digital transformation€¦ · digital transformation big data artificial intelligence engagement...
TRANSCRIPT
DIGITAL TRANSFORMATION
Big Data
Artificial Intelligence
Engagement Scoring
Data Security
NPS
GDPR
Personalisation
Social MediaSentiment Analysis
Electronic Payments
CRM
Push Notifications
Badge
Alerts
LMS
CMS
AMSBI
a marketing term; not a strategy
DIGITAL TRANSFORMATION
“we need everything”
DIGITAL TRANSFORMATION
“a massive technology investment is long overdue”
DIGITAL TRANSFORMATION
is a television programme…
DIGITAL TRANSFORMATION
“I’m going to PM it myself”
*excitement builds*
“It’s been raining since August”
“Karen and Mark are running out of cash”
“The main thing is we have ceilings”
And your timetable?
Only a decade longer than anticipated!
a better way
Digital Transformation: a marketing term playing on perceived technology
deficits
Digital Strategy: alignment of technology investment to value over time
Digital Strategy: alignment of technology investment to value
over time
value: impact on the stakeholders members ● donors ● customers
time: prioritisation
Strategy focuses on stakeholder impact
members ● donors ● customers
Strategy begins with understanding
stakeholder digital expectations
Strategy begins with understanding
stakeholder digital expectations
2020
stakeholder digital expectations
Mobile devices: 78% of adult online
minutes
stakeholder digital expectations
Mobile apps: 59% of all minutes online
stakeholder digital expectations
Mobile Notifications
3.2x greater click rate than email
12x higher subscription rate than email
10x better retention than email
stakeholder digital expectations
examples
Royal College of General Practitioners
Silo Breaker
Deeply Personalised
Direct CRM Updating
Event Registration &
Payment
CPD and Learning
College of Optometrists
Content Hub
Offline/anytime
User Favourites
Learning Courses
Convenience
MemberWise
Community Plus
Complete Discussions
Post, Reply, Recommend
Notifications on conversations
Eventbrite & WordPress
2020 digital strategy
mobile opportunity
where online collaboration happens
leverages the existing tech stack
ideal silo breaker; confirming depth of member benefits
Has features that are browsers cannot offer:
• Offline content access
• Persistence of authentication
• Notifications and alerts
Initiates data collection and personalisation
the least expensive major digital project with
the shortest delivery time
Mark EichlerPrincipal Consultant
Booth 15