Publishing eBooks: Presented at CSUSM November 1, 2011

An eBook Agency: www.sellbox.com | 760-942-4227

Survey

Who reads eBooks? Who owns an eReading device?

(Or installed eReader software?) Who has read the free Kindle Publishing Guide

information on Amazon?

What is an eBook?

How easy is it to… Buy Sell Read Share socially Highlight Annotate Search

What is an eReader?

It can be both hardware devices and software

Growth of eReading Devices

Pew Research, May 2011

% Adults Owning Gadgets

Pew Research, May 2011

7 Insights and Trends in eBook Buying and Usage

1.Impulse buying2.Collecting3.Grazing4.Social reading5.Lending6.Marginalia7.Multi-format buying

Reality check! Distribution vs. Sales

Through which channels are youreBooks distributed?

Which channel produces the largestpercentage of your eBook sales?

Aptara, 3rd Annual eBook Survey of Publishers

3 Big Decisions

Obsess about Metadata

Don’t guess at keywords

Adwords.google.com

Marketing Precedes Publishing Execute in this order:1. Create a marketing plan2. Design a cover3. Finish your book conversion4. Write your selling descriptions (metadata)5. Determine initial price6. DRM (Digital Rights Management), or not?7. Visit kdp.amazon.com to publish

eBook Development

Five Basic Steps:1. Design your interior

pages 2. Ensure consistent

formatting3. Prepare and insert

graphics4. Add navigation5. Save for import

(You can find this page on kdp.amazon.com)

Amazon file formats for uploading: Word (.doc or .docx) [B&N] ePub (.epub) [B&N] Plain Text (.txt) [B&N] Mobipocket (.mobi or .prc) HTML (.zip, .htm, or .html) [B&N] Adobe PDF (.pdf) Rich Text Format (.rtf) [B&N]

Quality Assurance & Control

Test using eReaders: not all display the same Inspect the front matter for accuracy Check line spacing, indents and justification Click the menu button, do all options work? Test any hyperlinks to Web sites Check images

More information

www.publisherswriters.org October Newsletter Article:

E-Book Conversions—10 Pointers to Ensure Reader Enjoyment (and Minimize E-book Returns)

Don’t Forget: Positive reviews are a key contributor to book sales. And reviews can refer to eBook formatting as well as content!

kdp.amazon.com

Success with eBooks is no different than success with pBooks. Be purpose-driven Have a marketing plan Be professional:

Well edited Well designed Competitive cover Well-researched

metadata

760-942-4227 | www.sellbox.com

David Wogahn | david@sellbox.com