DIGITALTRENDS

Cardiff County Council@promocymru

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41% are trying to use it less

39% have deleted an account in the last year

Average 1 hour and 53 minutes - A decrease

DIGITAL TREND #1 SOCIAL MEDIA DECLINE

OVERSATURATION AND

NOTIFICATION BURNOUT

LACK OF TRUST TOWARDS SOCIAL

NETWORKS /DATA

CONCERNS

BORED OF THE NETWORK, OR

FOUND ANOTHER WHICH WAS

MORE EXCITING

There’s practically no digital audience that cannot bereached via social media

But we must try harder to engage with them

Choose your social network wisely, with service usersin mind

WHAT DOES IT MEAN?

Looking at just the number of users (not members), YouTube is now the most used network

Video will continue to rise in 2019 thanks also to services like Netflix and iPlayer

DIGITAL TREND #2.1VIDEO INCREASE

Live video is an area expected to rise significantly in 2019, especially on Facebook, YouTube and Twitter

28% now engage with live streamseach month

DIGITAL TREND #2.2LIVE VIDEO

Need some ideas of when to ‘Go Live’?

HOW YOU CAN USE IT

Out and about with your community

Making an announcement

Hosting an event

AMP articles load almost instantly

Customisable and brandable

AMP articles get preference onGoogle

DIGITAL TREND #3AMP

(ACCELERATED MOBILE PAGES)

Beta testing phase

Create Instagram-style stories on your website

Create content that gets your messageacross in a more creative, informal easy-read way

DIGITAL TREND #4 AMP STORIES

After the horrors of GDPR,Email marketing is back!

With greater personalisation thanever, plus a slimmer, trimmer and more engaged list, 2019looks promising

DIGITAL TREND #6EMAIL MARKETING

More engaged subscriber lists

Marketing automation, personalisation and customisation Still the best marketing channel for ROI

EMAIL IS BACK!

DIGITAL TREND #7 DIGITAL ASSISTANTS

Hi, how can I help?

By the end of 2019, sales of smart speakers will grow by 50%

Finding information is the second most-used feature of voiceassistants afterasking for directions

Honestly, we’re just not sure yet

It’s expensive to become an early adopter, and it’s a gamble (60 of 40,000)

Voice search for info could be a challenge

HOW CAN THE 3RD SECTOR USE IT?

Speed up basic tasks and spend more time with those we want

Design better services for people; quicker and cheaper

Gain improved results from social media marketing

DIGITAL TREND #8AI

http://www.youtube.com/watch?v=X8v1GWzZYJ4

Fun videos / Lip-sync / Crazes & Challenges

Users create and share 15-second videos

80m downloads in US Jimmy Fallon is a fan

DIGITAL PREDICTIONGROWTH OF TIK-TOK

Bots are increasingly used in all types of interactions between brands and customers According to Gartner,by 2020, 85% of such interactions will occur withouthuman participation

DIGITAL PREDICTIONCHAT BOTS

SERVICE DESIGN AND MINIMUM VIABLE

PRODUCTTesting, not assuming

Don’t just build the finished product or what you want

What do peoplereally need?

BE THE SKATEBOARD

ProMo-Cymru help organisations who want to improve their services for the digital era

We’re working with WCVA, Public Health Wales, Housing Associations. We believe in tech and social value

Thanks!

Any questions?

@promocymru