digital retail to help sme using productivity programme

Confidential

Technology Adoption ProgrammeDigital Retail

Dr Tan Guan HongDirector, Technology

Snap2Tell

ConfidentialUpdated: 28/01/2017Pg 2

• Government is committed to supporting the growth of High-Tech

SMEs in Singapore

• Need to grow such SMEs. Our pool of Technology-based

companies is still relatively small, comprising of just 7.4 % of all

Enterprises

• These SMEs internationalize relatively early in their development

Singapore needs more high-tech, outward looking SMEs

Minister for Trade

and Industry

Lim Hng Kiang2 July 2014


Source : http://www.singstat.gov.sg/statistics/visualising_data/Singapore-Economy20052014.pdf

SMEs

Make up 99% of enterprises

Employ 7 in 10 employees

Confidential

TAP Framework

Confidential

Challenges in Retail

Updated: 28/01/2017Pg 6

Falling sales


How to attract shoppers and bring them into the store ?

Challenges in Retail

Confidential

Solutions for Digital Retail

• Snap2Tell

• Virtual Try On

• Shopper Interest Profiling & Analytics

• Retail Data Analytics

Updated: 28/01/2017Pg 8

Confidential

Snap2Tell - Deployment

Updated: 28/01/2017Pg 10

Confidential

Snap2Tell - Deployment

Updated: 28/01/2017Pg 11

Deployed forShowcased in

Virtual Try-On

Merging Digital & Physical Fashion Retail

• An augmented reality hybrid mirror system that replaces the user’s clothes and accessories virtually.

• Retailers’ Benefits

– Efficient use of space by offering clothes digitally

– Capturing crowd and traffic and enticing shoppers into retail store using eye-catching technology

– Increasing sales and conversion rates by enabling shoppers to easily try on different new outfits and colours

– Providing analytics on tried-on clothes, popularity of each design, users’ profile, and many more

Virtual Try-On System


7 Oct 2014 SBF VTO to PM.avi

Confidential

Unique Value Proposition

I2R is both the creator and translator of ICM IPs

Updated: 28/01/2017Pg 16

• Translate background IP (Ready-To-Go Virtual

Try-On) belongs to I2R

• Transfer IP to SME (AIT Technologies Pte Ltd)

• Build capabilities within SME

• SME ready to compete local & overseas

Case Study:

Confidential

Shopper Interest Profiling & Analytics

• Analysing public social media for shopper interest profiling

• Profiling based on photos shared on social media platforms, e.g. Facebook, Twitter, Instagram

Updated: 28/01/2017Pg 17

Deployed for

Confidential

Fashion Food

Analysis & Categorization

Confidential

Value Proposition

AnimalsArt Kids

Cartoons

EventsFashion & Beauty

Food

Shopping

Sports TravelAnimals

Art

Kids

Cartoons

Distribution of types of photos shared

Analysis

010203040506070

Actionable insights

Confidential

Context & Location-aware Advertising & Marketing

Updated: 28/01/2017Pg 20

Shopper’s

shopping list

Shopper’s

locationShopper’s

spending habits

Dear Jane,

There is a 20% discount off XYZ

brand beauty product within 10

min walking distance. Use this

mobile coupon to get a further 5%

discount!

Key scope

• Enable personalised advertising

• Mobile adverting

• Customer segmentation

• Multi-device access

Value proposition to retailers

• More effective reach of customers

by sending targeted adverts to

customers who are more likely to

buy

• Less reliance on mall advertising

• Cost effective advertising vs mass

media advertising

Confidential

www.i2r.a-star.edu.sgwww.facebook.com/i2r.research

Online:

Thank You

http://www.i2r.a-star.edu.sg/

http://www.i2r.a-star.edu.sg/

http://www.facebook.com/i2r.research