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Digital Transformation at Daimler enabled by JT
JT Open International Conference
Dr. Siegmar Haasis, 6-8 September 2016
Daimler consists of five divisions
Note: 2015 Revenue Group € 149,467 m, Employees: 284,015 , thereof others 9,922
Digital Transformation at Daimler enabled by JT | September 2016 3
Note: 2015 Revenue Group € 149,467 m, Employees: 284,015 , thereof others 9,922
Digital Brands
Digital Transformation at Daimler enabled by JT | September 2016 4
Mercedes-AMG
AMG X1
Mercedes-AMG
AMG GT R
AMG Sports Cars
Digital Transformation at Daimler enabled by JT | September 2016 5
Mercedes-Benz Concept Cars
Mercedes-Benz F015 Mercedes-Benz Concept IAA
Digital Transformation at Daimler enabled by JT | September 2016 6
Digitization causes a massive change in the mobility market
„Sharing Economy“„Individual“
Autonomous
&
E-Mobility
Ownership
Ve
hic
le c
on
ce
pt
„Evolution“
„Revolution“Self-driver
&
conventional
drive
Current
conventional
ownership and
usage model
Shared
autonomy
Digital Transformation at Daimler enabled by JT | September 2016 7
8
Engineering IT Mercedes-Benz Cars
Strategic Fields of Action and Initiatives
Digital Transformation at Daimler enabled by JT | September 2016
Big Data Drives Car
Creation Process
Simplification of engineering
processes, methods and IT systems
Integration of international RD
locations
Future collaboration with suppliers
Supporting development
cooperations
(Renault / Nissan / etc.)
Module-oriented product
documentation and constraint
management
PDM system landscape 2020
E/E documentation and
vehicle-related software development
Model-based specification of
mechatronic systems
End-to-End process integration
(e.g. photorealistic vehicle)
Digital
Development
Process 2020
Internationalization
and Collaboration
with Suppliers
Product
Complexity
and Variance
Business
Partner and
Customer
Dedication
Innovation Lab
IT 4 Autonomous Driving
Big Data for development
of Autonomous Driving
Digital Transformation RD
Big Data for vehicle & powertrain
development and testing
Consistent digital validation process
(Digital < Test Bench < Road)
Consistent digital modelling and
validation for body, chassis and
powertrain
Engineering-IT Standards
Digital Transformation at Daimler enabled by JT | September 2016
>> In the Jungle of data formats we do need Engineering-IT Standards…
• … as “lowest common denominator“
• … to make us independent of software vendors
• … for long term data retention
• … to ensure common data quality standards
ISO JT V1 is the chosen Engineering-IT Standard for 3D-data at Daimler
Global Engineering based on Engineering-IT StandardsISO JT V1
9
JT at Daimler
History of JT usage as a Global Data Exchange Standard
Digital Transformation at Daimler enabled by JT | September 2016 10* as of 09/2016
