DIGIPAK

A digipak is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic

holder for one or more discs. Though people can simply download music online in today’s era, a digipack is to

promote the artist’s album, to list the songs in the content of the album, allows the artist to share more

about their self and behind scene of the album.

Lastly from my research I found out how the use of a digipak has evolved to appeal its audience by sending a

message through the art of the digipak, offering additional and exclusive gifts in the digipak such as a

poster.

RIHANNA LOUD DIGIPAK ANAYLYIS FRONT COVER & CD

The album name almost takes up a third of

the page to catch the attention of the

viewers the soft and delicate font suggest

the album will be romantic. In addition to

this the creamy colour adds the romantic

theme. Moving the name of the album ‘LOUD’

almost pronounces how well-known Rihanna

is in the music industry.

The font cover of

Rihanna Loud’s digipak

shows the name of

artist. Comparing the

font size of the name of

the album and the artist

name, we see the album

name is bigger than the

artist name, emphasising

the artist does not need

a big statement to stand

out and that she is

well-recognised by her

star image.

The main image is features Rihanna. The image

covers the whole front cover emphasising the

importance of the main artist. The physical

appearance of Rihanna is very sexy as this

shown in her red lipstick and her sassy red

hair. The ideology of her red hair is to

portray her confident and fearless, which

challenges the stereotype of R&B females

being portray as vulnerable and sexually.

Rihanna’s is also portrayed as serious as we

see some of her teethes.

The dominant colour of

the alum cover is red.

The colour red connotes

energetic and fiery.

RIHANNA LOUD DIGIPAK ANAYLYIS INSIDE SECTION AND BACK SECTION

Inside the Loud Rihanna digipak holds a

3 section jointed image of Rihanna

leaning on a bush of flower. The red

flowers emphasises the romantic and

fierce theme in the album.

The way Rihanna is portrayed in this

section inside the digipak is in a sex

appeal manner and vulnerable as her dress

shows off her cleavages and she is shot a

sight high angle. This reinforces the

stereotype of R&B females being portrayed

in a sexual manner and vulnerable. The red roses

connotes affection,

passion and

romance.

RIHANNA LOUD DIGIPAK ANALYSIS

BACK SECTION

The back section holds a

barcode so the digipak can

be scanned at the till and

bought by customers. the

barcode is positioned at

the top which is usual,

this almost express her

distinctiveness.

Back section of Drake

digipack holds a list of

tracks involved in the LOUD

album. The back section is

very effective as the white

font complements with the

dark background.

The sex appeal theme

runs from the first

section of the digipak

to the back as Rihanna

’costume shows off her

arms, waist and legs.

Rihanna has a direct

mode address on this

shot to almost make

her fans feel

connected with her and

personal.

The CD connotes the album’s main audience are females as

the CD image is of a pink rose which is very feminine.

The colour pink also adds to the romantic theme

throughout the digipak. The CD looks designed and styled

very effective with the darker pink font allows the text

to stand out from the light pink background.

CORRELATION BETWEEN ANY OF THE VIDEOS AND THE DIGIPAK?

The digipak links with Rihanna’s music

videos, as shown in the music video below

the romantic theme in the Only Girl music

video and California Key Bed music video

continues.

DRAKE TAKE CARE DIGIPAK ANAYLYIS FRONT COVER

Album name

Main artist image

The album name font style is very dedicated and

scripted in such a romantic style, this may

connotes the album songs are emotional.

The name of the artist is a convention in a

digipak font cover though this is invisible on

Drake digipak font cover . This may connote that

the artist is so well-known that he does not

need a big statement for people to know who he

is and that his star image is distinguished as

his image covers the whole album cover.

The main image is of the artist and has been shot at a

medium shot. This may connote the artist is secretive as he

is not showing his full identity and makes the artist rouse

to want to find out more about Drake. Adding to this the

shot is almost shot at a high angle which portrays him as

vulnerable.

In addition to this, Drake’ costume is of dark shirt which

shows off his chest and masculine appearance. The idea of

black connotes power and authority. This reinforces the

stereotype of male rappers, as they tend to be represented

as confident.

Drake’s body language and pose is quite emotional as he

presented with his arms crossed and facing down towards the

table with his eyes closed. The idea of portraying Drake in

weak and emotional manner challenges the stereotype of male

rappers, as they tend to be represented as confident.

