7/30/2019 Direct Mail Family Survey - Lead Generation

1/2

Dependable, dignified and understanding service

To the families in our neighborhood,

We are conducting a survey to determine how members of the

surrounding areas prefer to plan for one of the most difficult times

a family has to facethe death of a loved one.

The brief questions on the Family Survey are designed to help us know

more about what families in our area want and need at this most difficult

time. This will help us to improve our service by providing the services

which are most important to you.

Please answer the Family Survey questions as completely as you can and mail it in the enclosed postage

paid envelope.

As a token of our appreciation for returning the Family Survey, we will provide a FREE funeral planning booklet

that contains helpful information about preparing for the future and the benefits of planning your funeral in

advance. We will also provide information about Forethought funeral planning, our recommended program

for funding your arrangements.

Thank you in advance for your time. We welcome the opportunity to be of service to you and those you love. Foradditional information about the funeral planning services we make available, please call us at .

,

FH1

FH3

FH2

FH4

ABC Funeral Home

122 Any StreetAnyTown, US 12345-1234

(000) 000-0000

If this survey reaches you at a time of illness or loss, please accept our sincere apologies.

Forethought funeral planning is funded through the purchase of whole life insurance from Forethought Life Insurance Company, Indianapolis,Indiana. A representative of the funeral home, who may also be a licensed agent of Forethought Life, is available to answer any questions you may have

2012 Forethough0412

Actual Signatureover please

7/30/2019 Direct Mail Family Survey - Lead Generation

2/2

1. What is your age?o Under 40o 4165o

6680o 81 or older

2. Are you currently?o Employedo Retired

3. Have you ever been responsible for makingfuneral arrangements?o Yes

o No

If yes, was it:o Within 12 monthso 1224 monthso Over 2 years ago

4. Are you aware that you can plan and fund yourfuneral in advance?o Yes

o No

5. Have your ever considered funding yourfuneral plan?o Yeso Noo I dont know

6. How much might you expect to pay for a funeral?o Under $3,000o $3,001$6,000o $6,001$9,000o Over $9,001

7. If you have given any thought to this subject, whichof the following would you prefer for yourself?o Burialo Cremation

8. Have you made plans and arrangements forCemetery or Mausoleum space?o Yeso

No

9. Would you like additional free information aboutthe financial benefits to funeral planning andthe type of services which are available? Pleasecheck the items of interest:o Free funeral cost estimateo Free information on the benefits of funeral

planningo Free information on federal social security

and veterans benefitso Free information on burial space

Thank you for completing and returning this survey in the enclosed, postage-paid envelope.

2012 Foretho0412

FAMILY SURVEY

Name______________________________________________________

Phone______________________________________________________

Best time to call______________________________________________________

Email______________________________________________________

You are permitted to call me at home. ____________ /____________INITIALS / DATE