ragged Right)

Use “Summary,” “Overview,” “Preview” and

“Professional Experience” and similar labels as

suffix to your job-title to maximize keywords in

context

STYLE RECOMMENDATIONS

Times Roman 12 Or Arial 11

Bold Major Section Headers, Job Titles

Use Upper & Lower Case (Never All Caps)

Stop the use of Underline

Stop the use of Italics

RESUME PSYCHOLOGY HACKS Your Expertise Must Be:

Overt

Obvious

Aligned to their needs and their needs alone

Avoid Skills Beyond Their Need It will have them calculating how or why you

are not a fit

It can confuse the client

You cannot be rehabilitated otherwise

It is about them! It is not about your skills!

RESUME SECRETS This is not the place to showcase your word processing

skills

Efficient resume communication works against

knowledge transfer

Graphic lines and bullets along with page borders can

corrupt your content

Text box, header and footer data is not always

collected electronically

THE 4 RULES OF RESUME

KEYWORD HACKS

Location

Proximity

Frequency

Context

This

can

be

your

2%

advantage

- Take it!

THE 4-C’S OF

RESUME INFORMATION

Content – Jargon

Context – Experience

Clarity – Scale

Consistency – Stability

#1RULE TO MAXIMIZE

RELEVANT RESUME CONTENT

÷

KEYWORD / CONTENT SOURCES

Definitions

Synonyms

Standards

Regulations

Best Practices

Bodies of Knowledge

Compliance Reporting

State & Federal Laws

Tools & Techniques

Methodologies

Products & Services

The Big 3

The Big 4

Types of Costs

Types of Income

ROI

Savings/Loss Ratios

Deficits

Revenue

Capital Gains

Percentage Increases

Percentage Decreases

Vendors

Magazines

Books

Authors

Speakers

Experts

Bloggers

Reporters

Associations

Societies

News Outlets

USE INEFFICIENT WRITING

It allows for increased…

- Resume Comprehension

- Keyword Placement

- KSA Branding

INEFFICIENT WRITING

EXAMPLE:

Efficient:

Designed, developed, implemented customer service software solution.

Inefficient:

- Designed customer service software requirements…

- Developed customer service software project schedules…

- Implemented customer service software solution used by 3 regional offices

THE KISS OF DEATH (THE K.O.D.)

AKA - Fluff Kills

“FLUFF” NEGATIVELY RANKS

RESUMES…

Fluff is no longer harmless content

or “preference” choice today

Changes in Job Board technology

make fluff, hyperbolic, hyperbole,

marketing “hype” words your

number 1 enemy to higher resume

ranking

JOB TITLES TO AVOID

Entrepreneur

Owner

Consultant

Operator

Franchisee

Principal

PHRASES WE NEVER SEARCH

FOR

Results-Oriented

Proven Leader

Strong Interpersonal Skills

Hands-on Technician

Seasoned Professional

WORDS THAT BLUNT YOUR

IMPACT

Other

Every

All

Any

“10+ YOE”

– STOP TELLING THEM THIS

Listing a mismatched years of

experience (YOE) number and

you have given them a legal way

to disqualify your resume

without ever reviewing it!

NEVER USE HUMOR ON A

RESUME

Head Bottle Washer and CEO

TMI ALERT

Happily married with 3 beautiful kids

Wife’s name is Mary

Born Crafter

WORDS RECRUITERS DO NOT SEARCH

Strong

Dynamic

Duties

Utilize, Utilized, Utilizing

Responsible

Successfully

Effectively

I (EYE did this - EYE did that)

Thinker

Strategic Thinker

Tactical Thinker

Duties

Decisive

Dynamic

High Energy

Power

Powerful

BEING VULNERABLE IS STUPID

Self-Taught

Recent Death in the family forced me

to start my own company

TROUGH SALES VS TEAM LEADER

Manger

Versus

Manager

NEGATIVITY STICKS TO YOU

– NOT THE SITUATION YOU DESCRIBE

Demoralized

Depressed

Discouraged

Disheartened

Subpar

DIRK SPENCER – SOCIAL MEDIA RECRUITER

• DirkPMP@Yahoo.Com

• 214-295-8687

• @DirkInDallas

• http://www.linkedin.com/in/dirkindallas

• Slideshare.Net/Dirk Spencer

• Dirk is a former DOD Computer Specialist turned

Recruiter and Social Media Tactician.

• He is the creator of "Resume Psychology – Get the

Offer Not the Interview©.

DIRK SPENCER – SOCIAL MEDIA RECRUITER

Beyond resumes, Dirk’s expertise includes talent acquisition,

deep-web sourcing, social media recruiting and linguistics.

He has worked agency recruiting, contract recruiting and

corporate recruiting.

Dirk is regularly invited to speak to career groups, industry

recruiters and professional organizations on resume strategies,

network tactics, sourcing and communication strategies and

professional branding using social media.

DIRK’S RECRUITING EXPERIENCE INCLUDES:

Information Technology

Telecomm

Semiconductor

Banking

Consumer Goods

Accounting

Finance

Project Management

Engineering

Executive Leadership

Networking

Aviation

Defense

Supply Chain

Software Development

Fast Moving Consumer Goods

International

DIRK HAS WORKED FOR THESE COMPANIES

PREVIOUS RECRUITER EVENTS

& SPEAKER MENTIONS

• Dallas Fort Worth Texas Recruiter Network (DFWTRN)

• Executive Search Owners Association (ESOA)

• Inter-City Personnel Associates (IPA) Associates Food & Beverage

• Pikes Peak Recruiter Network (PPRN)

• Texas Regional Infrastructure Security Conference

• The Rick Gillis Radio Show in Houston, Texas ESPN Radio

• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must Follow

• The Fort-Worth Star-Telegram

PREVIOUS SPEAKING EVENTS

PROFESSIONAL ORGANIZATIONS:

• Colorado Association Healthcare Executives (CAHE) Annual Conference

• Meeting of the Minds Conference

• Irving-Las Colinas Chamber of Commerce Breakfast of Champions

• North Texas Small Business Summit

• TalentNet Live Social Recruiting Conference

• Frisco Connect Job Seeker Strategy Summit

• Texas Small Business Summit

• Texas Regional Infrastructure Security Conference

• American Society of Quality (ASQ)

• Texas Workforce Commission Veterans Support Group

• Intuit Women’s Network

• International Institute of Business Analyst (IIBA)

• National Investor Relations Institute (NIRI).

PREVIOUS SPEAKING EVENTS

ECUMENICAL & VOLUNTEER ORGANIZATIONS

• St. Jude Career Alliance a Chapter of the Catholic Career Development

Community (CCDC)

• Career Counseling Group (CCG) of DFW Islamic Association of North Texas

(IANT)

• Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)

• Crossroads Bible Church (CBC) Career Transition Workshop (CTW)

• Jewish Family Service (JFS)

• Career Jump Start - First United Methodist Church Richardson (FUMCR)

• Carrollton Career Focus Group (CFG)

• Carrollton City Job Hunt 101

• Custer Rd Church Job Net Plano

• Fort Worth Career Search Network (FWCSN)

• MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)

• McKinney Trinity Presbyterian Church Career Transition Network (CTN)

• McKinney Workforce Networking

• Preston Trail Job Network (PTJN)

• Saint Philip's Episcopal of Frisco Job Ministry

• Southlake Focus Group (SFG)

• St. Andrew UMC Sales Group with Dennis O’Hagan