digital publishing - ebooks and mobile devices
DESCRIPTION
An introduction to eBooks for information professionals. Focus is on the South African market. Notes include links to core concepts - e.g. file formats, ereaders vs. media tablets, ebook aggregators.TRANSCRIPT
eBooks
Introduction for information specialists (publishers, librarians, media
professionals, etc.)
@kosieeloff
This is the time for eBooks
2010: Association of American Publishers reports eBook sales of members US$441 million (up 164% from 2009)
Rocket eBook Reader (1998)
This is the time of eBooks
Ebooks have existed for decades now (previous slide: old eBook readers in late 90’s)
First challenge: hardware & displays
Second challenge: software & formats
Third challenge: content, distribution, marketing etc.
What is an eBook?
Simply an electronic file – read on your device of choice
Various formats (more on main formats later) e.g. PDF
[Demonstration: various eBooks on my Kindle, iPad, laptop]
Why read eBooks?
1. Good reading experience now2. Less expensive (overall...)3. Environmentally friendly (except...)4. Space savings (what about ‘digital
space’?)5. Portability6. Reading aids (e.g. bookmarking,
sharing..)7. Searchability8. Navigation (referencing, hyperlinking)
Why read eBooks?
9. You can write in eBooks10.People with disabilities11.Always accessible12.Instant delivery (if your connection is
reliable)13.No shipping charges (except...)14.Enhancement opportunities (e.g.
multimedia)
How to read eBooks
eReaders
Computer / laptop
Media tablets (and, of course, mobile phones)
eReaders
Kindle (65% market share in US, 2011*) Nook Sony Reader Kobo iRiver Story, etc.
Not going into too much detail; in South Africa, you’re most likely to buy a Kindle or iRiver model (ease of delivery, service support etc.)
“A sheet of paper that can be electronically reconfigured instantaneously to display any page from any book,
article or document”
E-ink is what makes eReaders different
Amazon’s Kindle Touch and Kindle Keyboard
eReader prices are dropping steeply
Media tablets (tablet computers)
iPad (Apple) Playbook (Blackberry) Android devices
–E.g. Asus, Motorola (purchased by Google)...
Kindle Fire
Media tablets are unique in that 1) they operate on touch, and 2) they aren’t supposed to store your media
Apple iPad
http://www.apple.com/za/ipad/
http://za.blackberry.com/playbook-tablet/
Blackberry Playbook
Android-powered tablets (e.g. Asus EEE)
Zoomed in LCD (red, green, blue filters)
eReader or media tablet?
eReaders• Long battery life• Low cost (R900-R2,000 + S&I)
• E-ink display (typically)
• Low functionality
Media tablets• Limited battery life
• Expensive (R3,000-R10,000 + S&I)
• LCD display (typically)
• High functionality
Reading eBooks
Kindle for Blackberry, Android, iPad, iPhone..
Kindle for PC, Mac
Here, you see that you can read your books on any device, as long as you have the right app installed.
It’s sometimes more accurate to say people buy into a platform, not a specific piece of hardware or software.
eBook formats
PDF– Most familiar, but fixed-layout (?)
Mobi / PRC – Original format for PDAs, etc. (now owned by Amazon)
AZW– Amazon’s DRMed format
EPUB– Most accessible format
eBook stores
International (to an extent...)
– Amazon Kindle store– Barnes & Noble / Kobobooks– Apple iBooks
Independent– BooksOnBoard– Smashwords
Local– Kalahari– Exclusive Books– kindlebooks.co.za
Or at least, ones worth mentioning for the purposes of this introduction...
How to publish an eBook
Various ways, but it’s often safest to sell through a well-known vendor (e.g. Amazon), or to use an aggregator (e.g. Smashwords).
Locally, Kalahari.com and Exclusive Books also sell eBooks (details on request).
eBook aggregators
Digital rights management
Restricts what you can do with the material.
DRM is a necessary evil (or is it...)
Three major eBook DRM schemes:–Amazon DRM (.mobi)–Adobe DRM (.epub, .pdf)–Apple FairPlay DRM (.epub, .pdf)
Public domain books (Manybooks.net)
Manybooks isn't necessarily an eBook vendor; rather, a distributor of public domain titles.
Attaching eReader via USB cable
Directory with the eReader’s books
But what about getting books wirelessly?
http://g-ecx.images-amazon.com/images/G/01/kindle/turing/photos/feat-kindle-store-300px._V251568840_.jpg
http://www.amazon.com/gp/help/customer/display.html/ref=hp_200127470_k3land_gettingstarted?nodeId=200580340
Local area network. Very fast! Coverage limited
(need Wi-Fi hot spots)
Need to connect manually
Wi-Fi doesn’t guarantee internet access
Cellular network. Can be very slow! Wide coverage
(e.g. at the beach, or on the train)
Connected automatically
3G often guarantees internet access
Selecting a Wi-Fi network
Managing already purchased books (via your browser)
Kindle for PC
Kindle for iPad
Kindle for PC/iPad opens your browser for browsing
Select device (up to six / account) to send to
Select device (up to six / account) to send to
For more updates, information etc.
Twitter: https://twitter.com/#!/kosieeloffEspecially for publishers & librarians
Google+: https://plus.google.com/101094585504476928154
Especially for content developers
I love tinkering with eBooks; join the #eprdctn channel on Twitter or contact me for a chat!
http://bit.ly/keloff