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A

PROJECT REPORT

ON

DIGJAM WOOLAL MILLS

(UNDER BIRLA VXL Ltd.)

SUBMITTED TO

Ripal Madam

Prepared by Roll no:-

ARSHAD DABAWALA 08

BALVANT VIRANI

VISHAL PANELIYA

M.B.A SEM-I

ACADEMIC YEAR: - 2011 2012


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ACKNOWLEDGEMENT

Through this acknowledgement, we express our sincere gratitude toward all those

people who have help us in the preparation of this project, which has been a learning

experience.

We undersigned students of MBA SEM-1 declare that the work presented in this report

is our own work and has been carried out under the supervision of Miss. Ripal Madam

faculty of K. K. PAREKH INSTITUTE OF MANAGEMENT.


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PREFACE

As a part of the course curriculum, the first year M.B.A. student are required to prepare

a report. The objective behind preparing this project report is to relate the management

subjects taught in the classroom to their practical application.

The preparation of this report is based of basic information of Process of Management.

Here WE chose our organization as DIGJAM .

Our work in this report is limited to the study only some part of the Process ofManagement and basic information about the Process of Management.

In spite of us best efforts, there may be errors of omissions and commissions, which

may please be excused.


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Index

Sr.no. Particular Pg. no

1 Introduction of DIGJAM 62 Board of Directors 8

3 Planning 11

4 Organizing 13

5 Staffing 17

6 Directing 207 Controlling 228 Conclusion 249 Bibliography 27


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INTRODUCTION OF DIGJAM

Name of Company : BIRLA VXL LTD. Name of unit : DIGJAM WOOLLEN MILLS

Registered office : BIRLA VXL LTD.

Aerodram Road,

Jamnagar 361006

Gujarat.

Corporate Office : 801, Bhikhaji Cama Bhawan,

11- Bhikhaji Cama Place,New Delhi -110066

Year of Establishment : 20th August 1948

Form of Organization : Company Limited By Shares

Size Of Unit : Medium Scale

Area Occupied : 47 acres

Plant Capacity : 7 million meters

Founder : Maharaja DIGVIJAY SINGH of Jamnagar

Main Products : Woolen/Garments

No. of Workers : 700 Permanent

225 Aveji

250 Contract labor

Working hours : 3 Shifts

7:00 am to 3:30 pm

3:30 pm to 12:00 pm

12:00 pm to 7:00 am

Off-day : Sunday

Chairman : S. K. BIRLA

Auditors : KHIMJI KUNUERJI & CO.


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Bankers : UCO Bank

Bank of India

Bank of Baroda

Punjab & sindh Bank

Union Bank

HDFC Bank

Oriental Bank

Phone no : 91-288-2712972-73

Fax : 91-288-2712991

E-MAIL : [email protected]

Punch Line : DRESSSING THE WORLD


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Name Designation

A C Mukherji Director

C L Rathi CEO

C L Rathi Managing Director

G Goswami Director

G K Sureka Co. Secretary & Compl. Officer

G K Sureka Secretary

G Momen Director

Meenakshi Bangur Director

P K Das Vice President Exports

R K Choudhury Director

R K Kedia President

Ravinder Sharma Vice President - Sales& Markt

S K Birla Chairman Emeritus

Sidharth Birla Chairman / Chair Person

Virender Gupta Vice President - Operatio


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(1) Planning(2) Organizing

(3) Staffing

(4) Directing

(5) Controlling


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Meaning of Planning:-

Planning refers to the process of deciding what to do and how to do it. Planning

occurs at many levels, from day-to-day decisions made by individuals and families, to

complex decisions made by businesses and governments.

Planning in DIGJAM:-

Concentrating on formal RTW(Ready To Wear) garments range.

Increase their shares international market.

Increase in institutional selling.

On top level management, there are long terms objectives are decided.

Like, establishment of new plant, launch new product etc.

On middle level management short terms or day-to-day objectives are decided.

Like, purchase of raw material, payment of cash, checking of quality.

PLANNING COMMITTEE:-

In generally planning is done by their top level management, but sometime they

include department managers and expert committee to plane and for advice.


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BCG Matrix of BIRLA VXL LTD:-

Here is the BCG matrix of DIGJAM WOOLAN MILLS, in Market share of DIGJAM WOOLAN

MILLS is low but its Market growth rate is high , in short DIGJAM is in question market situation.


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Meaning of Organizing:-

Organizing is the managerial function of arranging people and resources to work

toward a goal. The purposes of organizing include but are not limited to determining the

tasks to be performed in order to achieve objectives, dividing tasks into specific jobs,

grouping jobs into departments, specifying reporting and authority relationships,

delegating the authority necessary for task accomplishment, and allocating and

deploying resources in a coordinated fashion.

