digital lead generation
DESCRIPTION
Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.TRANSCRIPT
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LEAD GENERATIONby @6andara
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CUSTOMER LIFECYCLE
BUYING CYCLE SALES CYCLE SERVICE
LEAD PROSPECT CUSTOMER
CLOSING
SALES ACCEPTED
LEAD = PROSPECT
SALES QUALIFIED
LEAD = VALID
OPPORTUNITY
INQUIRY
MARKETING
QUALIFIED LEADS
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Apakah sales lead?
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Sales lead adalah identifikasi terhadap
seseorang/ perusahaan yang memiliki
ketertarikan dan kewenangan untuk
membeli sebuah produk ataupun
service
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TAHAP
1SALES PROCESS
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LEAD
GENERATION
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Tools popular yang digunakan
untuk lead generation
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SEOsearch engine optimization
search engine results
page ranking
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SEO meliputi:• Onsite optimization
• Off-site optimization
• Local SEO
• Mobile SEO
• Landing page optimization
• PPC Management
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SOCIAL MEDIAFacebook, Twitter, Google+, LinkedIn, Youtub
e, etc
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social media memberikan
informasi bagaimana sales leads
berinteraksi, share
informasi, rekomendasi dan
feedback
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LOCAL OPTIMIZATIONGoogle+ Local, Bing Map, Google
Map, Foursquare, etc
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Local Optimization biasanya
dilakukan oleh pemilik local business
untuk mengoptimalkan nama
bisnis, alamat, produk dan service
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BLOGGINGWordpress, Blogger, Tumblr, Technocrati, blogli
nes, etc.
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Blogging biasakan memberikan
konten blog yang bisa memberikan
solusi dari masalah tertentu, menjadikan
kita menjadi leader dengan
menciptakan konten dan bisa generate
lead melalui blogging
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WEBSITE
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Website merupakan representasi
perusahaan di dalam dunia digital,
harus mempertimbangkan brand
design, website design, dan landing
page yang menarik.
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Key element sebuah webpage untuk
lead generation dinilai dari sisi
estetik, navigasi, relevansi dengan
kebutuhan, dan visible.
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PAID SEARCHGoogle Adwords, Bing Ads, Facebook Ads, Twitter
Ads, Ads Network.
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Paid Search (PPC)
Pilih keyword secara spesifik -> Ad akan
tampil pada hasil pencarian yang
relevan -> bayar ke hosting service yang
menyediakan (google, yahoo, bing,
etc)
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EMAIL MARKETING
Brand Awareness
Increased sales
Lead generation
Customer relation
Reminder
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cara lain untuk melakukan
lead generation adalah …
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direct mail
white papers
press releases
brochures
eBook
newsletters
telemarketing
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THANK YOU!