digital publishing - ebooks and mobile devices

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eBooks Introduction for information specialists (publishers, librarians, media professionals, etc.) @kosieeloff

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An introduction to eBooks for information professionals. Focus is on the South African market. Notes include links to core concepts - e.g. file formats, ereaders vs. media tablets, ebook aggregators.

TRANSCRIPT

Page 1: Digital publishing - eBooks and mobile devices

eBooks

Introduction for information specialists (publishers, librarians, media

professionals, etc.)

@kosieeloff

Page 2: Digital publishing - eBooks and mobile devices

This is the time for eBooks

2010: Association of American Publishers reports eBook sales of members US$441 million (up 164% from 2009)

Page 3: Digital publishing - eBooks and mobile devices

Rocket eBook Reader (1998)

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This is the time of eBooks

Ebooks have existed for decades now (previous slide: old eBook readers in late 90’s)

First challenge: hardware & displays

Second challenge: software & formats

Third challenge: content, distribution, marketing etc.

Page 5: Digital publishing - eBooks and mobile devices

What is an eBook?

Simply an electronic file – read on your device of choice

Various formats (more on main formats later) e.g. PDF

[Demonstration: various eBooks on my Kindle, iPad, laptop]

Page 6: Digital publishing - eBooks and mobile devices

Why read eBooks?

1. Good reading experience now2. Less expensive (overall...)3. Environmentally friendly (except...)4. Space savings (what about ‘digital

space’?)5. Portability6. Reading aids (e.g. bookmarking,

sharing..)7. Searchability8. Navigation (referencing, hyperlinking)

Page 7: Digital publishing - eBooks and mobile devices

Why read eBooks?

9. You can write in eBooks10.People with disabilities11.Always accessible12.Instant delivery (if your connection is

reliable)13.No shipping charges (except...)14.Enhancement opportunities (e.g.

multimedia)

Page 8: Digital publishing - eBooks and mobile devices

How to read eBooks

eReaders

Computer / laptop

Media tablets (and, of course, mobile phones)

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eReaders

Kindle (65% market share in US, 2011*) Nook Sony Reader Kobo iRiver Story, etc.

Not going into too much detail; in South Africa, you’re most likely to buy a Kindle or iRiver model (ease of delivery, service support etc.)

Page 10: Digital publishing - eBooks and mobile devices

“A sheet of paper that can be electronically reconfigured instantaneously to display any page from any book,

article or document”

E-ink is what makes eReaders different

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Amazon’s Kindle Touch and Kindle Keyboard

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eReader prices are dropping steeply

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Media tablets (tablet computers)

iPad (Apple) Playbook (Blackberry) Android devices

–E.g. Asus, Motorola (purchased by Google)...

Kindle Fire

Media tablets are unique in that 1) they operate on touch, and 2) they aren’t supposed to store your media

Page 18: Digital publishing - eBooks and mobile devices

Apple iPad

http://www.apple.com/za/ipad/

Page 19: Digital publishing - eBooks and mobile devices

http://za.blackberry.com/playbook-tablet/

Blackberry Playbook

Page 20: Digital publishing - eBooks and mobile devices

Android-powered tablets (e.g. Asus EEE)

Page 21: Digital publishing - eBooks and mobile devices

Zoomed in LCD (red, green, blue filters)

Page 22: Digital publishing - eBooks and mobile devices

eReader or media tablet?

eReaders• Long battery life• Low cost (R900-R2,000 + S&I)

• E-ink display (typically)

• Low functionality

Media tablets• Limited battery life

• Expensive (R3,000-R10,000 + S&I)

• LCD display (typically)

• High functionality

Page 23: Digital publishing - eBooks and mobile devices

Reading eBooks

Kindle for Blackberry, Android, iPad, iPhone..

Kindle for PC, Mac

Here, you see that you can read your books on any device, as long as you have the right app installed.

It’s sometimes more accurate to say people buy into a platform, not a specific piece of hardware or software.

Page 24: Digital publishing - eBooks and mobile devices
Page 25: Digital publishing - eBooks and mobile devices

eBook formats

PDF– Most familiar, but fixed-layout (?)

Mobi / PRC – Original format for PDAs, etc. (now owned by Amazon)

AZW– Amazon’s DRMed format

EPUB– Most accessible format

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eBook stores

International (to an extent...)

– Amazon Kindle store– Barnes & Noble / Kobobooks– Apple iBooks

Independent– BooksOnBoard– Smashwords

Local– Kalahari– Exclusive Books– kindlebooks.co.za

Or at least, ones worth mentioning for the purposes of this introduction...

Page 31: Digital publishing - eBooks and mobile devices

How to publish an eBook

Various ways, but it’s often safest to sell through a well-known vendor (e.g. Amazon), or to use an aggregator (e.g. Smashwords).

Locally, Kalahari.com and Exclusive Books also sell eBooks (details on request).

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eBook aggregators

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Digital rights management

Restricts what you can do with the material.

DRM is a necessary evil (or is it...)

Three major eBook DRM schemes:–Amazon DRM (.mobi)–Adobe DRM (.epub, .pdf)–Apple FairPlay DRM (.epub, .pdf)

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Public domain books (Manybooks.net)

Manybooks isn't necessarily an eBook vendor; rather, a distributor of public domain titles.

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Attaching eReader via USB cable

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Directory with the eReader’s books

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But what about getting books wirelessly?

http://g-ecx.images-amazon.com/images/G/01/kindle/turing/photos/feat-kindle-store-300px._V251568840_.jpg

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http://www.amazon.com/gp/help/customer/display.html/ref=hp_200127470_k3land_gettingstarted?nodeId=200580340

Local area network. Very fast! Coverage limited

(need Wi-Fi hot spots)

Need to connect manually

Wi-Fi doesn’t guarantee internet access

Cellular network. Can be very slow! Wide coverage

(e.g. at the beach, or on the train)

Connected automatically

3G often guarantees internet access

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Selecting a Wi-Fi network

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Managing already purchased books (via your browser)

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Kindle for PC

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Kindle for iPad

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Kindle for PC/iPad opens your browser for browsing

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Select device (up to six / account) to send to

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Select device (up to six / account) to send to

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That’s it!

http://bit.ly/keloff

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For more updates, information etc.

Twitter: https://twitter.com/#!/kosieeloffEspecially for publishers & librarians

Google+: https://plus.google.com/101094585504476928154

Especially for content developers

I love tinkering with eBooks; join the #eprdctn channel on Twitter or contact me for a chat!

http://bit.ly/keloff