Complete document solutions

Overview

• Sunshine Coast Based

• Development Centre – Bangalore, India

• Core Focus

– Variable Data Publishing (1:1 Marketing,

Transpromotional, Direct Mail)

– Imaging (Document Scanning, Forms

Processing, Mailroom Automation)

– Document Management (Archiving, Web

Access, Workflow, Portals/Intranet).

The changing face of advertising

• US$50 billion worldwide spend

• Average person exposed to over

3,000 marketing messages / day –

how do you make sure yours is

the one that is remembered?

• Decreasing spend on broadcast

mediums (TV, Radio)

• Smaller budgets

• Higher ROI demanded.

The case for personalisation

• Traditional Direct Mail response rates: 2.61% (DMA)

• Personalised Mail response rate – as high as 30% (B2B) 18% (B2C)

• Achieve greater results with a smaller mail out

• Improved ROI

• Multichannel delivery – Email, Print, Web

• Use an initial personalised DM piece to drive a customer to a personalised

website to capture more useful information about them

• Repco Case Study

..and the downside

• Data quality

• Software Costs

• IT overhead

Where Mosaic Fits

• Development and support services

• VDP without the IT department

• Take

– Brief

– Artwork

– Business Rules

– Data

• Output print ready files in whatever format your

printer requires, plus personalised URLs (PURLS) and

Emails

• Campaign Tracker to manage results and prove ROI

Benefits

• Highly Responsive• Fast start-up time for projects with tight

deadlines• Access to ‘follow-the-sun’ production• A large pool of experienced developers and

business analysts, giving you increased capacity without the expense or difficulty of maintaining local resource pools

• Immediate expert help when projects go off-course

• Utmost commitment to quality• Flexible Engagement Methodology

Complete document solutions

www.mosaictechnologies.com.auEmail markd@mosaictechnologies.com.au

Ph: 1300 886 182