digital strategy for bank of china- xiang li
TRANSCRIPT
![Page 1: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/1.jpg)
Digital Strategy for Bank of China
Xiang Li
![Page 2: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/2.jpg)
Promotion of BOC’s Credit Card for Oversea Students
![Page 3: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/3.jpg)
The Massive Craze of Chinese Oversea Studies
![Page 4: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/4.jpg)
Function of This Credit Card1.Multiple-currency and
universal-use2.SMS Reminder of Master Card3.High Reward Point4.Quarterly Financial Advice
![Page 5: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/5.jpg)
Co-operation with Airlines and Hotels
Credit Card Point:
International Flight Tickets• Free Flight Tickets• Economy Class updating to Business Class
Hotels with Discount • International Hotels with discount• Domestic Hotels free nights
![Page 6: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/6.jpg)
Email StrategyTool: QQ Mail and Gmail
Target: QQ Mail: 35-55 year-old Male
Beijing Shanghai Shenzhen Hong Kong
Gmail: 17-25 year-old students New York LA Boston
![Page 7: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/7.jpg)
Social Networking
![Page 8: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/8.jpg)
Hash Tag and Info FeedingContent# studyoversea # studyatus# TOEFL# SAT# Americanuniversity
Feeding Time10pm-12pm8am-10am
![Page 9: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/9.jpg)
CPC CPM and CPACPC : Click-through RateCPM: Cost-Per-Mille is when the price is based on 1000 impressions CPA : Cost Per Action
COST IMPRESSIONS
CLICKS CLICKS RATE
AC CONVERSION RATE
PRICE TOTAL
CPM 100,000
500 0.5% 50 10% $10.00 $1,000
CPC 100,000
500 0.5% 50 10% $2.00 $1,000
CPA 100,000
5000 0.5% 50 10% $20.00 $1,000
![Page 10: Digital strategy for bank of china- Xiang Li](https://reader036.vdocuments.site/reader036/viewer/2022062823/587063b41a28ab48378b47a9/html5/thumbnails/10.jpg)
Thank You