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108.53.132.251Shared IP Address

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Targeting by a specific IP address only narrows down your audience by household, not by a specific individual, which is one-to-many marketing.

You’re targeting a household, not a real person.

With IP targeting, you can easily target the wrong person with your intended ad. For example, what if you deliver a furniture ad to the child of the home? Not only will this risk your customer’s brand experience, but also waste marketing dollars on the wrong impressions.

The wrong delivery puts your brand at risk and wastes impressions.

The average consumer is always on-the-go and is connected across 3.54 devices IP targeting relies on an IP address, which is limited to one location, such as a consumer’s desktop at home or a Starbucks location which is shared by many different individuals.

IP data doesn’t keep up with today’s on-the-go users.

What is IP Targeting?

3 Reasons Why IP Targeting is Dead

IP Targeting is the process of delivering online ads to specific households based on their Internet Protocol (IP) address, which is the string of numbers assigned to your Internet connection by your Internet Service Provider.

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IPNMDirect & Digital

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Reach Real Peopleon Their Favorite Device

Over 51.2% of all Internet activity now takes place on mobile devices. Deliver ads to your consumers on their smartphones, iPads, and tablets to keep up with them, wherever they are.

#Reach real people on their favorite device.

Device ID (UDID)

By linking a unique identifier found within each smartphone called a Device ID (UDID), we can tie each phone to a real, verified individual for true one-to-one marketing.

Deliver true one-to-one marketing by individual, not by household.

Deliver personalized offers to right person, in the right place at the right time, to ensure your marketing dollars aren’t going to waste and your brand is always in positive light.

Make sure your ad is reaching the right person.

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