Direct

marketing

Contents

What is direct marketing ?

Direct Marketing Channels

Direct E-mail

What is direct marketing ?

Sending a promotional message directly

to consumers, rather than via a mass

medium. Includes methods such as Direct

E-Mail and Telemarketing.

Direct Marketin

g Channel

s

Online Tools

Mobile

Direct Mail

Telemarketing

Voicemail

Marketing

Broadcast Faxing

Couponing Direct

Response TV

Direct Response Radio

Insert Media

Out-of-Home

Community

Marketing

Direct Selling

Direct Respons

e Magazines and

Newspapers

Direct E-Mail

mailDirect The most common form of direct marketing is

direct E-mail

Any low-budget medium that can be used to

deliver a communication to a customer

Direct mail includes advertising circulars, catalogs,

free trial CDs, pre-approved credit

card applications, and other

For example a person who interests in golf may

receive direct mail for golf related products or

perhaps for goods and services that are

appropriate for golfers.

Mail Cycle-Direct E

Us Advertising spend (billion $)

Communicate with clients and

customers easily and effectively

Survey Of shoppers Made by : cross-channel commerce solutions.

In : 4 states in USA.

Nearly 4 in 10 preferred to receive promotional messages from

retailers by email.

Mail ?-Why Direct E

1) Value — High quality content that is useful to the reader

2) Brevity — Succinct, clear, calls-to-action and messaging

3) Appropriateness — Highly targeted messaging designed with the audience in mind and using appropriate tone and voice.

4) Timeliness — Nothing is better than getting the right information at the right time. Promote for the season, holiday or event as best fits your business

Requirements

Building email list is most important thing .

Website must have some offer or place to

grab customer email address.

Thanks & Best

Regards