direct marketing theatre; dm meets online and digital - integration for maximum impact
TRANSCRIPT
DM MEETS ONLINE AND DIGITAL - Integration for maximum impact
Many people believe that digital communication is
replacing ‘traditional’ media.
In many respects, direct marketing was born before its time.
We have too many silos in the world of marketing.
Business problems don’t fit into neat categories.
Neither should our solutions.
It’s rare for one medium, technique or channel to work in isolation.
Today, when we employ ‘traditional’ direct marketing techniques, an obvious
objective is to drive traffic to the web.
Success is driven by intelligent use of data and innovative creative.
The TIME test
• Timely• Informed• Memorable• Engaging
It’s only now that we are beginning to
glimpse the full potential of direct marketing.
Thank you www.cim.co.uk/training
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© The Chartered Institute of Marketing 2012.