digital travel
TRANSCRIPT
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Adrian HorvatExecutive Network Manager @2Parale
Affiliate Break
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Despre mineExecutive Network Manager
>500 Magazine online >1.6 mil vanzari generate
0.6 mil ultimele 12 luni
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>46.000 Afiliati
>100 mii Lei Premii+80 mii Euro / luna
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Ce este marketingul afiliat?
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1. specialisti in PPC Marketing (Google AdWords si Facebook Ads)2. agregatoare de produse3. bloggeri4. site-uri de cashback si vouchere 5. comparatoare de preturi6. comunitati de Facebook7. e-mail marketeri8. publisheri
Tipologii de afiliati
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AfiliereDA sau NU?
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1. Am un target de atins2. Seful meu vrea sa devina milionar3. Am nevoie de bani sa-mi iau casa anul acesta4. Daca nu vindem mai mult o sa dam faliment
De ce vrem sa vindem?
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1. Am o pasiune pentru calatorii2. Stiu sa scriu si vreau sa castig bani din asta3. Vreau sa fiu un influencer4. Vreau sa-mi impartasesc experientele traite
De ce scriu pe blog?
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1. Iubesc soarele si ma relaxeaza plaja2. Sunt stresat si am nevoie de relaxare3. Vreau s-o cer de nevasta, Parisul pare varianta optima4. Vreau sa cunosc locuri si culturi noi5. Imi place sa skiez6. Imi place sa fotografiez valurile
De ce merg oamenii in vacanta?
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Cand se cumpara?
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Cand se cumpara?
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• Acces la surse de trafic multiple dintr-un singur loc• Plata la actiune nu la click• Flexibilitate operationala• Eficienta• The power is in your hand
Cum folosesc afilierea?
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• Continutul pe afiliere e diferit de continutul clasic => native advertising
Adaptat nevoilor / aspiratii Sa faca o recomandare
• Venituri recurente• Instrumente usor de utilizat: link2
Cum fac bani din afiliere?
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• Numerele magice: 3, 7, 52, 365• Evenimente speciale din an: Black Friday, Paste, Craciun,
Revelion• Obiective de vacanta: relaxare, informare, experienta
Recomandari de proiecte
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• Flexibilitate: cu cine lucrez, aleg regulile jocului• Predictibilitate: cat platesc / cat castig• Scalabilitate: 1 sau 100 de afiliati/advertiseri• Bonus – Rewarding: care este valoarea pe care o generez?
3 lucruri
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Mulțumesc!Adrian Horvat – Executive Network ManagerEmail - [email protected] - linkedin.com/in/adrianhorvat