In DIGJAM Organizing:-

Here is decentralization of authority is applied, therefore different kind ofdepartment charts are here. And here is line and staff organization.

Main Chart:-

Board of Directors

Audit Committee

Deputy Managing Director

President

Vice President

Deputy General Manager

Senior Manager

Manager

Officers

Clerks


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Chart of personal Department:-

Vice President (HRD)

G.M. (HRD)

Manager

Technical Assistant (HRD)

G.M. (Personal)

Labor Officer Typist Assistant Welfare Officer

Chart of Marketing Department:-

President

Vice-President

General Manager (sale)

Deputy General Manager Deputy General Manager

(Sale) (Marketing)

Marketing Officer

South Area Sales Manager Sales officer

East Area Sales Manager Sales officer

West Area Sales Manager Sales officer

Noeth Area Sales Manager Sales officer


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Chart of finance Department:-

Board of Directors

Managing Director

President

Joint President

General Manager

Deputy General Manager

Manager (A/c S)

Sales Purchase Taxation Salary Misc.

Accountant Accountant Accountant Accountant Accountant


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Meaning of Staffing:-

The managerial function of staffing involves manning the organization structure

through proper and effective selection, appraisal and development of the personnels to

fill the roles assigned to the employers/workforce.

According to Theo Haimann, Staffing pertains to recruitment, selection,

development and compensation of subordinates.

Staffing in DHGJAM:-

Recruitment :-

In DIGJAM recruitment is done through various sources like consultancy firms,

contact of present employee & former employees, intermediates and through

advertisement in news papers & internet.

Selection:-

The selection procedure mainly depends upon the job for which person is to be

employed. In DIGJAM due consideration is given to organizational requirements as well as

technical & professional dimensions while selecting.

Training:-

In DIGJAM man power of all the departments are being trained on regular basis.

There are general & job specific trainings & refreshers training to enhance the

knowledge of the employees.

For the work requiring particular skill or knowledge training is provided to

workers in which they have to attend daily training sessions imparting knowledge

regarding technical matters, quality maintenance, house keeping, safety, etc. and for

practical knowledge they are being trained by experience d workers and then after they

are examined and if they do not perform well then necessary steps are taken.


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Training centers are separate for workers, staff & executives where they arrange

case studies, seminars & conference.

For development of employees company organizes development programmes

for which professional form outside the company or guest faculty are also invited. In

these programmes they are made aware of organizational behavior and how to improve

themselves and improving the effectiveness & efficiency of the company so as to benefit

themselves too being a part of it.


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Meaning of Directing:-

DIRECTING is said to be a process in which the managers instruct, guide and

oversee the performance of the workers to achieve predetermined goals.

There mainly four element of directing, which are as follows:

(1)Leadership:-

In DIGJAM systematically manager is the leader.

And they plane and organize for leadership programs.

Generally they guide to their workers and motivate them.

(2)Motivation:-

Motivation is given to the workers to as per their performance.

Promotion or increment in DIGJAM is done on the basis of employees ability to

work, their skills, behavior and other such merits.

For promoting managerial staff the panel of president, vice president &

president of HRM is there who takes the decision by taking feedback from the

members of the company.

(3)Communication:-

Communication is the process of interchanging ideas, knowledge, views etc.

In DIGJAM communication is upward slopping.

(4)Supervision:-

Supervision is seeing that subordinate do their work and do it as directed.

In DIGJAM it has a department of quality checking which includes the officers

who check the quality, quality of goods etc.


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Meaning of Controlling:-

Controlling is one of the managerial functions like planning, organizing, staffing

and directing. It is an important function because it helps to check the errors and

to take the corrective action so that deviation from standards are minimized and

stated goals of the organization are achieved in desired manner.

According to modern concepts, control is a foreseeing action whereas earlier

concept of control was used only when errors were detected.

In controlling performance are observed, measured and compared what had

been planned.

It is the last function which helps DIGJAM to compare the planning with actual

situation in what they did, last year they have increment in sales and also in

profit.

They have extra controlling officers and extra staff and the best thing of DIGJAM

is that the turnover of employees.


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At last, and after studying DIGJAM WOOLAN MILLS I am sure that DIGJAM will be in top

of the mills in India.

DIGJAM is very large organization and highly produced mill under BIRLA VXL Ltd.,

Now some highlights of DIGJAM,

DIGJAM : Its who you are

DIGJAM : Dressing the world

DIGJAM : Sense of dressing.


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Thankful to Ripal madamfor helping me to prepare report,

Also thankful to Nazia Khan to help me for helping me in permission in DIGJAM.

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