DRAKE TAKE CARE DIGIPAK ANAYLYIS INSIDES SECTION

The CD is produced by Drake, this

appeals to the audience because he

such a well-known artist. The colour

scheme runs on the CD as well. On the

CD the artist name and album is only

revealed as the artist image is shown

already on the front cover. Adding to

this this may almost denote that his

name is so recognised, that he does

not need a big statement. The black

background allows the yellow font to

stand out as it complements well

together.

The first section inside Drake

Take Care digipack is of a

picture of Drake. The image

reinforces the stereotype of

males rappers and genre of Rap

with the gold theme connoting

power and cigarettes connoting

fearlessness.

The second section inside Drake Take Care

digipak gives a short summary of the

individuals behind the making of the

album. The gold colour theme continues on

this section, this constant them is

almost emphasising the essential of a

composure star image when you are a well-

known singer in the music business.

Name of artist

Album name

DRAKE TAKE CARE DIGIPAK ANAYLYIS BACK SECTION

The back section holds a

barcode so the digipak can

be scanned at the till and

bought by customers.

The back holds the record

labels to increase public

awareness of the record

company.

Back section of Drake digipack

holds a list of tracks involved in

his album. The font continues the

colour black and gold scheme

which makes the digipack

consistent. The ideology of the

gold font reinforces the idea of

power and the rap genre.

At the back of the digipak

says special praises to

people behind the

production of the album.

CORRELATION BETWEEN ANY OF THE VIDEOS AND THE DIGIPAK?

The digipak links with Drake’s music

videos, as shown in the music video below

the ancient theme follows in the Headlines

music video and HYFR music video

continues.

BEYONCÉ – I AM SASHA FIERCEFRONT SECTION

The name of the artist is highlighted

in a pink font to emphasises the

importance of the artist as stands out

from the other texts. The pink font

emphasises Beyoncé's feminine side and

appeals to girls.

The main image reinforces the

stereotype of R&B females artists,

wearing minimal clothing. Beyoncé is

portrayed this way to attract the

opposite sex.

Adding to this the image reinforces

the stereotype R&B females artists,

being ‘sexy’ and ‘flawless’ as shown

in the image she has a bit of her

lips slightly open, her hair curled

with big hoops to almost give her a

sassy look, and her makeup is done

so perfect as if it has been

airbrushed.

The artist is shot at a mid

angle shot, as the image does

not reveal the whole image gives

her a mysterious image. This is

also reinforce through her

facial expression as her face

looks serious looking directly

at the viewers. Adding this

Beyoncé's direct mode address

almost is to connect with her

audience.

The dominant colour of the

album is in a black and white

effect which makes the album

cover effective as it allows

the name of artist and name

of the album to stand out as

the colour font complements

well against the background.

BEYONCÉ – I AM SASHA FIERCEINSIDE SECTION DIGIPAK

On the first section

inside the digipak she is

dressed in minimal

clothing that shows off

her chest and arms.

Beyoncé is reinforces the

stereotype of R&B females

artist being portrayed in

minimal clothing.

The digipak inside

contains two CDs. This

denotes there is two

parts in the album.

On the second section

inside the digipak she

is dressed in silk

clothing. Silk connotes

wealth. This empathises

Beyoncé's wealth.

The digipak inside

continues the

consistent font style.

This is to emphasises

it is the the

essential to have a

consistent star image

when you are a

recognised singer in

the music business.

BEYONCÉ – I AM SASHA FIERCEFRONT SECTION DIGIPAK

On the back section of the

digipak, it holds the

track list of album in

gold font. The gold font

allows the texts to catch

the attention of the

viewers as it stands out

from the black background.

Looking closer at the

back of the digipak, we

see secondary images of

Beyoncé's pervious

albums. This may suggest

contains some tracks

from her pervious album

and can appeal to fans

as they are familiar.

On the back section of the

digipak, the use sex appeal

continues, as shown Beyoncé is

dressed in a body-hugging dress

that shows off her curves. This

is to attract the opposite sex to

purchase the album.

The back holds the record

labels to increase public

awareness of the record

company.

CORRELATION BETWEEN ANY OF THE VIDEOS AND THE DIGIPAK?

The digipak links with Beyoncé’s music videos,

as shown in the music video below the black and

white theme follows in the Diva, If I Were A

Boy, and Broken-Hearted Girl music videos.