digital signage enhances the consumer experience for retailers
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As technology advances, so too must the landscape of retail. Retailers are converting to digital signage to avoid the outdated static marketing campaigns that deter customers. Digital signage allows multiple, dynamic campaigns to play on screens throughout the store, providing the same e�ect as a personalized website visit. Utilizing buyer personas, campaigns target particular customers during their in-store shopping experience. Data integrations continue to improve product manufacturing and retail relationships.
Digital signage is growing in popularity for a reason: it works. Almost every space, that was once designated for text and imagery, is being converted to digital screens. Markets & Markets predicts the compound annual growth rate for the industry to be 8.94% over the next six years. Retail is a fast paced, quick-changing environment. Digital signage is versatile enough to compliment and improve any marketing strategy. Clients have the tools to change and refresh their content as much as possible on their own. Their messages reach viewers through an engaging and attractive medium with digital signage.
Studies suggest that 1 in 5 people are persuaded by digital signage enough to purchase the advertised product. Not all shoppers are wired the same. Companies need to be conscientious of what speaks to certain people and what turns them away. Instead of creating universal marketing for store walls, shops can implement digital signage to play dynamic campaigns. This will target all shoppers with hard-hitting messages that speak to their desires.
A great example of a retail digital signage deployment is Halls on Grand in Kansas City, Missouri. As the first Hallmark brand department store, they provide designer clothing options for both men and women, beauty products, and home decor. Aside from expanding the beauty department, adding a cafe, and renovating their fitting rooms, Halls has implemented a hot, new commodity: digital signage.
Powered by Industry Weapon’s software, digital signage was strategically placed in each department. Industry Weapon’s creative team designed all their content, from high definition videos for event promotions to ambient graphics and sound. Advertisements were still used to showcase vendor products in an engaging and entertaining way.
“We needed a solution that complimented the elegance of our product line while creating an immersive customer experience.”
- Carnie Kline VP of Creative Services, Halls Kansas City
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Digital Signage Enhances the ConsumerExperience For Retailers
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