digital transformation innovation or renovation
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© 2016 WIPRO DIGITAL | CONFIDENTIAL
wipro digitaldigital transformation:innovation or renovation?
Digital Business Summit Chicago
december 2016
© 2016 WIPRO DIGITAL 1
jeff hibbardsenior strategist
2© 2016 WIPRO DIGITAL | DESIGNIT | CONFIDENTIAL
True business transformation in the digital age centers around unified product-service experiences that stay ahead of customer expectation by continuously going beyond category.
By intertwining business strategy, strategic design and agile continuous delivery, Wipro Digital and Designit deliver exactly that.
Business transformation for the future
(C) 2016
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user-centricWe always put customer experience as the driver at the center of our outside-in, cross-silo approach. Experience first. Technology second.
Releasing the full potential of disruptive transformation
(C) 2016
global scaleWe have high calibre, multi-disciplinary talent available, in one of our 10+ studios worldwide - or at our client’s location.
high impactWe deliver results that impact and shape the business of the future, designed and build to meet and exceed all KPI’s.
01 02 03
three reasons why our clients choose us
© 2016 WIPRO DIGITAL
DATA SCIENT
IST
FRONT END DEVELOPE
R
DIGITALENGINE
ER
VISUAL DESIGNE
R
Example digital cell
SCRUMMASTER
UX DESIGN LEAD
4
ALL PARTNERS COLLABORATE IN A ‘CELL’
A multi-disciplined 8-10 person team with access, on demand, to a wide range of specialist talent
DIGITAL ACCELERATION CENTER
Digital StrategistsDomain SpecialistsCreative TechnologistsService DesignersUX ConsultantsTech LeadsUser ResearchEngineers
SPECIALIST CAPABILITY BROUGHT IN ON-DEMAND
YOUR FIRM
WIPRO DIGITA
LSPECIALISTCAPABILITY
digital cell - ‘minimum viable team’A multi-disciplinary team working in an agile framework under digital governance
PRODUCT OWNER
TECHNICALPRODUCT OWNER
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Our clients around the worldOur expertiseCity & Citizens
Consumer Products
Education & Culture
Energy
Industrial Products
Information
Technology & Automotive
Money & Insurance
Public Sector
Retail
Telecommunications
Transportation & Travel
Well being
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Our Observations
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the future will be different
past
Monolithic vertical integration. Increases in delivery speed and
business value creation. Business & technical complexity increase. Distributed
systems federate value creation.
present
Focus on repeatable processes. Delivery
speed erodes as business complexity
increases. Technology sprawl is daunting.
Operational issues are common.
future
Agile business strategy, customer
centered design, Agile processes, continuous delivery. Significant
reductions in complexity.
Advanced technologies (AI, IoT,
Data) facilitate decision making.
Operational resilience.
Optimization Primary Driver Value Creation
Eliminate Risk Posture Embrace
Stability Business Expectation Adaptability
Standardize Method Tailor
“Pulled in Two Directions”
transformation can be elusive
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Market and revenue pressures
are increasing demand for operational efficiency
New entrants and digital
disruptions are increasing the
demand for innovation
build a disruptive value proposition
improve your current offering
become an agile enterprise
become an industry leaderOutside-InInnovation
Inside-OutRenovation
Lead
Disru
pt
Defe
nd
Near-term
Medium-
term
Long-term
a winning strategy
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10© 2016 WIPRO DIGITAL | DESIGNIT | CONFIDENTIAL
Disruptive insights
Research and opportunities
Future vision
Direction and experience concept
Experience roadmap
Business transformation
roadmap and future customer journeys
Experience designSolution
and prototyping
Continuous deliveryDevelopment
and implementation
Our 5-step tramation processPhase 1 Phase 2 Phase 3 Phase 4 Phase 5
winning requires a digital transformation toolkit
transformation framework
innovation
renovation
uncover your digital
imperative
establish the strategic agenda
transform the customer experience
transform your business agility
bimodal governance
how you begin
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casework
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“digital is who we areand how we do business”
Richard Fairbanks, CEO Capital One
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CASE STUDY 1
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high velocity environment‘all in’ agile transformation, business & IT teams organised by customer aligned 'value streams’ delivering 400+ product releases/month in 2-4
month release cycles; driving over 75% of customer interactions via digital.
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CASE STUDY 1
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> Governance of Business & Customer results> Focus on Digital acceleration
> Adoption > Organization Change Mgmt.
> Ideation & innovation > Best practices
> Agile ‘no-shore’ global execution > Efficient & scalable
> Optimize experience via analytics> Scalable customer insights and feedback> Expert ecosystem access> Specialization
> Training, new skillsets> Mind-set change for Digital
DIGITAL ADOPTIONCommerci
alInsuranceRetail
DIGITAL LIGHTHOUSE
INNOVATION ECOSYSTEMWipro
VenturesDesignit
GROUP DIGITAL GOVERNANCE
DIGITAL ACADEMY
DIGITAL ACCELERATION CENTER
New Ways of Working
> Service & Interaction Design > User research, Experience
DIGITAL GOVERNANCE
DIGITALSCALE
DIGITALINNOVATION
STRATEGICDESIGN
ENGINEERINGLEADERSHIP &
DELIVERY
CUSTOMERINSIGHTS
DIGITALINNOVATIONECOSYSTEM
DIGITALACADEMY
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a partnership primed for
responsiveness
a large European bank was faced with the challenge of
transforming a non-responsive digital value chain into a
integrated value chain that delivers commercial value.
business strategy, strategic design, agile methods and
DevOps now set the stage for this firm to be responsive to
their customers and meaningful commercial value.
CASE STUDY 2
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thank you
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