7 Mio.
8 Mio.
16 Mio.
17 Mio.
2007
Q4Q3
2011
Q4Q3Q2Q1
2012
Q4Q3Q2Q1
2013
Q4Q3Q2Q1
20162014
Q4Q3Q2Q1
2 Mio.
3 Mio.
5 Mio.
6 Mio.
9 Mio.
1 Mio.
4 Mio.
Q2
…
ISO JT V1
~ 1.7 Mio. JTs
at Daimler
~ 6.5 Mio. JTs
at Daimler
~ 9 Mio. JTs
at Daimler
> 17 Mio.* JTs
at Daimler
Q4Q3Q2Q1
…
Big Picture 2016: Global Cooperation Processes based on JT
Digital Transformation at Daimler enabled by JT | September 2016 11
~20 %
Joint Ventures OEM Partners
CAE/FEM Virtual RealityPackaging / DMU Digital Manufacturing
Digital After-Sales
More than >17 Million* JT files stored in the
PDM-System of the Daimler AGPDM System
Design in Context (NX) Logistics PlanningTolerance Studies
Daimler Downstream JT usage
System Suppliers
JT JT
STEP
AP
242
XML
JT
100%
* as of 09/2016
Examples of JT-ready components in Mercedes-Benz Cars
75% of currently evaluated supplier parts are JT-ready | The Daimler Virtual
Product Development 2020 will be based on Engineering-IT Standards Conclusion
Touchpad
Head up Display
Sensors Control units
ESP / Airbag / Door / Seat
Brake
Calliper / Lining / Hose
Windscreen
Digital Transformation at Daimler enabled by JT | September 2016 12
PDM Service Plattform – Visualization on Any Devices
Eng.-Visualization
via mobile devices
JT
Desktop
Visualization
e.g. 3D-CAD Data
JT is bridging the gap between desktop visualization and visualization on Any
Devices | Usage of JT based fully annotated 3D models in downstream processesConclusion
Digital Transformation at Daimler enabled by JT | September 2016 13
…
14
Challenge: Realistic Car Visualization within Mercedes-Benz Cars
Digital Transformation at Daimler enabled by JT | September 2016
Comprehensive coordination, JT-based data process as the basis for computer graphic applications
Design
Draft designs for
evaluation decisions
3D model data
(various systems)
Preparation,
modification of
appearance and logic
Service
Service engineering
and documentation
Design data enhan-
ced with tech. details
Filtering data,
structuring, adding
texture, assigning
material and logic
Sales
Vehicle presentation
to customer
Design data from
PDM-System
Filtering data,
structuring, adding
texture, assigning
material and logic
Engineering
Validation of digital
prototypes
Design data from
PDM-System
Filtering data,
structuring, adding
texture, assigning
material and logic
Vision: End 2 End data process for realistic car visualization
Digital Transformation at Daimler enabled by JT | September 2016
Complete visualization data with geometry, material definition, equipment, appearance
and variation are centrally available for all downstream processes.
Engineering High-End
Visualization
Virtual Reality
Visualization
Engineering Standard
Visualization
JT
Advantages Online
Marketing Sales &
After - Sales
Information
User Manuals
Car ConfiguratorSparepart Catalogue Immersive Virtual
Reality Visualization
mercedes.me storesMaterial defintion
Tool
2020
15
Example: JT usage in PDM / VR (current C-Class)
Digital Transformation at Daimler enabled by JT | September 2016
Visualization in Engineering Client (ARR_NEXT_VR-CAR) Source: NeXT VR - Photo-realistic Vehicle Visualization in the Engineering Client / EDM-Forum 2015 / Ralf Specht
16
Example: JT usage in a Virtual Reality System
Digital Transformation at Daimler enabled by JT | September 2016
Source: NeXT VR - Photo-realistic Vehicle Visualization in the Engineering Client / EDM-Forum 2015 / Ralf Specht
17
Comparison: Rendering and Visualization within PDM-System
Digital Transformation at Daimler enabled by JT | September 2016
Rendering in Car Configurator
Visualization within PDM-System Daimler PDM-System
18
Digital Transformation: Roomscale VR
Head Mounted
Displays
JT
Native 3D-CAD
Data
JT as enabler for Digital Transformation | Next Level Engineering @ Daimler Conclusion
Digital Transformation at Daimler enabled by JT | September 2016 19
Wiring harness
Example: Roomscale VR within Mercedes-Benz R&D
Grey-area design
DMU - CollaborationDigital Transformation at Daimler enabled by JT | September 2016 20
Daimler „V“ for Systems Engineering
System Requirements
System Design&Simulation
E/E Requirements&Design E/E Integration
ProductionElectric/Electronic & Mechanical Components
System Integration
System Signoff TestStandard: Var. Standards
Software Implementation - Application Lifecycle Management
Mechanical Detailing Mechanical Component Test
FMI FMI
FMI
Digital Transformation at Daimler enabled by JT | September 2016 21
We either standardize -- or we will be standardized | Get involvedConclusion
Summary and Outlook
• The Digital Development Process 2020 covers new fields of action and enables a fully integrated
validation processes for complete systems
• Systems Engineering and dynamic realistic car visualization will become key in future development processes
• Global Development Networks with Suppliers and Partners need to based on a strong Engineering-IT
Strategy of Standards | JT is only the beginning
We are ready and well prepared for the future …
… We have taken up the challenge ...
Digital Transformation at Daimler enabled by JT | September 2016 22
Thank you for your attention
Dr. Siegmar Haasis
CIO Research & Development Mercedes-Benz Cars
Daimler AG